Returnal

On the road to Demo Day at Wincanton and looking forward to smashing our final presentation. It’s been a great programme and the awesome feedback for our solution has been overwhelming. Also, I think there’s lunch… 🥪

We are in the final week of Wincanton’s fifth W² Innovation Lab programme! Welcome back to our Startup Spotlight Series with our final startup on the programme, Returnal. Returnal’s white-label Trade-in solution makes it easy for customers to get value from products they no longer use and easy for retailers to maximise the lifetime value of customers. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐭𝐡𝐞 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭 𝐲𝐨𝐮𝐫 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐰𝐢𝐥𝐥 𝐛𝐫𝐢𝐧𝐠 𝐭𝐨 𝐖𝐢𝐧𝐜𝐚𝐧𝐭𝐨𝐧?  Our solution(s) will allow Wincanton to stand out in a crowded market by providing layers of service that will support existing clients, and attract new clients, in a rapidly evolving retail landscape. As the dynamic between retailer and consumer shifts due to economic and environmental pressures, alongside the increasing rate of technological change, these solutions will allow forward-thinking retailers to choose Wincanton. Integrating these solutions shines a light on Wincanton as a partner that not only understands but facilitates their client’s evolution to align with their consumer's needs and desires, and grabs market share for Wincanton and their clients. 𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐦𝐞𝐚𝐧 𝐭𝐨 𝐲𝐨𝐮 𝐢𝐧 𝐭𝐡𝐫𝐞𝐞 𝐰𝐨𝐫𝐝𝐬?  Ingenuity meets timing. 𝐈𝐟 𝐲𝐨𝐮 𝐟𝐚𝐬𝐭 𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐰𝐨 𝐲𝐞𝐚𝐫𝐬 𝐟𝐫𝐨𝐦 𝐧𝐨𝐰, 𝐰𝐡𝐞𝐫𝐞 𝐝𝐨 𝐲𝐨𝐮 𝐬𝐞𝐞 𝐲𝐨𝐮𝐫 𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧?  In 2 years, our product will be the new industry standard and will provide the behavioural data that will cause ripple effects back up through the supply chain as we learn and understand at scale about usage and the power of community when it comes to how people interact with retailers, products & product life cycles. Those who act now will be the big winners. #Innovations #Accelerators #Startups

We’ve always found it amazing that eBay has been hiding in plain sight. They facilitate sales of millions of products from big retailers, benefitting from brands strong identity and astronomical budgets, all while harvesting the insights the data offers around consumer behaviours, product lifecycles and more. The retailers are left with only the first sale of a product that might change hands 5+ times and potentially a ‘single use’ customer. IKEA has the capacity and resource to deliver this and many will look on enviously and will be weighing up how to win back their own secondary markets. There is great power in bringing together responsible procurement and greater understanding of consumer behaviours after the initial purchase. When the customer acquisition cost is high - you have to keep the customer retention cost down. Buy-back and peer-to-peer are the most effective strategies to do just that.

40% is way too high but it reflects what we see. Some useful messages here to help bring that figure down!

Luke's never been a wallflower, but here he is in front of a wallflower. Great day at Wincanton Chippenham and huge thanks to our Focus Group participants! We got some exceptional feedback - 55% of the groups we engaged with placed Returnal ahead of global heavyweights eBay and Facebook Marketplace as their favoured method to recover value from products they no longer use! 85% would recommend Returnal to a friend. With an average voucher of £20, participants indicated an average spend of £48.89 on their next visit to participating retailers. An overwhelming response to a solution that can transform customer perception and increase revenue whilst accelerating your brands journey towards Net Zero. We're flying, and this is just the start! Big thanks to Mel Gunes for quote of the day... "I need this now!" You're not the only one Mel - there's a lot of brands who feel the same! Thanks also to Claire Charlton, Sharon Hall, & Tracey Clifford for organising and Kassie Biggemann for supporting, organising, and cakes!

Thanks Marco for sharing this - brilliant working with you guys to bring our vision to life!

And the finalists for W² Labs are: AssetFloow , Autofleet , ClearQuote , Graymatics , Powerhouse AI (YC W22) and Returnal. Following a brilliant Pitch Day last month where sixteen companies presented their business ideas, six have been chosen to join W² Labs where they will be invited to trial their solution in a live customer environment; while receiving mentorship from Wincanton’s senior leadership team and experts. Congratulations to all the finalists! Learn more about the programme here: https://ow.ly/87HI50RB7JZ #Innovations | #Accelerators | #Startups

Mic check 1 - 2 Full video drops Friday. Thanks for having us PVS Media and Chris England

"It's not the man the knows the most that has the most to say" 🤫 my Grandma used to tell me. It always made me feel better as a quiet child so I quite liked it. Now I don't suffer from being shy, but we haven't been too noisy here recently and it felt an appropriate way to suggest that's because we've been busy boys. A week of big wins here at Returnal We can't say much more than that right now but keep your eyes peeled as we will be sharing more details in the weeks to come and for now we wish you all a successful week in whatever it is you are doing. (as long as it's nice and not horrid). In other news we were described as "the worst dressed entrepreneurs" this week which we wilfully accepted - and we will showcase that in our next podcast coming back to air shortly. Plus we buy all our clothes from charity shops so we're immune from criticism. Tell us about your best charity bargain to keep us entertained and energised while we are beavering away here! 👘 🎩 👢 👜

Here it is, our long awaited children's story in full... Hit us up in the comments section if you want a printed copy with original illustrations! **** One man’s trash  is the next man’s treasure  But how does my rubbish Affect the weather?  If something breaks  Is it forever?  If we try our best  Can we fix it, together? Reece Hykell lives in an ordinary house  on an ordinary street  With brand new shoes  on his ordinary feet  He had a lot of toys And thought “ordinary’s sweet!”  But there’s someone extraordinary  He’d like you to meet It’s not his sister His mother, or his nan  It’s a little guy Who eats tin cans!  Tin cans you say? Whatever do you mean?  Well his names Bin Man and he likes to be green! He’s kind of shy And he lives in the kitchen  He’s quiet when it’s busy But if you’re careful and you listen  He talks to Reece shhhh! I said careful, listen  Cos this bin man Is a man on a mission Let me tell you about the day He and Reece first spoke  It sounds kinda funny But it ain’t no joke  It was the unlucky day That the hoover broke  And then the old air fryer Started to smoke!    Well they went in the bin  And that was that  Mum whizzed off to the shops As quick as a flash  ️Reece heard a groan A bang, and a crash  And then bin man shouted  “Hey, that’s not trash!” Well Reece didn’t know what to do It wasn’t like talking to me or you  Some more strange sounds And then “aaaaaachoooooo”  Bin man sneezed Reece replied “bless you!”  Then Bin man said “A hoover, Reece Hykell As good as new!” From that day on They were the best of friends  And Bin man taught Reece How to fix and mend  It turns out when something breaks It’s not the end  A simple needle and thread Can start a new trend Reece told his friends at school About his unlikely hero  They sewed patchwork capes So give them a cheer “Hey Yo!”  They’re not there yet But they’re closer than a year ago,  Reece Hykell & Bin Man The King & Prince of Net-Zero! **** Written by jake margiotta Illustrated by Luke Davies 🍃 We're Returnal  📢 comment or DM us if you want an illustrated copy of Bin Man! 🔔 follow us if you want to make an impact in your organisation ♻ repost if you want to inspire a friend 🍃 visit returnal.co.uk to see how we're helping you own your customers for longer