Twogether

𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝗶𝘁 𝘁𝗮𝗸𝗲 𝘁𝗼 𝗯𝗲 𝗮 𝗕𝟮 𝗔𝘄𝗮𝗿𝗱 𝘄𝗶𝗻𝗻𝗲𝗿? Exceptional insight and creativity, extraordinary business growth, and exemplary results. That's why we're delighted to have won 4x B2 Awards! Including: 🥇𝗚𝗼𝗹𝗱, Account Based Marketing. A powerful new way forward, LSEG (London Stock Exchange Group) 🥇𝗚𝗼𝗹𝗱, Lead Generation: Large Enterprise The Safe Place, Hitachi Vantara 🥈𝗦𝗶𝗹𝘃𝗲𝗿, Demand Generation: Large Enterprise The Safe Place, Hitachi Vantara 🥉 𝗕𝗿𝗼𝗻𝘇𝗲, Agency Promotion The Tech Marketing Podcast, Twogether Huge congratulations to the talented teams involved in each campaign. To our clients, peers, and friends that made this possible, thank you! Stay tuned for more from the Masters of B2B Marketing Conference. Including Season 2 of The Masters of B2B Podcast... #B2BMarketing #AgencyLife #ANAB2 Association of National Advertisers

𝗧𝗲𝗰𝗵'𝘀 𝘂𝗻𝗲𝘅𝗽𝗲𝗰𝘁𝗲𝗱 𝗿𝗼𝗹𝗲 𝗶𝗻 𝘄𝗶𝗹𝗱𝗹𝗶𝗳𝗲 𝗰𝗼𝗻𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻 Ever wonder how partnerships can lead to ground breaking innovations? In the latest episode of The Tech Marketing Podcast, David Evert, CRO of WeGo Golf shares the incredible story of how Cisco, Dimension Data and WWF collaborated to stop rhino poaching using creativity, partnership and technology. Joining the conversation is Amanda Fitzgerald, former Head of Global Distribution and Marketing, continuing to bring us unique insights on partner ecosystems and marketing strategies. Listen to highlights including: • The importance of thinking beyond immediate business goals to drive innovation. • How combining different expertise and resources can lead to unexpected solutions. • How solving one problem led to new business opportunities in perimeter security. 🎙️ Tune in wherever you get your podcasts https://lnkd.in/eNtfuSwi #b2bmarketing #marketingpodcast #ecosystem

𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗰𝗮𝗻 𝘂𝗻𝗹𝗼𝗰𝗸 𝘆𝗼𝘂𝗿 𝗽𝗮𝗿𝘁𝗻𝗲𝗿’𝘀 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 When it comes to driving success in the channel, partner education is crucial. Our latest blog post explores the insights from Lenovo's approach on driving mutual growth and success. 👉 Read here: https://lnkd.in/eCX3wqwZ #b2bmarketing #partnerengagement #channelincentive

𝗠𝗮𝘀𝘁𝗲𝗿𝘀 𝗠𝗼𝗻𝗱𝗮𝘆𝘀: 𝗧𝗵𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝘀𝘁𝗼𝗿𝘆𝘁𝗲𝗹𝗹𝗶𝗻𝗴 This week the spotlight lands on Kate Smiley (Rodgers), Global Brand Media Director at GE HealthCare. In this latest episode discover how GE HealthCare's spin-off and powerful storytelling shape a new legacy. Tune in as Kate discusses: • GE HealthCare's pivot to impactful storytelling during the pandemic • How compelling narratives boost demand generation and sales • Creating a lasting legacy through strategic brand management 🎙️ Listen now, wherever you get your podcasts: https://lnkd.in/efbxkZKX #b2bmarketing #marketingpodcast #MastersofB2BMarketing

𝗚𝗼𝗶𝗻𝗴 𝗳𝗼𝗿 𝗴𝗼𝗹𝗱 | 𝗧𝘄𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝘀𝘂𝗺𝗺𝗲𝗿 𝗢𝗹𝘆𝗺𝗽𝗶𝗰𝘀 You thought Paris was impressive. Wait until you see the Twogether Olympics... This Summer, the Marlow team took a break from their usual creative efforts to take part in a tough competition. Darts, golf, and even the humble bean bag toss. It wasn’t just about the medals (well, maybe a little). It was about getting together, celebrating our talents, and sharing as much laughter as possible. 🏅 Here's to them, Team Twogether. #TwogetherOlympics #b2bmarketing #summerparty

