allplants

Fantastic to see our new packaging looking amazing front and centre of a great analysis piece today in The Grocer - thank you Eddie Devlin! We are so excited to be part of the turnaround of the plant-based category through delicious, natural, real food with real flavour, as both Plants and allplants have always stood for. ** However, there is a an update to our plans since we spoke with Eddie ** We've been listening to all the amazing community feedback since the announcement last week, and we can confirm we are now working hard on additions to our bestselling two frozen meals (already available on Waitrose & Partners and Ocado Retail ) to expand the range and offer direct delivery. We can't wait to share more as soon as we're able - watch this space!

We rounded off an exciting week with a feature in The Times last Friday, speaking to Hannah Prevett about the future of plant-based and our ambition to drive category growth through natural, delicious ranges offering quick wins for clever cooks. We can't wait to share more on our plans soon!

**The future of allplants** We are absolutely thrilled to share that have acquired the allplants brand name and associated brand assets out of administration. We will bring together Plants and allplants to create something truly special — a new, natural, plant-based powerhouse. Having spent the past 12 years building Deliciously Ella and Plants, we have long admired the allplants brand, and the brand name has built remarkable consumer awareness across the UK. Unfortunately, the business ran into significant financial difficulty, and we know that the resulting administration has been an incredibly difficult time for the community, customers, suppliers, team members and investors. As a result of the administration, the joint administrators have been seeking buyers for the Company's various assets. We are pleased to have signed an agreement to specifically acquire the brand name and associated brand assets, and we’re so excited to build an exciting future for this brand with such enormous promise. The plant-based category should be synonymous with real, nourishing food, yet for too long it has been dominated by ultra-processed meat alternatives, a trend now in steep decline. We’re here to try and change that, and to reimagine the plant-based fixture with delicious, natural, quick wins for clever cooks. We can’t wait to drive this new chapter forward together with the wider Plants team. Ella, Matthew & Plant team