Rehab’s Post

Another great piece by Shubham! Recently I've been receiving a lot of questions around generative AI use in product imagery. Specifically, how it can be used to create images at scale and velocity that don't look fake. Check out some of the insights Shubham provides.

It's not a question of if AI should be integrated into creative asset production, but where it makes the most strategic sense. Generative AI offers unparalleled advantages when it aligns with your business goals and brand values. Amid the controversies of fashion and beauty brands using AI-generated assets, it's crucial to understand that generative AI is not the problem. In case these headlines are being misinterpreted, I’ve underlined how it can be a powerful ally and explore the scenarios where its application is pivotal. #AI #GenerativeAI #CreativeAssets #AIMarketing https://lnkd.in/ey72ZVSZ

🚀 Unveiling the Truth: 7 Myths of AI in Marketing and Creative Ops 🚀 In an era where AI is reshaping the very fabric of marketing and creative industries, misconceptions abound, potentially stalling innovation and adoption. It's time to demystify AI and the myths surrounding it. https://lnkd.in/d5ZzYHZz #aiinmarketing #creativeops #innovation #brandintegrity #marketingstrategy #medialakedecoded

United Talent Agency just released their "AI Takes Center Stage" report, which provides detailed insights into how AI is currently impacting the creative media and marketing industries. Here are some of the most important takeaways from the report: 🖱 High Engagement with AI Tools: 70% of creatives use AI tools in their work, with 50% engaging with AI tools at least weekly. Among these, 88% find that AI makes their tasks easier, 83% are acting on new ideas thanks to AI, and 75% believe AI helps them create higher-quality work. 🖱Shift from Skepticism to Excitement: Initial resistance to AI has given way to a more positive outlook among creatives. Only 18% of creative professionals report feeling skeptical about AI. Instead, 71% are either excited or curious about AI's potential, with 45% of entertainment creatives feeling curious and 38% of marketing creatives feeling curious. 🖱AI Enhancing Creativity: Many creatives believe AI will usher in a renaissance of human creativity. 81% of creatives think AI will make more things possible, with this sentiment slightly higher among marketing creatives (84%) compared to entertainment creatives (76%). 🖱Diverse Use Cases: AI is being used for a wide range of tasks. 61% of creatives use AI for generating ideas or inspiration, 54% for enhancing images, videos, or audio, 52% for improving productivity, 44% for experimenting with new styles or techniques, 40% for creating mockups and renders, and 32% for analyzing content or campaign performance. 🖱Positive Impact on Work and Industry: Six in ten creatives feel AI will positively impact their day-to-day work, with 68% of marketers and 56% of entertainment creatives holding this view. Moreover, 75% of creatives believe AI will be the most impactful technology in their lifetime. 🖱Increased Productivity and Creativity: AI is significantly enhancing productivity and creativity in the industry. 58% of creatives believe AI will improve productivity, while 35% think it will enhance creativity. AI also allows creatives to focus on more satisfying and meaningful work, with 88% of users reporting being in a flow state and 87% feeling happier when using AI. 🖱Educational and Regulatory Needs: While there is excitement about AI, there is also a call for increased education and regulations. Only 57% of creatives feel their colleagues are open about their use of AI, and fewer report that their company provides guidance on leveraging AI. There is a push for stronger regulations to ensure fair and ethical use of AI in the industry. These insights from UTA underscore the transformative potential of AI in the creative sectors, highlighting both the opportunities and challenges ahead. What insights surprised you the most? Share your thoughts in the comments below ⤵ https://lnkd.in/eu4t8V2f

SURE! we can, when it comes to leveraging AI for unprecedented creativity! 🚀 Learn more about our stance on transforming the creative landscape with AI-driven innovation and efficiency💡👾 Read more here 👉 https://lnkd.in/e_mrEKRk A couple weeks ago our team got together to talk all things AI. Now, read about how AI is enhancing our capabilities, across all our services, and see how we balance technology with the human touch. Challenge our team to help your business grow with the power of AI. It starts here! #AI #Creativity #Innovation #Marketing #SureCreative #ArtificialIntelligence

In marketing technologies, many industries are actively experimenting with AI. Generative AI is already aiding in the development and testing of new ideas and automating the production of content and creative materials. However, Influence AI, emotion AI, and visual intelligence are expected to reach maturity in the next 2 to 10 years. Generative AI dominates the most recent Gartner Hype Cycle™ for Digital Marketing. “With just two to five years out from maturity, generative AI is a transformational technology for digital marketing and has profound business impacts, including on content discovery, creation, authenticity and regulations. Its rapid ascent will continue to impact the future of marketing technologies.” Gartner for Marketing & Communications | #GartnerMKTG #DigitalMarketing #AI

Gen Z is poised to be a driving force in the AI revolution, particularly with the explosion of Generative AI. In my latest blog post, I explore the exciting possibilities for Gen Z to leverage this powerful technology and shape the future. 🌐 Head over to read more and share your thoughts! 💯 Link to the Blog Post: https://lnkd.in/gqfngDCw #GenZ #GenerativeAI #AIRevolution #FutureofWork Canva ChatGPT AIChatGPT Statista McKinsey & Company MagicWriterArtificial Intelligence

I found this article to be fascinating; a glimpse of how some of the best creative minds are using AI in real ways - today! It’s hard to determine where AI will eventually lead, but the approach of using AI to Augment the creative process rather than replace it seems to be a winner. How are you using AI today in the creative process? #aimarketing #aiadvertising #aicreativity #aiinnovation

Canva recently released the results of their Marketing & AI Report. A whopping 97% of marketing and creative leaders are embracing generative AI's rise. As we navigate this AI evolution, it's clear: the future of marketing intertwines deeply with innovative technology. But what does this mean for relationship marketing? It's all about leveraging AI to enhance our understanding and connect meaningfully with audiences. AI tools can analyze data trends and customer behaviors, allowing marketers to craft personalized experiences that resonate on a deeper level. 🧠 As a passionate advocate for integrating AI in marketing, I see this as a transformative opportunity to deepen client relationships. Imagine delivering precisely what your audience needs, exactly when they need it, all powered by AI. Let's discuss how we can use generative AI not just to automate tasks but to enrich the connections we build with our communities authentically. 🔗 https://lnkd.in/d__cdsTb #AIMarketing #RelationshipMarketing #MarketingFuture

Great insights here into how creative agencies are actually using AI in their workflows to help expedite client outcomes and assist in teeing up the creative process. Bonus: The article includes some lovely Midjourney images along with the prompts used to generate them. #ai #genai #midjourney