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The #b2babmconference in 2024 was the biggest ever, and it's no surprise. We know it's a proven way to increase pipeline and revenue and expand lifetime value for strategic accounts. However, in the context of this year, where European growth is flat, Boards are rightly challenging their teams with operational and budget efficiency. This is why how to scale efficiently is top of mind right now for #accountbasedmarketing managers and teams...

We're big proponents of the power of AI but let's bust some of the common myths around AI in marketing! The automation narrative is oversimplified. Yes, AI can displace tasks. But whole jobs? That's unlikely. However, it will allow smaller marketing teams to be more efficient. Individual experts in their field who embrace AI and are supported by experts building custom agents to automate repeatable tasks can achieve so much more than a look-a-like team not using AI. Parts of a role will become automated, but this will free up time for more complex, strategic work. AI in ABM does not work out-of-the-box. There is a craft in developing automated AI capability that can replicate the quality and trust of human-delivered tasks. AI is less about coding. More about systems thinking - understanding workflows, dependencies, and edge cases. Think, does this AI solve a meaningful problem? Out of the 900 AI marketing tools we've tested, in our opinion, only 30 of them will add value real value. Most are too generic and have minimal context. For example, these non-crafted tools cannot discern the differences between two companies in the same solution category. Leading to near-identical outputs and contributing to the sea of sameness. 💡To find out which tools we recommend and to see crafted, contextual agents in action just drop a comment below with the word Agent 👇 #ailearning #mythbusting #b2bmarketing

Meaningful personalisation will be critical to marketing and sales success in the year(s) ahead. Situational, contextual and quantitative messages will be necessary to cut through the average and downright awful AI. Data and account insights are the foundations that enable us to tailor value props, positioning and engagement hooks. But, when you scale beyond 1:1 ABM, human-built insights are costly and while AI tools add degrees of scale, the quality is still variable. However, with custom agents and sub-agents to generate account and stakeholder insights, and run account-specific value calculations and positioning you really can unlock personalised quality AND scale. 💡Get in touch to see these agents in action and see what this could mean for your ABM strategy in 2025 #abm #quality #buyerexperience

We've made it....the end of our first full week back to work! After closing the office over the holidays we had a chilly start back on Monday when the office heating stopped working🥶 Thankfully we've warmed up and re-gathered momentum throughout the week. Wherever you are we hope your New Year is off to a flying start 🙌 #abm #2025 #agencylife

Scale + Efficiency = Results This is the equation most marketers are chasing in 2025. And when it comes to ABM we have proven we can solve it. Check out our top tips 👇 Drop a DM to Orla Murphy or Helen Brown if you'd like to talk through specifics for your business. #abm #1tofew #specialists

Here’s what you need to know about Clay: it’s an AI-powered tool that makes data enrichment faster and smarter. In our opinion it's most helpful in augmenting missing customer data or creating campaign-ready data sets, Clay can save you hours⏳ Let's hear what Jake Bird has to say about it! #ClayAI #MarketingOps #DataEnrichment

Wise words James Roberts In this market fortune…and buyers…favour the brave! #abm #b2b #buyerexperience

AI in Marketing & Sales: 5 Predictions for 2025 🧠✨ The AI revolution in marketing and sales is speeding up, and 2025 is going to be huge. Curious about what’s coming? Here’s our thoughts: 🔮 AI Agents handling top-of-funnel tasks with efficiency and scale. 🤖 A surge in automated outreach—goodbye inbox sanity? 📈 The rise of AI 'buying agents' and the evolution of GAIO (Generative AI Optimisation). 💡 A renewed focus on trust, branding, and human relationships. 🏗️ SaaS AI isn’t the one-size-fits-all solution—we’ll see a rise in bespoke AI tools and specialised agencies. Jake Bird #ai #abm #aiinmarketing #2025trendpredictions

Effective scale is the objective for many ABM teams heading into 2025. We’ve long been advocating that a cluster-based 1:few strategy is the foundation to successfully scaling ABM. Going all in on a 1:1 account doesn’t give you a scalable blueprint to apply to other accounts. And 1:Many lacks the specificity needed for complex high value enterprise accounts. That’s why we start by building account cohorts, not by vertical but by common challenge, as you begin to convert individual accounts from the cohort the treatment of that account becomes more 1:1-like And as accounts move out to active sales pipeline, so too can you add more look-alike accounts into your active 1:few programme You can run multiple 1:few cohorts in parallel. And take your highest engaging messages and content out to a wider audience through your always-on 1:many activities Is 1:Few part of your plan for scale in 2025? #abm #scale #accountinsights

Curious about the powers of Claude? 🌟 Watch this video where Jake Bird explore its unique features! #AI #ABM #Claude