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🎯 Marketing 🟡 Creative 📷 Cyclist |🎙Host of the Ride To Success Podcast | Creating brand stories | B2C & B2B Marketing Strategy
Cristóbal Pérez highlights the importance of creating a holistic customer experience that extends beyond product sales. This includes proactive maintenance services, transparent communication, and community engagement. By adopting a customer-centric approach, the cycling industry can foster loyalty and attract new users. Tune in to Cristóbal’s Masterclass on the key principles of business success in the cycling industry on the Ride To Success podcast with Pedro Couto Lopes. Chapters 00:00 - The Need for Adaptation and Innovation 00:57 - Bringing in Diverse Perspectives 06:07 - Innovate or die 10:56 - Creating a Holistic Experience for Customers 13:29 - The Role of Service in the Industry 17:03 VanMoof and the importance of service 23:09 - The Role of Digitalization in the Industry 28:00 - The Importance of Personalized Customer Experiences 30:16 - The Impact of Digital Giants on the Industry 32:19 - Optimizing Service in Bike Shops 37:55 - Adapting to New Customers and Expectations 44:24 - Defining Success in the Cycling Industry - Links to the podcast: Spotify: https://lnkd.in/eNgcEQm5 Apple Podcasts: https://lnkd.in/eP9qmTPc YouTube: https://lnkd.in/efbeFJkb - Thanks for listening