Plant Futures Collective

Last week, Kymberle Zielinski represented Plant Futures Collective, when she joined Lauren Woodley, Senior Nutrition Manager from Nomad Foods and Alex Ruani, Chief Science Educator, UCL Doctoral Researcher, on Anticipating The Trends Driving The Nutrition Sector panel at Food Matters Live in Ascot. There were so many great takeaways from the day! Plant-forward diets were front and centre, with lots of plant-based discussions bubbling to the surface throughout the event, including: ◾ The importance of eating more and more varied plants, for planet and health. Highlighting the necessity to diversify proteins. ◾ Could fibre be the new “protein”? More to come on this, watch this space! ◾ New moves in beans and mushrooms are innovative and are exciting many right now. ◾ Underlying consumer demand for plant-forward eating is sitting with open-omnivores and ready for unlocking! The challenge between striking the right balance between communicating health and taste was another important outcome from the day: ◾ Health is seen by many as an important reason for choosing a product, but ultimately taste tends to trump health as a driver of choice. ◾ Emphasising the healthiness of a product may have a negative impact when it comes to perceiving the taste of it. ◾ Positive claims have higher cut-through than “low” claims eg. “high in ___ “, is better than “lower ___”        We’d love to hear your thoughts on these takeaways! #FoodMattersLive #PlantFuturesCollective

🌱 Plant Futures Collective Workshop: Dairy Alternatives 🌱 We’re excited to shine a light on the UK dairy-alts category in our next workshop, where we'll tackle challenges and opportunities, as well as explore how collaboration and collective action can drive category growth. This workshop is filling up fast! This is a great opportunity to come along and work with some of the most influential people across the dairy-alternatives sector. You will be joining an exceptional group of leaders and innovators from this field. Workshop 4: Dairy Alternatives details: 📅 Date: 1st November 2024 ⌚ Time: 10am - 4pm (arrivals from 9:30am) 🗺 Venue: allplants | B Corp™, 5a Uplands Business Park, Blackhorse Lane, London, E17 5QJ This is an invite-only event with limited availability. We encourage you to secure your spot now and take advantage of our early bird discount for bookings made before 18th October! Register your interest here: https://lnkd.in/eQFuW7iM Indy Kaur, Michelle (Smith) Russell, Elena Devis 🌱, Kymberle Zielinski, Gill Hayes, Simon Day, Mitch Lee 🧀, Fay Hasnip 🌱, Claire Roper, Lucy Squires, ✌️🌱 Jonathan Petrides, Andrew Godley, Marlana Malerich   #DairyAlternatives #PlantBased #Sustainability #Health #Collaboration #Growth #PlantFuturesCollective

We are really excited to share this with you! An amazing and inspirational trip!

We are really excited that our friends at One Planet Pizza are heating up the Morrisons frozen aisle and have just launched the UK’s first ever vegan Tex Mex frozen pizza! Loaded tex mex marinated veggies, jalapenos, and the brand’s signature melty plant-based cheese. Is it dinner time yet?! And cheers to One Planet Pizza, as this follows a hugely successful year with Asda where One Planet Pizza has grown sales a whopping 41% YOY (first 6 months of 2023 to first 6 months of 2024). We’re delighted for the team and can’t wait to tuck into a slice! #OnePlanetPizza #PlantFuturesCollective #PlantBased

We are thrilled to share that Kymberle Zielinski and Andrew Godley will be representing Plant Futures Collective at Food Matters Live, Ascot on 8th October. From 9.30am-10.30am, be sure to join Kym, Strategic Insights Specialist, who will be on the Positive Nutrition panel with Lauren Woodley, Group Nutrition Leader from Nomad Foods Together, this expert panel will be tapping into the leading-edge thinking and emerging consumer trends driving the nutrition market, anticipating the consumer priorities and ‘must haves’, to help you solve your food innovation challenges. Get ready to be inspired! Then from 4-5pm, Andrew, Professor of Entrepreneurship and Innovation University of Sussex will be joining Amir Mousavi, Founder and Food Consultant from Good Food Studio - Food & Restaurant Consultancy on the Insights & Trends panel. Join this timely panel discussion as they explore the art and science of successful New Product Development (NPD) with industry pioneers. This expert panel will analyse why so many food and drink brands fall short and explore how the industry can leverage AI, data and digital tools to help enhance and evolve the NPD process for optimal impact. Both are fascinating discussion panels, and you can get involved by clicking on this link and reserving your spot now https://lnkd.in/evmXppdP #FoodMattersLive #PlantFuturesCollective

