ShareYaarNow

Smarter Digital Marketing for Your Events with: ➡️ ShareYaarNow: The Smarter Event Discovery and Promotion Platform ✅ Freedom from complex algorithms that control your content visibility ✅ Without having to pay for ads ✅ Free event promotion Post your events for FREE on ShareYaarNow and they're listed in date order and disappear after they end. On ShareYaarNow, events that are ongoing, or soon to start, are higher up the feed. Share your events on ShareYaarNow: https://lnkd.in/d7vJnbiB #worksmarter #digitalmarketing #shareyaarnow #eventdiscovery #eventpromotion #eventmarketing #contentmarketing

Do You Want Easier Digital Marketing for Your Events? ✅ Freedom from complex algorithms that control your content visibility ✅ Without having to pay for ads ✅ Free event promotion Here's ➡️ ShareYaarNow: The Smarter Event Discovery and Promotion Platform Post your events for FREE on ShareYaarNow and they're listed in date order and disappear after they end. On ShareYaarNow, events that are ongoing, or soon to start, are higher up the feed. Share your events on ShareYaarNow: https://lnkd.in/d7vJnbiB #shareyaarnow #events #eventdiscovery #eventpromotion #digitalmarketing #eventmarketing #contentmarketing

Thinking of a Marketing Collaboration with Another Brand? Collaborating and partnering with others can be a great way to grow your brand, enhance your entrepreneurial journey and also get a learning experience that you probably wouldn’t get on your own! You may have noticed that a number of brands in similar industries are doing similar marketing collaborations. For example, a number of credit cards and other financial services companies are offering similar add-ons to entice customers to sign-up. E.g., membership to streaming platforms. Do these add-ons get people to sign up? Does this get customers? Does this add value to the customer or the brands? If a lot of brands are offering the same add-ons, does it lose value? As an event marketer, trying to build your event brand: -    do you partner with other brands to give add-ons to your audience? -    How do you choose which brands to partner with? There probably isn't any definitive answer that can be given about whether 2 brands should partner and collaborate or not. Whether you’re going to partner with and collaborate with another corporate brand or an individual influencer, there are some questions that you can think about beforehand, apart from the financial cost: -    What is your brand’s USP? -    What is it that your audience value about your brand? -    What add-ons (e.g., value added services) would your audience appreciate and get value from? -    What are other brands in your industry offering to their customers? Are the add-ons fairly similar? Can you offer something different? -    Do you have feedback from your audience about what add-ons they would like? -    What is the USP of the partner brand? -    Who are the audience of the partner brand and what geographical area do they cover? -    What social proof does the partner brand have? -    Does the partner brand add value to your audience? -    Will the potential partner brand grow your audience? -    What audience and, importantly, engagement does the partner brand have on their social media? -    Who else does the partner brand collaborate with (any social proof?) and does this compete with your brand? -    Will the partner brand give you feedback on your marketing and are they open to receiving feedback? This can be important as your audience may not always give feedback on what you’re doing well or not so well. You can probably think of some more questions. What do you look for before partnering with another brand? For more ideas, insights and strategies on event marketing, subscribe to our free newsletter - link in the comments. #eventmarketing #collaboration #brands #marketingstrategies #shareyaarnow

Event Planning: Getting in the Zone You’ve probably attended events where, for example, during a Q & A session, an attendee asks a question and other attendees then have follow-on questions. Then the discussion gets really interesting, the audience start leaning forward in their seats with more questions and comments – they’re engaged in your event. This is a great for the event and the organizers also. Your event is ‘in the zone’. Read more: link in the comments. #eventplanning #inthezone #events #eventmarketing #shareyaarnow

The Role of Event Professionals in the Marketing and Brand Ecosystem How do brands work with event professionals? Do you think brands work with event profs in the best way that they should? Or could? Event professionals play an incredibly important role in the marketing and brand ecosystem. Event (experiential) marketing is becoming an increasingly important part of overall marketing strategy. When brands use event marketing, they can: -    Engage their audiences in more meaningful ways -    Create communities -    Give their audiences new experiences -    Increase sales -    Create brand ambassadors -    Build their brands Further to my earlier article: ‘The CV of an Event Marketer’, when you look at job ads for event professionals, you see the following job titles: -    Head of Delivery -    Meeting Planner -    Activities Director -    Senior Producer -    Project Manager -    Event Coordinator -    Event Specialist -    Client Services -    New Business -    Event Manager And other titles. As an event professional, what’s your preferred job description? I think event professionals are given titles according to how they are perceived. Whether the job opening is: -    In-house for a corporation -    In a marketing agency -    In an event management company -    In a government organization Each of these organizations probably perceive the role of an event professional differently and hence the different job titles. If brands better understood the usefulness of event marketing to their brands, then they would probably perceive the role of event professionals differently and how best to work with them to grow their brands. Link to full article in the comments. #eventprofs #eventmarketing #brands #shareyaarnow

