SK

In today's digital world, customers crave more than just products and services – they expect personalised experiences tailored to their individual needs. AI is now a game-changer for businesses, enabling brands to create these unique experiences at scale. Whether it's improving product recommendations, enhancing customer support, or delivering hyper-personalised marketing campaigns, AI offers endless opportunities to connect with your audience in a more meaningful way. In this week's newsletter, we explore five creative ways AI can transform the customer journey and drive brand loyalty. #AI #CustomerExperience #Personalisation #DigitalTransformation #AIinMarketing #CustomerJourney #BusinessInnovation #MarketingTips

We have so far achieved 400% growth for this SEO client - this gives us a warm feeling! This was an interesting challenge as the client was already achieving strong organic traffic but needed further growth and improved relevance to drive revenue. We did a lot of work around fixing the site, ensuring the categorization and relevance was strong, improving and adding content, building a strong link profile and much more. If you need help with your SEO results, get in touch. https://lnkd.in/eUy6JGRZ #seo #seoagency #marketingagency #results #clientsuccess

5 tips for boosting your eCommerce success with Google Shopping campaigns! (We feel Number 5 is the most important!) Number 1 - Optimise your product feed: Enhance your product titles, descriptions, and images for clarity and accuracy. Number 2 - Leverage Performance Max (PMAX) campaigns: Use Google’s Performance Max campaigns to utilise machine learning for ad delivery. Number 3 - Set competitive bids: Implement CPC and ROAS strategies to balance your ad spend and returns effectively. Number 4 - Utilise merchant promotions: Highlight your special offers, discounts, and promotions through Merchant Promotions. Number 5 - Track and analyse performance: Regularly monitor your campaign metrics such as impressions, clicks, and conversions. At SK, we ensure maximum ROI on advertising spend through these techniques and many more! If you are looking to increase results, reduce spend and grow your eCommerce brand online, feel free to drop us a message to see how SK can help you grow. #SK #MarketingSupport #eCommerceMarketing #eCommerceGrowth

No more infinite scroll on Google? It's back to that "NEXT" button! In the last month Google has killed its infinite scroll feature on desktop search results, going back to the "Next" button that appears at the bottom of the page - this is a change back after only a year and a half. This will be a "more results" button on mobile. According to Google, this change is meant to serve search results faster, instead of automatically loading search results that users haven't explicitly requested. What does this mean for your website? Well, if you were on Page 2, you might see fewer clicks to your website vs the last 1.5 years. It becomes increasingly important to be page 1 again (not that this ever really changed). At SK, we deliver position 1 ranking for clients across the world so if you need SEO support, get in touch. To read the full article on the Google scroll update, click here: https://lnkd.in/d5hevPah #SK #SEO #GoogleUpdate #MarketingNews #SEOUpdate

Master the AI & human connection in Digital Marketing! AI is revolutionising marketing, but the big question is how to leverage its power whilst maintaining trust and human connection? Here are 3 simple reminders when using AI for your marketing: 1. Efficiency & Empathy: Automate tasks, but prioritise understanding your audience and speaking to them in a tone that feels natural and human. Don't over-automate! 2. Personalisation & Privacy: Use AI to deliver smarter personalisation but be careful not to compromise data security by sharing data with AI platforms without permission or mis-using your data points either overtly or behind the scenes. 3. Innovation & Ethics: Push the boundaries. Innovation is all about testing new opportunities but take the time to consider the implications and the feelings of your customers first. Read more about the use of AI in marketing on our website: sk.agency #SKAgency #ResponsibleAI #HumanCenteredMarketing #AIMarketing #GrowthPath

Explore the latest Marketing Strategies for Retail! Discover innovative approaches to engaging customers, optimising in-store experiences, and leveraging digital tools to drive foot traffic and sales. Dive into our Strategic Marketing Insights newsletter to stay ahead in the rapidly evolving retail landscape. #SK #RetailMarketing #CustomerEngagement #DigitalMarketing #WeeklyMarketingNewsletter

10 Powerful SaaS Marketing hacks for Q3 2024 Slide below to read more 👉👉 (PS. the last one is our favourite) We work with SaaS businesses across the world to deliver growth and leads. If you need support with your SaaS marketing as we move into Q3 2024, get in touch today. sk.agency Source HubSpot #SK #SaaSMarketing #GrowthHacking

3 Step accessibility strategy for websites 🚀 Step 1. Have inclusive design principles to ensure your website is accessible to a broader demographic. For example, colour contrasts, readable texts and audio / video transcripts. Step 2. Focus on enhanced user experience, including a frustration-free navigation bar. Our recommendation is to keep it clean, simple and focused. Step 3. Do the little things. For example, use Alt text (something which often gets ignored). If you are not using alt text for your images, those who use screen readers cannot understand your content fully. 1 in 6 people worldwide experience significant disability. (Source: World Health Organization). In a study of the home pages for the top 1,000,000 websites, over 51 million distinct accessibility errors were detected. This is an average of 51.4 errors per home page. (Source: WebAIM) Website accessibility is becoming more important than ever - Not only from an inclusivity perspective, but also digital marketing performance stance too. Accessible websites provide a better user experience, which can lead to higher engagement rates and longer time on site. These are both factors that search engines take into account when ranking websites. If you are looking for support to make your website more accessible, contact us to develop a comprehensive strategy that leverages digital marketing trends while prioritising inclusivity. #SK #AIMarketing #WebAccessibility #DigitalMarketing #InclusiveDesign #FutureofMarketing

Augmented Reality (AR): Taking Storytelling to the Next Level Read more in our latest Strategic Marketing Insights Newsletter. Remember - Staying ahead of the curve is crucial in a rapidly evolving digital landscape. #SK #AugmentedReality #WeeklyMarketingNewsletter

5 statistics that prove AI is here to stay!🤖 The marketing landscape is transforming rapidly with the integration of AI. But the biggest question of all - How are you keeping up? 🦾 The numbers talk for themselves. Check out the latest stats below - 88% of marketers use AI to personalise customer journeys, resulting in stronger relationships and a 20% increase in conversion rates. 90% of marketers leverage AI tools to automate repetitive tasks, freeing up valuable human resources for strategic planning and boosting productivity by 15%. 76% of marketers report that AI-driven insights have improved their data analysis, leading to more effective campaign optimisation. Over 70% of businesses use AI to provide real-time customer support, enhancing customer satisfaction and reducing response times by 40%. Businesses using AI in their marketing report a 30% increase in ROI, demonstrating the tangible benefits of AI integration. Are you ready to embrace the power of AI in your digital marketing? Contact SK to explore how AI can revolutionise your marketing strategy. Discover more here: sk.agency #SKAgency #AIMarketing #MarketingTransformation