Publicis Pro

There’s no better feeling than seeing a major client campaign go live. How Possible Happens is a global, cross-industry campaign from Infor, with research that uncovers the ‘vectors to value’ embodied by the world’s most productive organisations. It’s been an exceptional effort from everyone involved – thank you to Kirsten Allegri Williams, Matt Brown, Robert Fleming, Lizzie Godsill, Paul Read, and the rest of the Infor team for trusting us to bring it to life. (And there’s still much more to come.) Want to see How Possible Happens for the world’s most productive businesses? Download the report here: https://lnkd.in/e325Jpz6

Making the right choice in B2B marketing comes down to balancing insights with intuition. Our Chief Strategy Officer, Billy Hamilton-Stent, recently sat down with ‘B2B Better’ podcast host Jason Bradwell to talk assumptions – including how to avoid them and how to do a good job of making them when deadlines and budgets are tight. Listen to their chat: https://lnkd.in/ex2uhveu #b2bmarketing

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“I’d never watch a Robbie Williams biopic […] But I am going to watch a Better Man.” In our latest UnTrended article, Chief Strategy Officer Billy Hamilton-Stent explains how the Angels singer is using bold creativity to disrupt the noisy movie market: a decision that the “spluttery world of B2B” should take note of. Read what he had to say: https://lnkd.in/eJYVEkru #b2bmarketing #BetterManMovie #RobbieWilliams #UnTrended

Is fussiness the barrier that prevents us from seeing more drumming gorillas and cars glued to billboards in the world of B2B? Our Creative Director, Jamie Fewery, breaks down how being fussy can impact design, copy and production in one of our recent UnTrended articles. Give it a read to learn how you can banish the fussiness to level up creativity:  https://lnkd.in/esx_iDBz #b2bmarketing #UnTrended

Bakes up! The Pub Pro team came together this morning for Macmillan Cancer Support - raising £250 (and counting). Great effort everyone! #MacmillanCoffeeMorning

Very excited to be dropping the first episode of B2B Better in a *little* while - and featuring the one and only Billy Hamilton-Stent from Publicis Pro. On this episode we tackled the thorny topic of what the very real commercial consequences of working on assumptions in B2B marketing. Which - let's be honest - we all probably fall victim to more often than we would like to admit. But let's not beat ourselves up here. When timelines are tight, leadership want to see results yesterday, and we're operating on a shoestring budget; sometimes, we have to trust our gut and plough forward. And in these instances, it's important to know how to blend quick fixes with long-term strategic thinking - and what the difference is between assumptions and intuition. Fascinating conversation with someone who has worked on thousands of B2B marketing campaigns over the last 20+ years and lived to tell the tale. Check it out on Apple, Spotify or wherever you get your podcasts. -- Also - thanks to my friends over at Sopro for sponsoring this episode. Want to receive double the amount of credits for your first outreach campaign? Check out the offer link in the description of the episode.

Robbie Williams rocked my B2B world with his new biopic, Better Man. Read the Publicis Pro #UnTrended blog to see how a monkey can help your brand find hidden buyers: https://lnkd.in/eUApg3r7 "The marketing challenge for the film is not about getting Take That fans to go and watch a movie...real success is hooking in music snobs that think Angels is sh*t." #b2bmarketing #b2b

Our Chief Strategy Officer, Billy Hamilton-Stent, took part in the new podcast series “In My Humble Opinion,” a collaboration between The Marketing Society and Publicis Groupe UK agencies. In the inaugural episode, Billy alongside Mimi Turner and Jann Martin Schwarz from LinkedIn, tackle a provocative topic: “Nobody ever got fired for buying the safest brands.” Listen now on our blog. https://lnkd.in/eKuMZeEw

New for Untrended, Publicis Pro's new(ish) platform for ideas and insight: Hot Fuss. I've written a piece on why simple is good, and why B2B marketers should avoid the comfort blanket of complexity if they want to do great work. This is something we've tried to instil in our creative over the past eighteen months. And for maximum cultural relevance, I've based it all around a pun on an album that came out 20 years ago. https://lnkd.in/e_NgeqXH