Psalt

FMCG insights week #1…done So many young Black people aren’t aware of career opportunities within the Consumer Goods industry. So last month, our Psalt FMCG member companies opened their doors. Psalt supports our Talent to successfully transition into the world of work. They have now gained the richest of work experiences. Their eyes have been opened to the Consumer Goods industry…and after an experience like this…it’s going to be hard for them to look away! We’re still buzzing with the talent we encountered during Insights Week. The passion, curiosity, and enthusiasm displayed by these young individuals were truly inspiring. Thank you Diageo, Mondelēz International, Red Bull, The HEINEKEN Company, Marks and Spencer and Tesco. Stay tuned for what’s next! If you’re not a 2024 Pathway member company please contact Leroy Marke to sign up for next year. Have a watch… Leroy Marke Sam Akinluyi Kelly F. Chianne Buckle Shiarone Daley

During Insight Week, we set our participants an exciting challenge: to produce a health-focused FMCG brand in either snacking, soft drinks, or alcohol. Over the course of the week, we delved into consumer insights, marketing strategies, product development, and even got on the ground to walk the shop floor, exploring how to best position these innovative products. We also touched on the commercial aspects, ensuring a well-rounded approach to their projects. We were blown away by the creativity and dedication shown by all of the teams. Each team went above and beyond to create their products and pitch to us in a Dragons' Den style pitch day. However, it was the "Soft Giants" who truly stood out with their outstanding shelf-ready product. Their pitch was nothing short of spectacular, demonstrating a deep understanding of the market and a clear vision for their brand. Here are a few slides from their winning pitch, showcasing the work that made team “Soft Giants" the champions of this year's task. Well done to ALL participant & Congratulations to “Soft Giants”! Kanye Tunkara Adanna Osisiogu Oluwatimilehin Solu Angellina (Tendo) Batindira Kanye Tunkara John Ajanaku

I am thrilled to share that I have just completed an incredible insight week into the FMCG industry, organized by the fantastic Psalt team - Sam Akinluyi, Leroy Marke, Kelly F., Tracy Thompson (Dell), and Chianne Buckle. A huge thank you for this impactful experience! Throughout the week, I had the honour of learning from some of the industry's giants, including Red Bull, Mondelēz International, Diageo, Marks and Spencer, Tesco, and The HEINEKEN Company. Your insights have significantly broadened my understanding of the diverse channels within this amazing industry. Here's a recap of the week: • Day 1: Commercial Insights and Marketing with Red Bull and Mondelēz International • Day 2: Product Development at Diageo • Day 3: Retail Day at Marks and Spencer • Day 4: Commercial Day with The HEINEKEN Company • Day 5: Pitch Day at Diageo A special thank you to industry leaders - Simone Gondwe (née Sargeant), Lauren Mallon, Chantelle Hunt, David Thorpe, Jamie Callander, and Nicola Harrison for sharing their personal experiences and career insights. Lastly, working with the amazing team of Oluwatimilehin Solu, Kanye Tunkara, Angellina (Tendo) Batindira and Adanna Osisiogu were the highlight of the week. Thank you for your support and collaboration. I’m proud of what we achieved together, culminating in a winning pitch of our brand and product on Day 5. #FMCG #IndustryInsights #Networking #CareerGrowth #Teamwork #PSALT #Redbull #Mondelez #Diageo #Marksandspencer #Heinken #Insightweek

Last week I took on the role of Brand Designer for Soft Giants…🌚 As part of my insight week with Psalt, my team and I produced a health based soft drink product named “Soft Sip”🥤. I led testing for the designs amongst our target consumers (16-25 year olds)👥 Our potential consumers particularly enjoyed the colours of the packaging and how the flavours were prominent🎨 Also saying stating that soft sip would definitely stand out for them to pick up in store 😎. It was a great experience to contribute to my team Kanye Tunkara John Ajanaku Adanna Osisiogu Angellina (Tendo) Batindira 🙌🏾 To top it off, soft giants were awarded first place in the presentations!!🥳🏆 So I guess I can say I’m an award winning designer right…👀🤭 Overall it was an amazing week that was full of first times: 👀 Both mine and Psalt’s first insights week (my first time attending and Psalt’s first time hosting) 👨🏾💻 First packaging and logo design for a brand 🌟 First time researching, designing and testing a project all within 72 hours! Thank you to Sam Akinluyi Leroy Marke Tracy Thompson (Dell) Kelly F. Chianne Buckle along with all companies and people involved. It was truly an experience like no other 😁. That’s me Oluwatimilehin😎 #softgiants #design #creative #logodesign #branddesign #presentation #insightweek #fmcg

