Redefine

Brand new identity for Cusco Construction. When it comes to end-to-end construction management, Cusco are raising the bar on quality and service – and it's down to one thing – trust. As a fairly new business, founded on decades of construction industry experience, their identity needed to reflect their professionalism and capability within their industry and get them remembered amongst a lineup of international construction giants as a serious contender. We crafted a bespoke logotype and CC monogram, accompanied by a stepped graphic element inspired by the heritage of their name: Cusco was the Peruvian capital of the Inca Empire and is home to the infamous Inca masonry – a building method using chiseled stonework to build monuments across Peru. Full case study coming soon.

Branding is storytelling. In brand and marketing, we are always trying to condense things down – simplify simplify simplify. Keeping it simple is a great way of being understood by more people, but sometimes by stripping things back we end up stripping back what we actually wanted to say. A brand story or ‘bio’ is a perfect opportunity for your brand to express itself. A couple of sentences or paragraphs that explain what you’re all about and why you care about what you’re doing. Sometimes less is more. Sometimes less is less exciting. #branding #brandstory #brand #brandagency #marketingagency #marketingliverpool #brandmarketing

Branding is about telling your story. For nearly five years, we've been starting, shaping, deconstructing and ultimately transforming brands all over the UK. Our approach is simple: we make your brand make sense. Because you're too wrapped up in it – too close to it. Which is the best place for you to be. Don't let your brand fall short because you haven't got time to focus on it. Make your brand the thing that people get excited about – that YOU get excited about, each and every day. And the rest will follow. https://lnkd.in/g5qahtYi

Redefine your brand. 👇 https://lnkd.in/ecKEhC7r

What do we do? • Help you find the best version of your brand • Help you define your values and your mission as a brand • Help you understand your customers wants and needs • Design a completely unique brand identity of the highest quality • Give you a brand that kickstarts growth and attracts investment • Show you how your brand will work in the real world • Get your team onboard with your brand and get them to care about it • Create a branding payment plan to help with your cash flow if you think you can’t afford to rebrand Call or WhatsApp Tom our founder today for more information – 07941779439

Book your brand workshop day with Tom Woollam and take a deep dive into your brand landscape 👇

👀 I’m available! 👀 If you’re after a brand designer with bright ideas and not afraid of a brew round then I might be your guy. I’m available for freelance and / or permanent roles immediately. 👇 If you want to take a further look at my work you can find me at zakrains.com 🚨 If you know of any roles please let me know! If not, if you could like and share this post I will be extremely grateful.

A classic and contemporary rebrand for property investment experts Drury Lane Property. Building on their new tagline 'property investing made easy' their new identity needed a simple, no-frills approach. The lead sandstone colour takes direct inspiration from a street sign on the founders' first property located on Drury Lane itself and creates a blanket of consistency across all touchpoints. The typeface Underground by P22 Type was a perfect match with its essence of making the old new again. drurylaneproperty.com

Welcome to The Workshop. A series of in-person, interactive classes to take you behind the scenes of brand strategy and design. I’ve been a brand designer for around 15 years, I’ve worked for big corporates to tiny coffee shops designing brand identities and typefaces. Whilst I will be the first to admit I’m very much still learning this crazy world of branding, I’d like to share some stuff I know about design, brand, business and everything in between. This ain’t no lecture. The Workshop is a place to learn real-world design and brand skills that make you better at what you do. Here are some details about the classes themselves: • Open to marketers, designers, entrepreneurs and brand lovers — anyone who wants to get better at brand and design • Classes will take place in-person at our studio in Liverpool • Limited places per workshop to help you get the most out of each session • Hosted and led by Tom Woollam, our Creative Director and Founder sharing real-world design industry challenges To be the first to hear about our first workshop please register your interest!

2 months ago we were asked to work alongside Redefine Studio and help out with one of their clients, Tiger Rock Hawker 🐯🍜 With so many options to engage with their huge followings, we opted to create email campaigns which were supported by paid social campaigns 📈 Pushing their Baked Bao Specials in December, and their 40% January sale, we’ve A/B tested various email campaigns and the bookings have been flying in… 👉 Open rates of almost 50% 👉 5% click through rate to book 👉 Majority of Sun-Thurs bookings using trackable booking code The social Ads have supported and amplified the messaging costing £15 per thousand people reached! 🌟 Emails are definitely not dead! ✉️ If you are not engaging your current audience, and want us to look after this for you, send us a DM. #localbusinesses #restaurant #digitalmarketing #newyear #results #emailcampaign