We are thrilled to be able to share with you that we will be holding our next workshop on 1st November. This session will spotlight the dairy-alternatives category and will focus on the challenges businesses face and the opportunities for building collective action and unlocking category growth. Make the most of this unique opportunity to be at the forefront of the plant-based collective revolution. We will be bringing together key stakeholders from retail, food service, brands, innovators, creatives, health professionals, and NGO organisations, offering you the opportunity to get inspired, connect with like-minded individuals, and be ready to turn insights into action! We would love for you to join us and take part. -           Date: 1st November 2024  -           Time: 10am - 4pm (arrivals from 9:30am)  -           Venue: allplants, 5a Uplands Business Park, Blackhorse Lane, London, E17 5QJ  -           Nearest tube station: Blackhorse Road (Victoria line) Our workshops tend to fill up quickly, so we encourage you to book as soon as possible. We’re also offering an early bird discount for bookings made before 18th October. Please note that this is an invite-only event with limited spaces. Register your interest here: https://lnkd.in/eQFuW7iM   We hope that you can make it. It will be great to see you there! Indy Kaur Elena Kymberle Zielinski Simon Day Gill Hayes Mitch Lee 🧀 Fay Hasnip 🌱 Claire Roper Lucy Squires ✌️🌱 Jonathan Petrides Andrew Godley Marlana Malerich Tim Knight Perran Harvey John Ratford

Here at Plant Futures, we are super excited to be taking our UK learnings to Australia, where we will continue to foster collaborations, all centred around one goal: to overcome common problems and build collective action to accelerate the shift towards healthier and sustainable diets. Be in the know, here’s what’s going on: Workshop: On 9th October, in partnership with the Alt Protein Council and Food Frontier, we will run our first Plant Futures workshop in Australia, with brands, businesses and retailers. Keep an eye on this page as we will be announcing who will be there very soon! If you or your team haven’t received an invite and would like to join us, please do contact us directly. It’s free to attend! Conference: On 10th Oct, Indy Kaur Founder of Plant Futures Collective will be joining a dynamic panel discussion at Food Frontier’s AltProteins 24 alongside Kristi Knaack Riordan Co-Founder and CEO of Harvest B; Satya S. Tripathi Secretary-General of the Global Alliance for a Sustainable Planet; Shaunagh Duncan Head of Sustainability, for Europe & International Markets, Oatly; Sonalie Figueiras Founder and CEO Green Queen Media and will be talking about getting alt proteins on the climate change agenda and showcasing some of the most impactful initiatives taking place, #globally. Indy Kaur will focus on the UK’s approach to co-creating the largest, coordinated marketing campaign this category has seen in partnership with M&C Saatchi and proudly supporting Meat Free Monday. Including insights and the proof points that could see over 20M new plant-based shoppers, in the UK alone! There are only a few spots remaining and you can use this exclusive 50% discount code: LASTMIN50OFF on standard tickets and gain your spot at this game-changing event! Limited places remain, so register now to secure your spot before they’re gone! 👉 Register now: https://lnkd.in/gj4ks5xm #AltProteins24 #SustainableFood #FutureOfFood #PlantBased #PlantFutures

Taking place on Thursday!

The first veg-net event was a huge #success! 👏 We are thrilled to share our new #insights developed in partnership with Vypr and led by Kymberle Zielinski. One part of this study focused on #packaging appeal, examining what cues make some packaging more attractive to consumers than others. We compared plant-based packaging designs with equivalent animal-based products. The findings were clear: packaging cues that make #plantbased products look #familiar, #delicious, and #fresh significantly increase their #appeal. Congratulations to Mike Hill for launching the first Veg-Net event and to Ben Davies for collaborating on this insightful piece.💡 #consumerinsight #packagingdesign #newproductdevelopment #growthstrategies

🔊 Join us for the next UK Roadmap to Growth Workshop, focusing on #Wholefoods and #Veg-Led! This event will take place on the 28th of June at the allplants | B Corp™ kitchen. 🌱 With phenomenal feedback from Workshops 1 and 2, this is a must-attend session for those working within the wholefoods and veg-led category. 👍 Participate in one of the roundtable discussions where we will identify 💡 the #challenges, #opportunities, and key #actions 🎯 to be taken forward. ✅ Topics include: 1. Retail food environment 2. Food service food environment 3. Marketing & communications 4. Supply chains & funding 5. Nutrition & healthy habits 6. Policy & regulation #Registration is officially open and spaces are limited. If you would like to attend, please complete the interest form linked here today. ➡ https://lnkd.in/e6MqyH-M Simon Day, ✌️🌱 Jonathan Petrides, Lucy Squires, Michelle (Smith) Russell, Indy Kaur #plantbased #nutrition #healthydiets #growth #strategy #roadmap #UK