SINE Digital

🚀 We’re beyond excited to kick off our partnership with King's College London this year! Our team threw down the gauntlet, presenting a unique challenge to the MSc Digital Marketing students. This dynamic project spans four key modules: Digital Marketing Strategy, Communications, Consumer Behaviour, and Research. Now, it’s up to the students, stepping into their role as consultants, to tackle this exciting brief head-on. And trust us, we didn’t go easy on them! This is their chance to push boundaries, think outside the box, and flex those creative and strategic muscles. We can’t wait to see the magic they’ll deliver! Best of luck to the students - get creative, have fun, and show us what you’re made of! 🎉 Matteo Montecchi King's Business School

Over the last quarter, we’ve had the pleasure of welcoming some fantastic new talent to the SINE team. It’s great to have you all on board! 💫

We would like to thank Gwen for her hard work and dedication throughout her Finance Internship over the last 7 weeks! Gwen truly went above and beyond, bringing a fresh perspective and enthusiasm to every project! 🙌 Gwen Yap we have loved having you and will miss your wonderful energy in the office! Wishing you all the best and can't wait to see where your career takes you next! 🚀

International Day of Charity is this month. We could share pictures from our volunteer days. We could post statistics about at-risk groups. We could focus on the day and its history. But we're not going to. Don't get us wrong, all these are great and have their place. But we think talk and no action from businesses can fall flat, be frustrating, or feel performative. Instead, we're going to highlight Soup Kitchen London. They're located in the heart of our area and we know first hand the wonderful work they're doing. In the past year, they've served over 69,000 meals and opened a drop-in mental health clinic focused on a holistic approach to wellbeing. For our part, we've started a quarterly donation to the Soup Kitchen where we match every item donated by a SINE staff member. They bring in a jar of peanut butter? We donate a jar of peanut butter. Sounds great, right?! Want to know how you can help? Check out their Amazon Wish List or head to their website to discover all the ways to help (links below). It probably goes without saying but supporting charitable causes can help address social issues, provide essential resources to those in need, and foster a sense of community. Every small effort in supporting charitable organizations helps create a lovelier world. https://lnkd.in/duhAWyuC www.soupkitchenlondon.org

Why do we ask you to #WearItPink in October? We’re on a mission to make sure that by 2050, everyone diagnosed with breast cancer lives, and is supported to live well. By wearing it pink this October, you can help us get there. Every pound you raise could help: 🔬 Fund a life-changing research breakthrough. 📑 Give someone information they can rely on when they need it most. 📢 Drive forward vital campaigning, to make sure everyone living with breast cancer gets the best possible treatment and care. Read more about why it’s so important to #WearItPink this October: https://lnkd.in/evaHv_2t

