Transmission

2023 was fun... #ThrowbackThursday

In late September, Barry Richards joined Sphere Forum for an event aimed at helping B2B marketers in cybersecurity and tech: 'Tackling the Hard Stuff' 💡 As our VP, Global Strategy and ABM guru, Barry shared some valuable insights at his 'Winning with ABM in 2025' session as part of an agenda focused on marketing planning for 2025. His key takeaways from the day are: 🎯 Be aligned with the business Marketing needs to be aligned with the objectives of your business, sure. But it's also crucial that the marketing function can communicate and explain how it'll support long-term growth. 🎯 Use the metrics Ensure you not only gain insights from the right metrics, but also use them to improve performance - be it through constant optimisation or project wrap-up reviews. The aim is to create meaningful and data-driven next steps. 🎯 Stand out The cybersecurity and data markets are highly competitive, where even non-security businesses have security-focused messaging. B2B marketers must innovate their use of brand marketing to build differentiation and awareness to get ahead of the competition. 🎯 Content and creative is king As has always been the case, content and creative is what draws prospects and customers in. It's the easiest way to demonstrate the value of a business' solution and as such, is crucial in contributing to marketing-led growth. 🎯 ABM When Sales and Marketing partner and create a joined-up strategy to break into accounts, that's when the magic happens. Revenue goals are more easily hit, and prospects and customers enjoy a more seamless buying experience, highlighting the importance of a well thought-out ABM strategy. Thank you to the Sphere Network for inviting us to speak at the kick-off event and for a day filled with interesting conversations and warmth from the community! #TransmissionB2B #ABMStrategy #ABM

Great news to start the week! Our 'Make Business Entertaining' campaign for Salesforce won Bronze at this year's #MarketingExcellenceAwards Singapore 🥳 The campaign earned a podium spot for its nuanced and hyper contextual approach, increasing audience engagement and amplifying brand interactions by building a vibrant community through tailored content, continuous testing, and integrated organic and paid strategies. A huge thank you to Salesforce for helping make this campaign a success, and to the judges for the selection! Congratulations to everyone involved 🙌 #TransmissionB2B | MARKETING-INTERACTIVE

The Drum Awards Festival shortlist is here and we have FIVE nominations for our work with Schneider Electric, Salesforce, and Enfuce 🥳 Our 'Turning Unsung Heroes into Impact Makers' campaign for Schneider Electric has three nominations in the B2B category for Demand Generation, Data & Insights, and A.I. / Emerging Technologies. While our 'Make Business Entertaining' campaign for Salesforce and 'Where Happiness is Built-In' rebrand for Enfuce have earned nominations in B2B: Social Media and B2B: Rebrand or Relaunch respectively. These nominations wouldn't be possible without the trust and collaborative efforts of our clients and our people, so thank you! We can't wait to hear the results in November 🤞 #TransmissionB2B #TheDrumAwards #B2BMarketingAwards

This Thursday, our very own Barry Richards will show us how ABM marketers can do more with less at Sphere Forum's 'Tackling the Hard Stuff' event 💪 In a B2B landscape where ABM and demand teams must do better with fewer resources than years past, winning with ABM requires a clear and thought-out strategy. Luckily, as Global Strategy Director, Barry knows a thing or two about crafting top-performing ABM programmes. Join him at The OXO Tower for a day-long event aimed at helping B2B marketers plan for success in 2025 and learn: 💡 Where to focus your efforts when pulling together an ABM programme 💡 How to ensure your programme is a best fit for your objectives 💡 How to simplify the traditional ABM pyramid in a way that suits you 💡 What key questions to ask yourself when planning your marketing for the next 12 months Catch his 'Winning with ABM in 2025' session by registering to attend below 👇 https://lnkd.in/eaYXvgcc #TransmissionB2B #ABM #ABMStrategy

MASSIVE shoutout to our Poland team for volunteering to help Wrocław's Centre for Social Development secure the local area yesterday evening 💪 For those of you who aren't aware, widespread flooding has hit large parts of continental Europe over the last week with devastating effects. The team took time out of their day to support the monumental effort of Wrocław's residents to limit any potential damage to the city, and we couldn't be prouder. Absolutely amazing job from everyone there! #TransmissionB2B #AgencyLife #TeamTransmission

Securing brand budget doesn't have to be an uphill struggle. At least, not when you have a deck that does all the legwork for you 🏃 Brand building has finally become a recognised part of the B2B growth toolkit. But boardrooms across B2B organisations are still reluctant to increase investment due to difficulties in demonstrating brand's impact on the business. That's where 'The ONLY PPT a CMO needs to secure brand budget' can help. We've packaged all the proofpoints, case studies, and expert insights B2B marketers need to show: 🎯 Why B2B organisations should be investing in brand for sustainable long-term growth 🎯 What impacts brand performance and therefore, business growth most 🎯 How to ensure your brand performs to its maximum potential And the best part is, all you have to do is lift the slides directly using the stripped-down version of the deck to support your brand-building conversations with leadership. Make securing brand budget easier by downloading the PPT here: https://lnkd.in/etZYEqVB #TransmissionB2B #B2BBrand #B2BBrandBuilding

One Moon, Many Hearts, Endless Joy. Transmission wishes you a Mid-Autumn Festival filled with the moon's glow, bringing you happiness, success, and lasting joy. #TransmissionB2B #MidAutumnFestival #AgencyLife

We invite you to celebrate the vibrant tapestry of Hispanic heritage during this Hispanic Heritage Month. #TransmissionB2B #HispanicHeritageMonth #AgencyLife

Summer may be coming to a close but the B2B Marketing Awards is giving us something to celebrate! We've been shortlisted for Global B2B Agency of the Year 🙌 The past year for Transmission has been defined by our relentless focus on elevating the role of marketing to the board. It's an ongoing journey that demands nothing short of excellence and we're thrilled that it's been recognised at the B2B Marketing Awards. We can't wait to hear the results on 27 November - fingers crossed until then! 🤞 #TransmissionB2B #B2BMarketingAwards #B2BAwards