Snowplow

Introducing Snowplow's AI Agent Analytics Data Application, Powered by #SnowflakeCortex! This new cutting-edge application helps brands measure the impact of their Generative AI investments on the user journey and digital experience. By collecting usage analytics, performing sentiment analysis, and measuring the effectiveness of LLM-powered agents, brands can calculate ROI, identify optimizations, and gain insights on user behavior. We're excited to be one of the first to help you understand the customer impact of your Gen AI investments. And we're delighted to be doing it alongside our friends at Snowflake. Click the link in the comments to find out more! 👇 #DataCloudSummit #AI #Analytics #DataDriven #GenAI #LLM #AIDataCloud #SnowflakeSummit2024 

In recent years, the term 'zero party data' has grown in prominence. Why is this? And what exactly does it mean? In our latest blog post, we explore what zero party data is, why it's important, where you can find it, and how you can use it to drive business success. https://lnkd.in/eRNFNY4S #ZeroPartyData #DataPrivacy #CustomerData #DigitalMarketing #DataStrategy

Did you know, Google's Smart Bidding can use Snowplow's rich behavioral data to optimize ad spend and targeting? This powerful combination can help you to boost conversions and improve your return on ad spend. Want to find out how? Snowplow's Adrianna Shukla explores in our latest blog. Click the link in the comments to learn more. ⬇️

📆 RESCHEDULED: Our upcoming LinkedIn Live - Maximizing ROI with Data-Driven Marketing Attribution - will now take place on August 29 at 11:00 EST / 16:00 BST. Join us then to learn how you can accurately measure ROI across multiple marketing campaigns and channels with our Marketing Attribution & Optimization Data App. Save your spot via the link below. ⬇️ https://lnkd.in/eCYUezc2

CDI or CDP? With changing customer behaviors and identities, brands need to optimize their data strategies to remain future-proof. It’s key to understand the distinct roles and capabilities of these two solutions to determine what makes sense for your current and future strategy. Join experts from Snowplow and ActionIQ as they explore the dynamic between CDI, traditional packaged CDPs and the emergence of composable CDPs. You’ll hear: What distinguishes a CDI from a CDP and why it matters Key considerations for aligning your data strategy with business goals Real-world examples of how CDI and CDP solutions work together for maximum impact #Data #CustomerData #DataStrategy #DataDriven #CDI #CDP #CustomerExperience #DigitalTransformation #DataAnalytics #ComposableCDP #DataSolutions #FutureOfData #MarketingTechnology #MarTech #BusinessStrategy #CustomerInsights

A Fireside Chat On Unstructured Data Join us for an insightful live session where we'll explore how the future of AI-powered customer experiences hinges on the strategic integration of structured, first-party data with unstructured, zero-party data. Discover how these two data types work together to create hyper-personalized interactions that drive deeper customer engagement.

Maximizing ROI with Data-Driven Marketing Attribution Struggling to measure ROI across multiple campaigns and channels? Join our LinkedIn Live session to see how Snowplow's Marketing Attribution Data Application can help. This tool offers clear, customizable reports and visualizations from your own data warehouse or lake, giving you an accurate view of marketing performance.

We're delighted to announce that we are once again exhibiting and speaking at the UK's leading data, analytics & AI conference and exhibition! #BigDataLDN Join us on the 18th and 19th September at the Olympia, London, at booth Y734 where our team of specialists will be showcasing how our customer data infrastructure can fuel advanced AI use cases. Plus, Snowplow's ‎Jordan Peck will be speaking in the Data Engineering Theater on 18 September at 11:20 - 11:50 BST. And our co-founder Yali Sassoon will be speaking in the Fast Data Theater on 19 September at 14:40 - 15:10. More details to follow on their sessions. If you haven't already, make sure to register for the event using the link below (it's free!). See you there! https://lnkd.in/dx5TjRJw

A behavioral data product is a curated, well-documented dataset that provides a clear record of customer behavior. The data is organized, consistent, and easily accessible. With these datasets, you can boost team collaboration, improve data quality, and enhance governance. They're also key enablers for advanced analytics and Al, leading to better business performance. And with our new Data Product Studio, it's now easier than ever for our customers to create behavioral data products. To find out how Snowplow's Data Product Studio works, check out John Piekos' latest blog here: https://lnkd.in/e_2Z6-mZ #DataProducts #BehavioralData #DataAnalytics #BigData #AlandML

Don't forget! At 10 AM EST | 3PM BST today, Snowplow's Frederick Day will be taking to the virtual stage for our exclusive webinar: 'Creating High-Quality Data Products with Snowplow’s Data Product Studio' In the session, Freddie will show you how Snowplow's Data Product Studio turns raw data into actionable insights. He'll also explore the features of the Data Product Studio, including its advanced tools for enrichment, integration, and management. You'll come away from the session with a clearer idea of how to improve your data strategy and business outcomes. We hope to see you there! Click the link below to save your spot!⬇️ https://lnkd.in/d-_STJux #DataAnalytics #DataStrategy #Webinar #DataInsights #BusinessIntelligence