Our resident cinephile and leader of SINE's Film Club, Max Miller, shared his movie insights and enthusiasm for National Cinema Day. (And yes, we can confirm the Daniel Day-Lewis tattoo is real.) "𝘈𝘴 𝘴𝘰𝘮𝘦𝘰𝘯𝘦 𝘸𝘪𝘵𝘩 𝘢 '𝘛𝘩𝘦𝘳𝘦 𝘞𝘪𝘭𝘭 𝘉𝘦 𝘉𝘭𝘰𝘰𝘥' 𝘵𝘢𝘵𝘵𝘰𝘰, 𝘪𝘵'𝘴 𝘱𝘳𝘦𝘵𝘵𝘺 𝘤𝘭𝘦𝘢𝘳 𝘐'𝘮 𝘪𝘯𝘴𝘶𝘧𝘧𝘦𝘳𝘢𝘣𝘭𝘦 𝘢𝘣𝘰𝘶𝘵 𝘧𝘪𝘭𝘮. 𝘞𝘩𝘢𝘵 𝘥𝘳𝘦𝘸 𝘮𝘦 𝘵𝘰𝘸𝘢𝘳𝘥𝘴 𝘢 𝘭𝘰𝘷𝘦 𝘰𝘧 𝘧𝘪𝘭𝘮 𝘸𝘩𝘦𝘯 𝘐 𝘸𝘢𝘴 𝘺𝘰𝘶𝘯𝘨𝘦𝘳 𝘸𝘢𝘴 𝘤𝘪𝘯𝘦𝘮𝘢𝘵𝘰𝘨𝘳𝘢𝘱𝘩𝘺 - 𝘛𝘩𝘦 𝘸𝘰𝘳𝘬 𝘰𝘧 𝘱𝘦𝘰𝘱𝘭𝘦 𝘭𝘪𝘬𝘦 𝘊𝘩𝘪𝘷𝘰, 𝘙𝘰𝘨𝘦𝘳 𝘋𝘦𝘢𝘬𝘪𝘯𝘴, 𝘢𝘯𝘥 𝘏𝘰𝘺𝘵𝘦 𝘝𝘢𝘯 𝘏𝘰𝘺𝘵𝘦𝘮𝘢 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘸𝘢𝘺 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘴𝘩𝘰𝘰𝘵 𝘵𝘩𝘦𝘪𝘳 𝘧𝘪𝘭𝘮𝘴 𝘪𝘴 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘴𝘩𝘰𝘶𝘭𝘥 𝘣𝘦 𝘴𝘦𝘦𝘯 𝘣𝘺 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦, 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦𝘪𝘳 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘪𝘵𝘺 𝘣𝘦𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘵𝘰 𝘥𝘪𝘷𝘦 𝘥𝘦𝘦𝘱𝘦𝘳 𝘪𝘯𝘵𝘰 𝘵𝘩𝘪𝘴 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺. 𝘍𝘪𝘭𝘮 𝘊𝘭𝘶𝘣 𝘱𝘪𝘤𝘬𝘴 𝘦𝘢𝘤𝘩 𝘧𝘪𝘭𝘮 𝘣𝘢𝘴𝘦𝘥 𝘰𝘯 𝘵𝘩𝘦𝘮𝘦𝘴 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘧𝘶𝘭𝘭 𝘨𝘳𝘰𝘶𝘱 𝘷𝘰𝘵𝘪𝘯𝘨 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘵𝘩𝘢𝘵 𝘸𝘦'𝘳𝘦 𝘸𝘢𝘵𝘤𝘩𝘪𝘯𝘨 𝘸𝘩𝘢𝘵 𝘸𝘦 𝘢𝘭𝘭 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘸𝘢𝘵𝘤𝘩, 𝘸𝘩𝘪𝘭𝘴𝘵 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘵𝘩𝘦 𝘰𝘱𝘵𝘪𝘰𝘯𝘴 𝘥𝘪𝘷𝘦𝘳𝘴𝘦. 𝘛𝘩𝘦𝘴𝘦 𝘩𝘢𝘷𝘦 𝘪𝘯𝘤𝘭𝘶𝘥𝘦𝘥 𝘮𝘶𝘴𝘪𝘤𝘢𝘭𝘴, 𝘴𝘱𝘰𝘳𝘵𝘴 𝘣𝘢𝘴𝘦𝘥 𝘧𝘪𝘭𝘮𝘴, 𝘢𝘯𝘥 𝘮𝘶𝘴𝘪𝘤𝘪𝘢𝘯𝘴 𝘵𝘶𝘳𝘯𝘦𝘥 𝘢𝘤𝘵𝘰𝘳𝘴. 𝘛𝘩𝘦 𝘮𝘢𝘪𝘯 𝘢𝘪𝘮 𝘰𝘧 𝘵𝘩𝘦 𝘚𝘐𝘕𝘌 𝘍𝘪𝘭𝘮 𝘊𝘭𝘶𝘣 𝘩𝘢𝘴 𝘣𝘦𝘦𝘯 𝘵𝘰 𝘣𝘳𝘪𝘯𝘨 𝘱𝘦𝘰𝘱𝘭𝘦 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳 𝘧𝘰𝘳 𝘵𝘩𝘦𝘪𝘳 𝘭𝘰𝘷𝘦 𝘰𝘧 𝘤𝘪𝘯𝘦𝘮𝘢 𝘵𝘰 𝘸𝘢𝘵𝘤𝘩 𝘧𝘪𝘭𝘮𝘴 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘦𝘯𝘫𝘰𝘺, 𝘰𝘯𝘦𝘴 𝘵𝘩𝘦𝘺'𝘷𝘦 𝘯𝘦𝘷𝘦𝘳 𝘴𝘦𝘦𝘯 𝘣𝘦𝘧𝘰𝘳𝘦, 𝘢𝘯𝘥 𝘫𝘶𝘴𝘵 𝘩𝘢𝘷𝘦 𝘢 𝘨𝘳𝘦𝘢𝘵 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳."

