Seen Studios | B Corp Certified

Here’s a bit about us and a glimpse at all the exciting work we create with our brand partners here at Seen Studios We’ve got a fair few show-stopping projects tucked under our wing, but for now, here’s just a few of our favourites. If you are curious about our creative process, from our insight-led approach to our top-notch design skills, just drop us a message… we’d love to have a chat! Isil.kusoglu@seen-studios.com / Drop us a DM #creative #designagency

A little wrap up of our recent work with Slawn for Timberland's ICONIC campaign. Filmed in Slawn’s studio, we directed and produced a unique piece as he customised eight canvases from the ICONIC campaign in his signature bold, rebellious style. To bring it to life, we designed, produced, and hosted the ‘ICONIC by Slawn and Jamie Morgan’ exhibition during London Fashion Week. Spanning three floors in Soho, it showcased Jamie Morgan’s photography, Slawn’s expressive art, behind-the-scenes images, and the full campaign video. The private launch was a vibrant celebration of art and culture. Guests tagged perspex screens in Slawn’s style, with music from Onyedi and Dear Nasiir, alongside drinks from Las Olas, Great Beyond Brewing Company, and Karma Drinks. From concept to execution, this was more than an exhibition—it was a tribute to Timberland’s iconic yellow boot, blending art, culture, and innovation in a truly Slawn way.

As part of Timberland’s ICONIC campaign, we partnered with multidisciplinary artist Slawn to celebrate the brand’s iconic yellow boot. From initial content creation through to the exclusive gallery showcase, this collaboration saw us celebrate the iconic boot in true London style—and, even more so, in true Slawn style. Filmed in Slawn’s studio, we directed and produced a unique content piece as he customised eight canvases from the ICONIC campaign in his signature style, defined by rebellious energy, bold colours, and abstract figures. A pre-tease edit was shared on Timberland’s social channels, offering a glimpse of the dynamic collaboration and building anticipation for the event. Bringing it all to life, we designed, produced, installed, and hosted the ‘ICONIC by Slawn and Jamie Morgan’ exhibition during London Fashion Week. Spanning three floors in Soho, the exhibition showcased Jamie Morgan’s striking photography alongside Slawn’s raw, distinctive, and expressive artistry, as well as behind-the-scenes images and the full campaign video. The private launch was a vibrant celebration of art, culture, and community. Guests tagged perspex screens in true Slawn style, engaging with his creative process first-hand. Music by Onyedi and Dear Nasiir kept the celebrations alive as guests sipped rum from Las Olas, beer from Great Beyond Brewing Company, and soft drinks from Karma Drinks. Well done to the team on this amazing project! From concept to execution, this was more than an exhibition—it was a tribute to Timberland’s iconic yellow boot, blending art, culture, and innovation in a uniquely Slawn way.

Last night, a few members of the team attended the UK Agency Awards, and... we won: Creative/Design Agency of the Year 🥇 As an agency, we are extremely proud of this achievement and all the hard work that led to it – well done team on securing another amazing award! Thank you Don't Panic Events for a wonderful evening, and for the recognition and support! #UKAgencyAwards

We’re excited to announce that the Nike DN Car Boot has been shortlisted in the Experiential: Retail category at this year’s Drum Awards! This project marked a standout moment with our long-term brand partner Nike as we celebrated the launch of the Air Max DN and the annual Air Max Day. Transforming Hoxton Docks into a vibrant hub of creativity, community, and culture, our activation featured independent creative traders and immersive experiences. It was a true nod to local storytelling and innovation in experiential retail, and we’re incredibly proud of the team for bringing this vision to life.  Thank you to The Drum for recognising this amazing project; see you on awards night! Read more about our nomination and check out the full shortlist in the comments below!

Last Thursday was a busy one for us here at Seen Studios! While some of the team were at our LDF event with Astrid & Miyu, others attended the Creative Retail Awards and came away with three awards, including two golds. We’re excited to announce…
🏆 Timberland - This is Not A Boot, Fabric won Best ‘Leisure, Visitor or Exhibition Attraction’ 
🏆 Billionaire Boys Club, Selfridges took home Best ‘Store-in-store or Concession’ 
And, we received silver for Design Agency of the Year!    We want to take a moment to recognise and celebrate everyone in our amazing team—these awards highlight the hard work and dedication put into every project. Thank you, Creative Retail Awards for the support and recognition. We’re really proud of our awards and are excited to continue progressing as leaders in experience-led retail!

As part of London Design Festival and in collaboration with Astrid & Miyu, we hosted an event last night titled 'House of Astrid & Miyu: Future Retail Experiences' at their newly built flagship store. The evening featured an intimate fireside chat with our Director of Creative & Strategy, Moe Krimat, Astrid & Miyu's Founder, Connie Nam, and our Design Director, Joe Midgley. We shared the story behind HOAM, providing guests with insights into how our team transformed the concept into reality and designed a store that truly embodies the Astrid & Miyu brand. We also discussed the importance of thoughtful design and community-driven strategies in connecting brands with consumers. Guests were treated to drinks by The Artisan Drinks Co, and cake by Cakesmiths as they roamed around HOAM and experienced the services that make it unique, some leaving with new piercings, welded bracelets, and bespoke tattoos designed by Zoe Aguerreberry (@agueb_). Thank you to everyone who came and well done team for an amazing evening!

Working with our long-term partner, Levi Strauss & Co., we were briefed to design and deliver a bespoke London ‘Haus of Strauss’ concept. A premium VIP showroom and activation space for VIP’s, stylists, tastemakers and key opinion leaders, showcasing Levi’s unique product drops and collabs. A space designed as a premium gifting showroom alongside a lounge vibe, offering an authentic, immersive, and elevated experience to the brand. As each Haus is tailored to reflect its city’s unique cultural landscape, we drew inspiration from Levi’s heritage through a contemporary lens with a London-centric layer, incorporating elements from the arts and music scenes central to the brand’s cultural identity. The result, an environment that masterfully blends texture, materiality, and bold artistic expression, embodying the essence of Levi’s brand. Materiality played a key role, with FabBRICK® crafting bespoke bricks from recycled Levi’s deadstock denim, and FORESSO tables, made from recycled timber terrazzo, featuring batwing detailing as a nod to Levi’s iconic logo. Blending craftsmanship with London’s vibrant arts scene, the space feels both immersive and homely. This was a great project with our long-standing partner, Levi’s, and we loved bringing London’s Haus of Strauss to life—creating a space that fosters creativity, inspiration, and conversation, all while immersing guests in the Levi’s brand. Images: Ben Sage

A brief wrap-up of our recent project with Nike and Zalando. In collaboration with EPISOD, Nike and Zalando brought AIR to the city with ‘Samedi Électrique’ this summer, capturing the spirit of winning energy. This day-to-night event gave Parisians and consumers the chance to experience AIR like never before.

Consumers today are looking for more personal, engaging experiences with brands. For Nike’s Air for Athletes campaign, we transformed Nike Town London into a dynamic space, offering an immersive and creative experience: The Air Studio. The Air Studio featured two key activations. The first was a dynamic panel discussion, where global designers, London creatives, and Nike enthusiasts came together to explore the innovation and design process behind the Blueprint pack. Secondly, we hosted an interactive workshop in collaboration with Parisian design agency Horah, Inc. Guests had the opportunity to design and customise their own thermoformed bags. The workshop began in a virtual space, where participants used VR to create their designs. They then moved to the ‘Choose Your Gear’ station to select materials and bring their virtual designs to life. By fusing digital and physical experiences, guests were able to explore Nike’s Air technology in a completely new way.