Rehab

Are synthetic personas the future of creative testing? 🚀 RehabAI was featured in Forbes, where Michelle Greenwald highlighted our work using synthetic personas to test and refine ad campaigns, helping marketers navigate the line between creativity and cultural sensitivity. Why is this important? 💡 Recently, brands like Apple and Bumble faced backlash from campaign missteps. These could have been avoided with better pre-launch testing across diverse audiences. Founder Tim Rodgers shares, “By the time human testers are involved, AI has already done the heavy lifting, making their feedback more focused.” At RehabAI, we empower brands to harness the full potential of their creative ideas while minimizing risks. Are you ready to innovate? Check out the full article 👇 https://lnkd.in/eikMtV9e #AI #SyntheticPersonas #CreativeTesting

Are synthetic personas the future of creative testing? 🚀 RehabAI was featured in Forbes, where Michelle Greenwald highlighted our work using synthetic personas to test and refine ad campaigns, helping marketers navigate the line between creativity and cultural sensitivity. Why is this important? 💡 Recently, brands like Apple and Bumble faced backlash from campaign missteps. These could have been avoided with better pre-launch testing across diverse audiences. Founder Tim Rodgers shares, “By the time human testers are involved, AI has already done the heavy lifting, making their feedback more focused.” At RehabAI, we empower brands to harness the full potential of their creative ideas while minimizing risks. Are you ready to innovate? Check out the full article 👇 https://lnkd.in/eikMtV9e #AI #SyntheticPersonas #CreativeTesting

Missed our latest edition of An Unfair Advantage? 👀 This month, our team gave you a head start for the busy months ahead with 7 ways to win in the Golden Quarter. Here’s a quick recap, but remember to subscribe for a monthly dose of fresh trends and insights. As always, we’d love to hear your thoughts in the comments. Do you agree, is there something else you think should be on our radar? Let us know in the comments.👇

As summer reaches its peak, we're already looking ahead to the festive season. Yes, you could call it our version of Christmas in July. 🎄✨ For this edition of An Unfair Advantage, our team are giving you an early present with seven predictions for the Golden Quarter that you won't want to miss. 👀 As always, we'd love to hear your thoughts in the comments. Subscribe for a monthly dose of fresh trends, insights and industry examples that have our team hyped up. 🚀

Exciting news from the latest IPA Bellwether Report! 📣 Q2 2024 revealed the sharpest rise in UK marketing budgets in a decade and renewed confidence in the wake of the new government amid a summer of sport. 🚀 Our Lead Strategist, Callum Gill, shared his perspective on the importance of the entire industry eliminating uncertainty in the AI conversation. Read the article to see how we can achieve this.👇 https://lnkd.in/eE9KJX4s

Last week, the people of Britain made their voices known, and Labour were elected as the ruling party for the first time since 2010. 👀 But what does that mean for the marketing industry? Marketing Beat asked our Head of Strategy, Callum Gill, that exact question. Find out what he hopes for the future of marketing, the necessary changes for AI to flourish, and ultimately, how the government can champion the sector.👇 https://lnkd.in/e2wAJmXy

Want to find out how brands are really using AI and why it isn’t replacing people? 🤖 Tim Rodgers and Callum Gill spoke to Creative Bloq about the state of play in 2024 and how creative professionals such as designers can use AI to expand their skill sets. 🚀 Find out more 👉 https://lnkd.in/egMazayz

Well, that's a wrap for this year's #Cannes24. 🏖 Now that our team are back on home soil and just in time for our June edition of An Unfair Advantage, we thought we’d share our 7 key takeaways with you, whether you made it to the Croisette this year or not. Find out what the Cannes conversation means for the next few months and subscribe to get more insights into the world of marketing, advertising and creativity. 💡

In case you missed it, yesterday we shared a sneak peek into our work revolutionizing the RFP response process to save teams up to 40% in response times. 🚀 Introducing RFP Checker, a free tool that demonstrates how AI can help you spend less time analyzing and more time crafting the perfect response. Try it out here 👉 https://lnkd.in/eFTXiUux And if you don’t already know, here's why the current RFP process sucks.

Revolutionizing the RFP Review Process with AI. We understand the challenges that media and ad sales teams face when dealing with RFPs. It's time-consuming, prone to errors, making it harder to craft winning responses. That's why we're excited to introduce RehabAI's RFP Checker (https://lnkd.in/e_5P99qw) – an AI-powered tool that can review and analyze RFPs in just 30 seconds. This revolutionary tool ensures compliance, highlights missing information, and saves valuable time, allowing your team to focus on creating compelling proposals. Discover how RFP Checker can transform your RFP response process, enhance proposal quality, and improve overall efficiency. We've also shared an in-depth thinking piece detailing the benefits and functionalities of this powerful tool. 🔗 Read the full article here: https://lnkd.in/eFDNSrKZ ➡️ Try the tool here: https://lnkd.in/eaB4NW4E We're excited to see what you think of this tool, let's unlock more wins with less effort. Schedule a meeting to find out how this can be customized for your team. #AI #Innovation #RFP #MediaSales #AdSales #Efficiency #Productivity #RehabAI