🐶 Happy National Dog Day! 🐶 It's estimated that only 10% of workplaces in both London and New York have dog friendly offices despite years worth of studies outlining the benefits pets can have on business. Today we're taking a "paws" to celebrate our favourite co-workers and give you a glimpse into their day to day SINE. From boosting morale to providing cuddles, office dogs are the unsung heroes who make every day a little brighter. Whether they're begging for treats while you're in the kitchen making coffee or sleeping in a position resembling a pretzel, they remind us of the simple joys in life. Need to convince your boss to open the office to four-legged friends? Here are just a few of the long-studied benefits:  ♨️  Stress Reduction Interacting with dogs has been shown to lower stress levels, helping employees feel more relaxed and improving overall workplace well-being. 📈 Increased Productivity Regular breaks to play with a pet can help employees recharge, leading to better focus and higher productivity throughout the day.  😊 Enhanced Team Morale Dogs create a more positive and friendly atmosphere, fostering camaraderie and boosting team spirit among employees.

Forget the subway… Have you ever wondered what it would be like to tour New York from above? We've been lucky enough to find out through our work with RiseNY. The goal was straightforward enough: to increase search demand during seasonally low periods. We tackled this by launching a multifaceted demand gen campaign across Google, to reach targeted audiences higher in the funnel as part of our wider digital strategy. Showcasing the breathtaking immersive experiences that RiseNY has to offer, the demand gen campaign was integrated across Google's most visual, entertainment-focused touchpoints including YouTube, YouTube Shorts and Discover. The outcome? RiseNY experienced a 28% boost in conversions and a 44% increase in revenue across Google Ads metrics. Check out our case study and get in touch to learn how tailored digital strategies can transform your marketing outcomes. #DigitalMarketing #GoogleCampaigns #DemandGen #DisruptiveDigitalMarketing #DigitalMarketingExperts

The Paris 2024 Olympics has been at the forefront of all discussions and we really enjoyed tuning in! With several clients in the sports industry, our team all have different go-to sports that we are passionate about, but our favourite thing about this year's Olympics wasn't necessarily what you'd expect... 2024 is the first time the Olympics has achieved almost full 50/50 gender equality among competing athletes. It's a huge milestone and one that we're really happy to see. Hosting 152 women’s events, 157 men’s events, and 20 mixed-gender events, Paris 2024 marks significant progress in the effort for equity in sports. Of course, there’s still a long road ahead for diversity and inclusion, but progress is progress. Gender parity will always remain on the SINE agenda - and although we still have a way to go ourselves, we believe in the importance of transparency on gender diversity within our organisation to hold us accountable for striving towards a more equal workforce: Executive & Board - 89% male, 11% female Senior Management - 25% male, 75% female Company-wide - 46% male, 54% female We're building a strong client base amongst sports brands, and it's a commitment for us that they align with our values to champion inclusivity. #GenderEqualOlympics #Paris2024 #DiversityInSports #IntersectionalityInSport

Shoutout to our wonderful Social Events Committee: Max Skibinski, Gloria I. & Alice Reynolds! ⭐ Thanks for organising such a fantastic lineup of events across the first half of 2024! The variety and attention to detail didn't go unnoticed, and it’s clear that a lot of effort went into making each one a success. Thanks for creating opportunities for us to connect and unwind. Looking forward to more great events in the future! 👇 Check out the reel below for a quick snapshot of the events!