Red Lorry Yellow Lorry

Happy World Storytelling Day! Today we're celebrating the power of stories📚 For brands, storytelling isn't optional – it's essential. It's how you connect with your audience, build trust and create lasting loyalty. Brand storytelling extends much further than listing product features; it's about crafting a narrative that reflects your values, purpose and individuality.   What's the most powerful way storytelling helps brands? Vote below!

Securing top coverage can sometimes feel like searching for a four-leaf clover, but in fact it’s got a lot more to do with strategy than luck!    Scroll for top tips from our PR experts Rebecca Burgess, Dirk Hermanns and Jess Grant on securing top tier media coverage this St Patrick’s Day🍀 

'With a young, tech-savvy population of over 277 million and an estimated market size of $133 billion in 2025, Indonesia is at the forefront of digital development in Southeast Asia.' 🌏 In our latest Convoy PR Group blog, our partner Priority Consultants shares its valuable insights into Indonesia's rapidly changing business environment and its expanding media landscape. Find out how to succeed with your international PR strategy in Indonesia here: https://bit.ly/3DQqReM

Missing the weekend rays? Well, here comes The Sun ☀️   Last week, our client Creditinfo Group was featured in The Sun, talking about how some savers are being penalised by financial firms for taking out a new popular anti-fraud protection.   Congratulations to Rob Meakin and the Creditinfo team! Click here for the full article 👉 https://bit.ly/422DoFe

🪄WiTCH - Women in Tech & Cyber Hub will be joining us at our London office on Tuesday 18th March for another event celebrating women in tech! This month’s theme is 'Squiggly Careers’ and will feature a panel of speakers including TechSwitch founder, Sasha Burgoyne, discussing reskilling. The remaining panelists will be announced in the coming days... so watch this space! As always, there will be plenty of opportunity for networking, and of course a drink or two 👀 It’s never too late for a career change, and if you’re considering embarking on a career in tech, you won't want to miss this. Sign up via the link and we hope to see you there! https://bit.ly/4bMlYQv

Reporting on the ROI of PR and marketing is an increasingly critical aspect of PR programs. It’s also about much more than just the metrics. 📉 But how exactly do you do it? And what should you focus on first? 🤔 In the latest blog of our how-to series, our enterprise IT expert Rebecca Miles, highlights how a PR agency can help brands create impactful reports that demonstrate ROI, build trust and secure ongoing support for your initiatives. Read Bec’s blog here 👉 https://bit.ly/3XIatnj

#ICYMI Last week our very own, Sarah Alonze, was featured in PRWeek UK alongside other female professionals in the PR and communications sector, giving her stance on the future of PR for women. Find out what Sarah said she would change to improve gender equity in the industry here 👉 https://lnkd.in/eARu9mq7

🌸 Spring isn’t the only thing coming your way this week... we also have some top tier content! It’s time for a coverage Friday 📰   💥 First up we have Ascribe Bio, who landed an article in Forbes on their new biopesticide, Phytalix, which has been highlighted as a global food security breakthrough for combatting BLB pathogens and boosting rice yields.    💥 Seismic secured commentary in Business Insider, offering insight on the impact of AI on the workplace and the importance of adopting clear integration strategies.   💥 Mehrwerk secured an opinion piece in ComputerWeekly.com, arguing that combining AI and process mining can improve forecasting capabilities.   💥Last but not least, Insurely have been featured in La Tribune, with commentary on The European Financial Data Access Regulation (FiDA).

#KeepWorkingForChange is not a one-day campaign. It’s an ongoing commitment to equality.   Women currently make up around 35% of the global tech workforce, with 29% in the UK, 23% in the US and 19.1% in the EU, but hold only 11% of tech leadership positions, reflecting the persistent gender gap in leadership roles.   Although the lorries are over 70% female, and our leadership team is 65% women, as a b2b tech PR and marketing agency we know how under-represented women are in our industry. That's why this year, again, we'll be participating in the #KeepWorkingforChange initiative launched by our Iberian Convoy PR Group partner Canela, by donating the equivalent of a full working day's time and expertise to a woman entrepreneur, women-led business, NGO or women's empowerment initiative. We‘re supporting 🪄 WiTCH - Women in Tech & Cyber Hub, the women-led, non-profit organisation with a mission to break down barriers for women in technology and cybersecurity to help amplify women’s voices. Our very own cybersecurity expert and account director, Hannah Arnold, is the London WiTCH Ambassador and Marketing Manager. She's responsible for the organisation's PR and marketing, as well as running the monthly London events from our London office at Runway East | B Corp Serviced Offices Borough Market. ➡️ Be part of the movement. Join us in Keep Working for Change! https://lnkd.in/eTp7d_Zm   Let us know what International Women’s Day means to you? ⬇️ #KeepWorkingForChange #WiTCH #GenderEquality 

📚 Happy World Book Day! As PR and marketing experts, reading is essential for keeping up with the latest news and staying informed about our clients' industries. This month our lorry book club took a break from b2b tech reading to chat about the psychological thriller Kill for Me Kill for You 💀 With not one but two revenge plots, this was the ultimate page-turner. What are you reading this month? 🤔