𝗛𝗼𝘄 𝗱𝗼𝗲𝘀 𝘁𝗵𝗲 '𝘀𝗼𝗰𝗶𝗮𝗹' 𝗲𝗹𝗲𝗺𝗲𝗻𝘁 𝗼𝗳 𝗘𝗦𝗚 𝗶𝗺𝗽𝗮𝗰𝘁 𝗧𝗲𝗰𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀? Fintech CMO and previous podcast guest, Dr Leeya Hendricks, delves into the significance of the "S" in ESG—social sustainability. Leeya points out the growing consumer expectations for corporate responsibility, the pressing social issues demanding attention, and how technology is crucial in tracking and advancing social sustainability efforts. Discover why you should be incorporating social sustainability into your strategy: https://lnkd.in/e5V5tTJb #b2bmarketing #ESG #sustainability

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝘁𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗱𝗮𝘁𝗮? This fascinating podcast episode sees Benny Benford, former Chief Data Officer of JLR discuss what a CDO really wants from marketing. Tune in to hear the conversation around: 👉 The challenges of being a CDO 👉 How to go about democratising data in your organisation 👉 The common misconceptions when it comes to getting value from your data Listen now, wherever you get your podcasts: https://lnkd.in/eYgeDdK6 #b2bmarketing #datainsights #datadriven

Masters Mondays: 𝗖𝗙𝗢 & 𝗖𝗖𝗢 - 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗮𝗹𝗹𝗶𝗮𝗻𝗰𝗲 𝗳𝗼𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 Two Masters join us for our next spotlight of The Masters of B2B Marketing Podcast: Jeff Lowe, CCO, and Roula Nasser, CFO of SMART Technologies This dynamic duo are proving that being truly aligned in driving business transformation can reap incredible results. Listen to the episodes including highlights such as: • The progress and impact of the Unified Commercial Engine (UCE) model • Boosting employee engagement and aligning metrics across departments • A CFO's perspective on marketing-driven transformation 🎙️ Tune in wherever you get your podcasts to hear the success of SMART Technologies pioneering approach. https://lnkd.in/eNKntNkU #b2bmarketing #marketingpodcast #MastersofB2BMarketing | Association of National Advertisers

✨𝗧𝗵𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗧𝗿𝗶𝗳𝗲𝗰𝘁𝗮: 𝗪𝗵𝗲𝗿𝗲 𝗕𝗿𝗮𝗻𝗱, 𝗗𝗲𝗺𝗮𝗻𝗱, 𝗮𝗻𝗱 𝗔𝗕𝗠 𝗰𝗼𝗻𝘃𝗲𝗿𝗴𝗲 Discover how to drive marketing success with The Growth Trifecta. As a B2B Marketing 𝘁𝗼𝗽 #𝟱 𝗮𝗴𝗲𝗻𝗰𝘆 across Brand, Demand and ABM, we share our insights on how to weave brand magic, generate demand, and capture hearts through ABM. Explore our latest content to make your next campaign legendary: https://lnkd.in/dsUa7NYq #B2BMarketing #Brand #Demand #ABM

𝗔𝗹𝗶𝗴𝗻𝗶𝗻𝗴 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀 𝗶𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝘅 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺𝘀 Getting buy-in for partner marketing initiatives can be a challenge. In this episode of The Tech Marketing Podcast, Karen Hartsell, Sr Director of Global Partner Programs & Success, at Cradlepoint, part of Ericsson shares insights for driving stakeholder alignment in complex ecosystems. Alongside Karen, Amanda Fitzgerald, Head of Global Distribution and Marketing, also joins again as they cover topics including: • Changing business models as "channel" evolves into "partner ecosystem". • Tactics for aligning senior executives and having a shared vision. • Strategies for overcoming risk aversion. 🎙️Transform your approach to partner ecosystem marketing and tune into this weeks episode! https://lnkd.in/ekr7xhxX #b2bmarketing #partnerecosystem #marketingpodcast