Rehab’s Post

Sponsored: Marketers! We want your views: A new survey has been commissioned to see how Irish marketers view the future of their business, industry, and the economy, as well as their priorities and strategies

Negative Consequences of Marketing & Advertising: Over the course of history, the field of #advertising and #marketing has played a significant role in shaping advanced civilizations by utilizing fundamental principles of economics to further the interests of the market and trade. However, upon closer examination, it becomes evident that this field has been primarily focused on the exploitation of owners and governments, with consumers only receiving support as a means of showcasing concern for human rights and environmental issues. The ultimate goal of such humanitarian and environmental gestures has been to increase profits for owners and governments. Despite the attempts of experts and leading academic figures to analyze existing businesses in an unbiased and non-biased manner during their research, these research projects have often been indirectly geared towards increasing the efficiency and profit of companies, ultimately benefiting owners rather than consumers. Statistical data and information outputs obtained from such research projects have yielded insignificant results in terms of improving consumer rights, the environment, and the well-being of global citizens. It is essential to question why efficiency and productivity have not received the necessary support and attention during recent decades to help consumers and other required areas. A large part of the primary financial and support resources for these areas is provided by the same governments and company owners. It is clear that dealing with this vicious cycle will bring significant achievements in the field of academic research by professors and researchers. It is surprising that a large portion of academic and operational research today, particularly scientific and academic research in the field of commerce and marketing at the global level, only seeks to investigate, evaluate, analyze, and model the positive and direct effects of marketing and advertising in the direction of promoting and increasing the efficiency and productivity of companies and organizations. Such research does not take into account the reverse effects and consequences on the various components of human civilization, including social, human, cultural, artistic, economic, political, environmental, and technological factors. As a result, this approach ends up playing into the hands of those in power, with the ultimate goal of increasing profits. It is imperative that scholars and researchers in the field of commerce and marketing undertake a comprehensive examination of the detrimental effects, challenges, and potential and actual negative risks associated with exploitative and harmful advertising practices and the actions of large corporations on various aspects of society. These negative effects may manifest in a multitude of areas, including but not limited to social, cultural, economic, policy, educational, technological, medical, and public welfare domains. #marketing #challenges #advertising

You'll likely have hundreds of emails or promotions sent your way every week and that goes for your own material as well. Explore the key takeaways from analysis of 10,000 advisors’ marketing campaigns and how you can still make a difference in a crowded digital space. https://ow.ly/Ph8o30szEaK #AI #Marketing #Business

Of politics and the people... A great strategist once said to Mrs Thatcher that the people need to answer a single question. "Are they happy with the current choice or do they want to change' This fundamental question needed a marketing solution... One that needed to be answered from two different perspectives. 1️⃣ Those currently in power should campaign purely on what they have achieved or are in the process of... 2️⃣ Those in opposition should highlight what needs change and how they would address it. Have we forgotten this......? Last weeks European vote and the noises upcoming from the UK, US and French election tend to show that we have. Politics is now an exercise in telling the voters who to blame for their ills and that their security is at risk if you don't choose them. The recent European election vote was not a swing to the right, it was a signal of public defiance and mistrust with those parties currently sitting in those seats. Those in power forgot to remind voters of what they have achieved.... 👉 Marketing communications. This is the most frustrating part of the campaigns and those agencies paid to deliver it! No one is even trying to build trust any more or actually talk about the problems that face their citizens. It has become at best a personality contest and at worse scare tactics. Division and blame with no concrete alternatives, statements beset with help-truths, lies and un checked information. It's like Colgate and Sensodyne shouting that it is the others brand that rots your teeth.... when they both know they need to address plaque. 👉 Optics count: As the promises on tax cuts, inflation control, increased spending on war (sorry security) and that they alone will put more money in the pockets of their citizens ... there are very few who have not been shown to lean into the influence of lobbyists and friends who tend to benefit first. With each election our trust in the system is being eroded, not just in the ever changing roster of those challenging for position. This is where marketing can help if they are given a seat at the top table. 👉 Agree to disagree and hold a position respectfully. Some years ago, I was a chef at a 5 star hotel when we hosted a dinner for the then sitting UK Prime Minister. After dinner he moved to the fine dining restaurant where he had desert and coffee with 'his opposite number' who was in the same city on that day. A very private, after hours meeting of two men who could understand each others position and pressure. No arguing, just two colleagues who sit in the same parliament, have the same job and took some time out to discuss what was happening privately and off the record. That singular meeting didn't solve the nations problems but their campaigns were both communicated as positives and not an orchestrated hatred campaign of each other.... and yes the loser did so gracefully. We need to move communications back towards this...

You'll likely have hundreds of emails or promotions sent your way every week and that goes for your own material as well. Explore the key takeaways from analysis of 10,000 advisors’ marketing campaigns and how you can still make a difference in a crowded digital space. https://ow.ly/t79O30szFkl #AI #Marketing #Business

Learn how small businesses can use artificial intelligence to improve their marketing strategies ethically.

Learn how small businesses can use artificial intelligence to improve their marketing strategies ethically.

The Division of Examinations is issuing this Risk Alert to provide investment advisers, investors, and other market participants with information regarding investment advisers’ compliance with amended Rule 206(4)-1 (the “Marketing Rule”) under the Investment Advisers Act of 1940 (“Advisers Act”). While the Division continues to focus on advisers’ compliance with the Marketing Rule, the staff is sharing these preliminary observations to encourage accurate completion of the Marketing Rule items contained in Form ADV and to promote compliance with Advisers Act Rule 206(4)-7 (the “Compliance Rule”), Advisers Act Rule 204-2 (the “Books and Records Rule”), and the Marketing Rule’s “General Prohibitions.” Click here to view: https://lnkd.in/eVkDUvX7 #FINRA #SECNews #AI #RRSCompliance #RIA #Examinations #RiskManagement #MarketingRule #ComplianceReviews

NEW! issue of Marketing Theory (vol 24:2) with a special section on "The Moral Legitimatization of Money and Debt" (#openaccess) read now: https://lnkd.in/gubkQQfH