Hello network, This week I had the privellege to attend to Psalt's first ever FMCG insight week. Throughout this incredible event, I had the opportunity to learn from some top minds in the FMCG industry, including experts from Red Bull, The HEINEKEN Company, Mondelēz International,Tesco, Marks and Spencer, and Diageo. The task of the week focused on developing a healthy alcoholic beverage, incorporating consumer insights, marketing strategies, product development, retail dynamics, and commerical tactics that we learned throughtout the sessions. Over the four days , I had the incredible opportunity to hear from industry leaders such as Simone Gondwe (née Sargeant), Lauren Mallon, Chantelle Hunt, Matt Robinson, Nicola Harrison, and James Crampton, among many others. Their insights not only broadened my understanding of the FMCG industry but also provided a deeper look into their personal career journeys, highlighting strategies for driving innovation and sustained success. Day five was pitch day, where we had the opportunity to bring our product to life. Utilising all the marketing strategies and insights we had gathered throughout the week, we presented our product to a panel of judges. This hands-on experience was both challenging and rewarding and, most certainly one to remember. A key memorable moment for me was the importance of getting comfortable with being uncomfortable, a lesson I will carry forward into my future. A huge thank you to Kelly F., Leroy Marke, Chianne Buckle, and Tracy Thompson (Dell) for allowing me to participate in such an incredible event. The knowledge and connections I've gained this week are truly invaluable.

This week, I had the amazing opportunity to participate in the #Insights week organised by the Psalt team: Leroy Marke, Kelly F., Tracy Thompson (Dell) and Chianne Buckle. The journey began with a deep insight into the FMCG industry and explored a variety of career paths. Throughout the week, we were mentored by experts at Red Bull, The HEINEKEN Company, Mondelēz International, Tesco, Marks and Spencer, and Diageo. They gave us a behind the scenes of marketing strategies, product development and commercial tactics while also sharing their personal career journeys. We were privileged to hear from industry leaders such as Simone Gondwe (née Sargeant), Lauren Mallon, Chantelle Hunt, David Thorpe, Jamie Callander and Nicola Harrison, among many others. Their passion for their work was truly inspiring. My stand out of the week was on day 5 when we competed against other groups to create and pitch a healthy soft drink to a panel of judges. I am proud to share that my team won! This experience was more than just an educational opportunity, it was a chance to network, take charge of my career aspirations, and develop new skills. Thank you again to the Psalt team!!

WHAT A WEEK! I had the pleasure of hosting a cohort of talented, energetic, and creative Graduates at M&S to offer insight into the world of Retail 🛒. A big thank you to each of you for your passion, attentiveness, and for asking the most thoughtful questions I have ever had from a group of Graduates! Special thanks to Psalt for their hard work in making this week happen. It was truly an incredible week to be a part of. #Retail #Graduates #Insight #ThankYou

I am very proud to say that I have recently participated in the first ever Psalt FMCG Insights Week! Throughout the week, I had the opportunity to work alongside my peers to develop a food or drink product and pitch it to a panel of senior industry leaders on the Friday! I am incredibly grateful to all of the Psalt team and the companies involved for continuously being so kind, supportive and eager for us to succeed. Your support and insights were invaluable. In such a short space of time, I have been able to expand my knowledge about the FMCG industry and develop a plethora of skills such as problem-solving creativity, project management and market analysis, all of which I can utilise in my professional career. Below are some of the companies that we had the pleasure of visiting, and the main topics for each day! Day 1 Red Bull and Mondelēz International- Commercial Insights and Marketing Day 2- Diageo Product Development Day 3- Marks and Spencer Retail Day Day 4- The HEINEKEN Company Commercial Day 5- Pitch Day at Diageo #FMCGInsightsWeek #Psalt

PSALT FMCG Insight week Day 4&5 ✅️ That's all folks - this has gone too too fast 😔. But with all the new face and some familiar ones I've met this week. I'm so proud of or what everyone has worked on this week and thanks again to The HEINEKEN Company, Mondelēz International, Red Bull, Marks and Spencer, Tesco and Diageo for all the planning and contribution to making this week something I will trevor forever. With Psalt they want to truly create and bring diverse thinking and background into the industry. Having such large and recognisable brands, as for mentioned, be a part of something that never happened before showcases their attitude and initiative to taking proactive stances on matter that will always be prevalent and significant for me when building my career. Hope you all enjoy this weekend of summer and always take an opportunity that supports your values or build experience.😁😉 #diversityandinclusion #FMCG #proud