SoPost

🚨 HOT OFF THE PRESS! 🚨 We’ve teamed up with Aptar Beauty to reduce product sampling wastage and optimize the consumer experience. Our exciting partnership combines Aptar Beauty's expertise in sample design and production with SoPost's digital sampling technology and distribution logistics. Together, we're providing brands with an innovative, sustainable sampling solution that reduces waste, maximizes ROI and enhances consumer engagement. ⚡ The first brand to benefit from our partnership? Parisian luxury fragrance house Memo Paris, who leveraged our best-in-class digital sampling and logistical expertise with Aptar Beauty's Imagin sampling solution. Read all about our exciting new partnership: https://lnkd.in/eJxkKZ-v Thanks to Savéria Guelfucci and Hélène Tournesac for bringing this dream collaboration to life! #beautynews #retailnews #partnership #productsampling #digitalmarketing #digitalmarketingnews #beautytech

🙋Cultivating a loyal and engaged customer base for ARKIVE Headcare through community-driven sampling. We helped ARKIVE Headcare expand their customer base and collect online reviews by leveraging our exclusive sampling partnership with Marie Claire Beauty Drawer. Targeting qualified beauty enthusiasts resulted in higher engagement and review response rates while keeping costs in check. With 15 full-size products on offer, testers were offered a range of products to choose from. This personalized sampling experience enabled us to gather detailed feedback and pave the way for future sales.  The outcome? 👉 2,067 distributed samples  👉 1,323 new CRM contacts  👉 778 glowing reviews 👉 4.5/5 overall star rating Plus, SoPost's innovative AI-powered review summaries gave ARKIVE Headcare the detailed consumer insights needed to tailor their messaging and better connect with their target audience. ⚡ Find out how we did it: https://lnkd.in/dKkjkezF Thank you to our SoPosters and to Amelia Reynolds and Eleanor Shortland for your support on this campaign. We truly enjoyed working alongside you both. #productsampling #digitalmarketing #beautysampling #beautytech

4 reasons any brand should adopt digital sampling? We could share our elevator pitch, but our customers say it best 👇 We absolutely loved hearing about Pampers’ journey from traditional sampling to digital sampling success with SoPost. Such an inspiration to hear how Lara Akkad spearheaded the digital shift. 🎥  Watch the full interview here: https://lnkd.in/edJaatGP #SamplingUnwrapped #digitalsampling #onlinesampling

MARKENFELD PODCAST | BRAND STRATEGY IN TIMES OF DISRUPTION - 30 MIN ON POINT... WITH Magali Kirsch (Head of Partnerships & Director DACH at SoPost ) 🎤 Talking Hyper-Targeting & Product Sampling: Hyper-targeting is key nowadays in every facett of marketing or brand experience and with the influx of data brands have at their disposal, it is an insightful tool not only to increase customer engagement, but also to leverage business goals by minimizing divergence losses. Tell us more about the potential of product sampling and the magic behind your business model? 🎤 Talking Cultural Differences: Cultural differences play a huge role when it comes to hyper-targeting and especially within beauty and lifestyle, the target audience is very diverse. What are the main challenges brands face in addressing an increasing cultural fragmentation? 🎤 Talking Co-Creation & Customer Journeys: How do partnerships with brands such as @Douglas look like? Can you take us through an exemplary customer journey and where exactly product sampling comes into play and can provide value? 🎤 Talking Latest Trends in Beauty & Lifestyle: In regards to product sampling and beyond, from your POV what are the latest trends in beauty, cosmetics and lifestyle? How have consumer pattern changed over time? Nadine Hohlfeld, (Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD) Welcome to be inspired by my new MARKENFELD Podcast Series on BRAND STRATEGY IN TIMES OF DISRUPTION with bits & pieces, thoughts, ideas and insigths around the topics of brand, strategy, experience, design, technology, innovation & transformation - today with Magali Kirsch (Head of Partnerships & Director DACH at SoPost) GET THE SUBSCRIPTION NOW: https://lnkd.in/e7sQMmnZ. Nadine Hohlfeld, Founder, Managing Owner & Brand Consultant at MARKENFELD | NADINE HOHLFELD #markenfeldpodcast #onpointwithnadinehohlfeld #joyfulcreation #art #technology #consulting #innovation https://lnkd.in/esKY72RK

Maximize your product sampling ROI in 2025. 💰 Online competition is fiercer than ever. To get the most out of your sampling campaigns, you need to create something that truly cuts through the noise and resonates with your target audience. So, where do you start? Here’s our 11-step guide to creating a product sampling strategy that drives maximum ROI in 2025 and beyond. ⬇️ #digitalsampling #onlinesampling #productmarketing #digitalmarketing