Marketing Destinations: Event Hubs Las Vegas is not just about gambling but has become a major event hub – for business, entertainment and sports events - it hosts one of the F1 races. And, with the Las Vegas Sphere, is at the forefront of immersive events and marketing. Attendees to events there, get the Vegas vibe. Las Vegas is one of the locations that is at the cutting edge of the event (experiential) industry and marketing. It has plenty of large and small event venues to cater to all types of events. Vegas is not just an event location/destination but is a marketing destination. It’s a destination where marketers can better promote their products and services. What are other cities that can hold their own against Las Vegas? Events are great for the economy. Events, especially major events, bring in travellers which boost the tourism and hospitality industries. Event destinations are valuable for any city’s economy. City authorities that understand this, can help event marketers by making their cities more attractive to them. As an event marketer, you may not have the budget for hosting events in Vegas. But there may be local areas in your city that have a good vibe for entertainment and business venues where you can consider hosting your events. Read my earlier article: ‘Brand Matters’. What could your city do to make it more attractive to event marketers? Read more: https://lnkd.in/ddR_zJVA #marketingdestinations #eventhubs #eventmarketing #events #venues #shareyaarnow #shareyaar

Imagine the Possibilities with: ✅ Free event promotion ✅ Free from complex algorithms that control your content visibility ✅ Without having to pay for ads ➡️ ShareYaarNow: The Smarter Event Discovery and Promotion Platform Post your events for FREE on ShareYaarNow and they're listed chronologically and disappear after they end. On ShareYaarNow, events that are ongoing, or soon to start, are higher up the feed. Better Digital Marketing for Your Events! #eventpromotion #shareyaarnow #eventdiscovery #events #digitalmarketing #contentmarketing

How are Your Events Getting Discovered? SEO (Search Engine Optimization) used to mean optimizing content for Google. But now other social media, ecommerce and AI platforms are gaining ground in the search race. Marketers now also optimize their content for platforms such as Amazon, YouTube, TikTok and others. This is because you search for and discover what you are looking for, including events, not just on Google but also on these other platforms also. You use these other platforms to discover. Whether you are intentionally searching for something or just browsing and discover something that interests you. Social media, search engines, ecommerce and AI platforms are not just digital places to post content and transact but also becoming discovery engines for events and other things. In digital marketing, we seem to be going from SEO to discovery optimization. How will your content get discovered by those you want? How will your audience discover your events? You should see where your (potential) audience searches or discovers your events and try to optimize your content for those platforms. Read more: https://lnkd.in/gYsmUUF3 #events #discovery #eventdiscovery #discoveryoptimization #eventmarketing #digitalmarketing #contentmarketing #shareyaarnow

Events are a great content generator. Content of all sorts: -       photos, -       videos, -       podcasts, -       newsletters, etc. Useful for: -       Content marketing -       Content re-purposing -       Social proof -       Brand building And, not just the content you create as the event host. But also, content from: -       Attendees -       Speakers -       Performers -       Sponsors, and even from your -       Vendors and suppliers Useful for engaging your audience before, during and after your events. And if your event is in a location that’s appealing – a destination event, then you get even more content creation. How many social media posts have you seen that go along the following lines: ‘I just attended ______ event. This is me at_________’. Your overall marketing strategy should align your event marketing and content marketing. Your event and content marketing go hand in hand. .... Read more: https://lnkd.in/d8_SPECy #events #eventmarketing #contentcreator #contentmarketing #shareyaarnow

When you start out event marketing, you may think you know what your strengths are, what niche you want to market to and what audience you want to reach. But as you host events, the audience that gravitates towards you and what appeals to them about your events, may not be what you thought when you started out. The more events you host, the more you'll start to discover what your strengths are and who your audience is. #eventmarketing #events #shareyaarnow