Rehab reposted this
Are synthetic personas the future of creative testing? 🚀 RehabAI was featured in Forbes, where Michelle Greenwald highlighted our work using synthetic personas to test and refine ad campaigns, helping marketers navigate the line between creativity and cultural sensitivity. Why is this important? 💡 Recently, brands like Apple and Bumble faced backlash from campaign missteps. These could have been avoided with better pre-launch testing across diverse audiences. Founder Tim Rodgers shares, “By the time human testers are involved, AI has already done the heavy lifting, making their feedback more focused.” At RehabAI, we empower brands to harness the full potential of their creative ideas while minimizing risks. Are you ready to innovate? Check out the full article 👇 https://lnkd.in/eikMtV9e #AI #SyntheticPersonas #CreativeTesting