A little bite goes a long way! 🍫 When Mondelēz International wanted to capture the attention of younger audiences for their Mikado Chocolate Biscuits, they didn’t go through traditional channels such as TV and print like the competition. Instead, they teamed up with SoPost for a smarter, digital-first product sampling approach that hit the bullseye – attracting their perfect audience and delivering incredible results at a fraction of the cost. 🎯 Let’s “crunch” some numbers… 🍫 +125% more leads than anticipated – at just 14% of Mikado’s media budget. 🍫 £0.13 average cost per lead – the lowest across ALL Mondelēz International campaigns in 2023. 🍫 94% of consumers would switch to Mikado as their go-to biscuit. 🍫 43% bought a pack within just two weeks of sampling. Efficient. Engaging. Unstoppable. 🙌 Find out how we did it: https://lnkd.in/eziia6d5 BIG thanks to Jessica Inzani, the Mondelēz International team, Publicis Media and Bella Noakes – we loved working with you all! #CPG #CPGmarketing #FMCG #FMCGmarketing #onlinesampling #digitalmarketing #productsampling

“The shift we’ve seen with SoPost is that we have a unified solution. We sample, we understand a mother’s experience and we communicate with her one-to-one. It’s super seamless.” Lara Akkad, Procter & Gamble. Earlier this year, we interviewed Lara about Pampers’ shift from traditional to digital sampling. There were SO many inspiring takeaways. Here are our top three👇 1️⃣ Going digital transformed Pampers' marketing. It facilitated direct, personalized and educational communication with parents post-trial for the first time EVER. 🤯 2️⃣ It fueled Pampers' core mission. Their digital journey empowered parents to trial, provide feedback and purchase diapers from home – aligning with Pampers' commitment to making parents’ lives easier. 🤍 3️⃣ It sparked change at Pampers. Following the successful pilot, Pampers is exploring how sampling sits at the forefront of all marketing activities, and Lara offers advice for brands looking to make a similar shift. 🎥 Watch the full interview: https://lnkd.in/edJaatGP #SamplingUnwrapped #digitalsampling #onlinesampling

As we plan for an even more exciting 2025 (updates coming soon 👀 ), let's take a moment to reflect on our first ever SoPost Sampling Summit earlier this year... The day was PACKED with invaluable insights from our incredible line-up of speakers: Angharad Elfyn Jones from Shiseido, Natalie Ellse from Mars, Amelia Reynolds from Matrix, Katie Potts from TikTok and Bella Noakes from Publicis Media. Here are our top seven highlights. 👇 1️⃣ Digital sampling allows your budget to stretch further 2️⃣ Embrace setbacks as opportunities 3️⃣ Successful teams are agile and innovative, no matter size or budget 4️⃣ The ripple effect of sampling is bigger than you think 5️⃣ Sampling data is your secret weapon for better positioning and messaging 6️⃣ Sustainability goes beyond the sampling campaign itself 7️⃣ Online and offline channels need to work in harmony Read the insights in full here: https://lnkd.in/eVZp5_um #SoPostSummit #digitalmarketing #marketingevents #beautyevents #fmcgevents #productsampling

✨🎁 Get One, Gift One sampling campaigns. 🎁✨ Want to boost brand awareness, advocacy and sales like never before this holiday season? 🎄  Meet SoPost’s Get One, Gift One sampling campaigns, where consumers can claim a sample and gift one to a friend – perfect for the season of giving. 🫶 Why you’ll love it: 🤩 Stand out during the busiest shopping period of the year. ❤️ Build instant trust with personal recommendations. 🗣️ Create a buzz and reach more high-value consumers. 📈 Boost conversions: a trusted source + high-value audience = consumers more likely to try, enjoy and purchase your product.  💰 Maximize media spend. Target once, convert twice (or more!) See it in action. ⬇️ Want to leverage Get One, Gift One this holiday season for maximum impact? Act now to give consumers time to enjoy your product before your holiday promotions. Message us or book a call with our sampling experts to find out more. 🌟 https://lnkd.in/euX9reXJ #wordofmouthmarketing #productsampling #digitalmarketing #GetOneGiftOne 

Making San Pellegrino’s rebrand a sparkling success with sampling. 🍊🍋✨ When San Pellegrino rebranded their iconic Italian Sparkling Drinks, they needed to quickly get their new cans into the hands of their target consumers, boost product reviews and collect new marketing opt-ins as part of the exciting launch. What better way to create buzz than through an engaging social sampling campaign? Here are some campaign highlights: ✨ 100% opted into marketing, creating a pool of new consumers to engage with future marketing ✨ 88% gave the drink a five-star review, providing invaluable brand advocacy and recommendations to help fuel future purchases ✨ 42% bought the drink within TWO WEEKS of sampling Plus, our new AI-powered review summaries saved San Pellegrino precious time, sifting through hundreds of reviews to provide them with instant insights into product feedback and sentiment. Want to know how we did it? https://lnkd.in/e8hC8t8t Huge thanks to Michela Tasso and the Nestlé dream team – we absolutely loved this collaboration! 🙌 #productsampling #onlinesampling #digitalmarketing #fmcg