Snowplow

📣 Huge news! We’re thrilled to be named as a Leader in the Analytics & Data Capture category of Snowflake's 2025 Modern Marketing Data Stack report! 🎉 Snowflake's latest report analyzes 9,800 customers and unveils 10 crucial tech categories shaping marketing data stacks in an era defined by AI, data gravity, and privacy. Snowplow has been recognized in this year's report thanks to our ability to help brands collect and analyze customer behavioral data in near real-time, providing rich insights and a scalable data foundation for AI-driven marketing use cases on Snowflake's AI Data Cloud. Click the link in the comments to download the full report. ⬇️ #SnowflakeMMDS #MarTech #AIMarketing #DataAnalytics #CustomerInsights

Introducing Snowplow JavaScript Tracker v4, which brings significant performance optimizations, API improvements, and new features that enable more flexible event tracking while maintaining optimal website performance. Learn more: https://lnkd.in/eHY98vaB In an era where website performance directly impacts both user experience and search rankings, we've reimagined our JavaScript tracker to meet modern demands. With this release, we're delivering not just faster tracking capabilities, but also more reliable data collection that aligns with contemporary web standards. Features and benefits of JavaScript Tracker v4 include: → 3x faster event tracking performance through optimized cookie handling and modern architecture → Enhanced reliability with Fetch API integration and keepalive support, ensuring data capture even during page transitions → Streamlined setup for common tracking needs like form submissions and link clicks, eliminating the need for manual refresh calls → Advanced event filtering capabilities for customized data collection #WebAnalytics #JavaScript #DigitalMarketing #WebPerformance #ProductAnalytics

Companies are awash with vast amounts of raw data. But how well does your organization turn this data into actionable insights? Many companies focus heavily on data collection instead of using it to build a customer-first business strategy. In our upcoming LinkedIn Live, Snowplow's Adrianna Shukla and Gain Relationship's Sophia Agustina and Margaret Safford will showcase how you can make better use of your data to build a true customer-first business strategy. Sign up here: https://lnkd.in/eAq9xnjA #DataDriven #CustomerStrategy #BusinessAnalytics #DataScience #MarketingAnalytics

Our webinar 'From Data to Dollars: Optimizing Marketing Strategies with Snowplow and Snowflake' is now available to watch on-demand. Join Snowflake's Jim Warner and Snowplow's Yali Sassoon and Adrianna Shukla as they discuss the importance of establishing a solid data foundation before embarking on any advanced marketing analytics or AI initiatives. Watch back the session here: https://lnkd.in/epAgJXTV #MarketingAnalytics #DataDriven #AttributionModeling #MarTech #CustomerJourney

Snowplow Named Leader in Snowflake’s Marketing Data Report https://lnkd.in/dyAYJb2B #AIDataCloud #Martechanalytics #martech360 #ModernMarketingDataStack #news #ProgrammaticSolutions #Snowflake #Snowplow

Since 2010, the digital analytics technology landscape has changed a lot. In the beginning, packaged, third-party analytics tools like Google Analytics and Adobe Analytics were the gold standard for web analytics. But now, new possibilities have emerged with the widespread adoption of cloud technologies, real-time processing, and advanced analytics. In our latest report, we uncover how the digital analytics landscape is evolving and provide guidance on how you can stay ahead of the curve. Download here: https://lnkd.in/eKsKMA-J #DigitalAnalytics #CloudTech #DataDriven #BusinessIntelligence #TechTrends

In case you missed it! Snowplow has been listed as a Leader in the Analytics & Data Capture category of the #SnowflakeMMDS report! But what does this mean exactly? In our latest blog, Snowplow's John Bourous shares more information about Snowflake's report and how Snowplow is helping organizations collect and operationalize rich behavioral data in the Snowflake AI Data Cloud. Read the full blog here: https://lnkd.in/ecBdv22c #DataAnalytics #AIMarketing #CustomerData

Mobile game developer Supercell has transformed the way it conducts player analytics across its websites, game interactions, and client-side activities, giving the company a complete view of player behavior across all touchpoints. Swipe below to read the customer story. ⬇️ Read the full case study here: https://lnkd.in/eW2h22EZ #GamingAnalytics #MobileGaming #DataDriven #UserExperience #TechInnovation

To celebrate our recent listing as a Leader in the #SnowflakeMMDS report, we're delighted to be hosting a webinar tomorrow alongside our friends at Snowflake Join Snowflake's James W. Warner and Snowplow's Yali Sassoon and Adrianna Shukla as they show you how to make use of real-time behavioral data to optimize your marketing strategies, improve campaign efficiency, and drive AI-powered decisions for better ROI. Don't miss it! Sign up below. ⬇️ https://lnkd.in/dR45-2ns #DataDrivenMarketing #MarketingOptimization #BehavioralData #MarketingROI #AIinMarketing

Organizations are struggling to process and analyze their growing volumes of behavioral data in a scalable, cost-effective manner. That's why we've introduced Apache Spark support for our dbt models, allowing you to process huge volumes of behavioral data while keeping costs under control. Swipe to find out and read more. ⬇️ https://lnkd.in/df-QvmAH #BigData #DataAnalytics #ApacheSpark #Snowplow #ScalableComputing