SoPost

It’s been a hot minute since we talked about our reporting dashboards at SoPost! 📊 We're always busy adding new reporting features to give you powerful, real-time insights and make every sampling campaign more strategic. From monitoring overall performance to drilling down into audience feedback and tracking sample stock (hello, brand new Stock page), our dashboards give you everything you need to monitor and run smarter sampling campaigns. Want a refresher on everything you'll access? Swipe to see what’s inside 👉 #productsampling #onlinesampling #digitalmarketing #samplinginsights

🚨 You’re missing the bigger picture of product sampling ROI. 🚨 Sampling isn’t just about those immediate sales. It does so much more: ✅ Boosts brand awareness with high-intent shoppers ✅ Fills your marketing funnel with qualified leads  ✅ Generates reviews that consumers trust (and that sell) ✅ Unlocks insights to refine your messaging ✅ Creates loyal shoppers who keep coming back We call this the “ripple effect” of sampling, and it’s the long-term ROI brands can’t afford to overlook. 💰💰💰 Want actionable tips to drive the most ROI out of your next campaign? 👉 https://lnkd.in/e92_68gk #productsampling #onlinesampling #roi #digitalmarketing #digitalsampling

What advice would I give a budding entrepreneur? It’s a question I often struggle with – because entrepreneurship is pretty much all I’ve ever known.    Over the years, I’ve learned that success isn’t about a single “big break”. It’s about something much less glamorous: resilience and pragmatism. You’ll face resistance – whether from the market, investors, or even yourself. Pushing through that friction is what separates those who succeed from those who don’t. At the same time, big dreams need practical execution. Progress isn’t just about bold ideas; it’s about making smart, pragmatic decisions every day. If I had to sum it up: embrace resistance, stay pragmatic, keep moving forward, and most importantly, have fun along the way. What’s the best entrepreneurial advice you’ve ever received?

Every five years at SoPost, our employees earn a month-long sabbatical – just one of the many perks we offer! Here are SoPosters Alex and Carla making the most of theirs in Japan! 🇯🇵✨

“When Gen Z feels nothing, they do nothing.” 🫳 🎤 Did you catch our latest episode of #SamplingUnwrapped? We learned all about how to win over Gen Z with our very own Toby Evans and UNiDAYS’ Jessica Rose Hewitt. Here’s a sneak peek of the insights they shared: ✅ What Gen Z really values (and buys) ✅ What it takes to transform them into loyal brand advocates ✅ Exclusive data on their spending habits and favorite brands ✅ How they’re reshaping the purchase journey 🎥 Watch the full episode on-demand now: https://lnkd.in/enudmv5h #SamplingUnwrapped #GenZ #GenZmarketing #influencermarketing #SampleSociety

Did you know one review can influence thousands of buyers? 🤩🤩🤩 61% of buyers check reviews on 2-3 sites before purchasing (BrightLocal 🇺🇦). That’s why posting your reviews across multiple sites creates what we call "the halo effect"– one opinion influencing hundreds, or even thousands, of other shoppers. And to make that as easy as possible for you, we partner with review leaders like Bazaarvoice and PowerReviews, a 1WorldSync Company to syndicate your reviews across networks of retailers. The result? Sample once, influence many times. 💅 Want to make your reviews work harder for you? Find out how: https://lnkd.in/e829su64 #reviewgeneration #digitalmarketing #productsampling #onlinesampling

Smart sampling with Douglas Marketing Solutions and Kiehl's Since 1851 👇

"What ROI will I see on my product sampling campaign?" 💰💰💰 It's a question we’re asked a lot. And it’s a fair one. Yes, product sampling drives immediate sales. But the true ROI? It’s so much bigger. Digital sampling builds trust, attracts high-intent shoppers and creates a cycle of loyalty that keeps buyers coming back. We call this the “ripple effect” of sampling. 🌊 And it’s how sampling drives sales for weeks, months, and even years. Want to know how it works? Swipe to find out. 👉 #productsampling #onlinesampling #roi #digitalmarketing #digitalsampling

“The majority of UNiDAYS’ Sample Society members wear fragrance daily, are willing to spend over £100 on it, and buy three to four fragrances a year. Gen Z are investing in premium products.” - Jessica Rose Hewitt. Want to really win over Gen Z this year? Our latest episode of #SamplingUnwrapped has all the secrets you need to capture today’s most influential shoppers. You’ll find out: 🧠 The Gen Z mindset. Who really are Gen Z and what do they actually value? ❤️ What it takes to transform them into loyal brand advocates 📊 Exclusive data on their spending habits and favorite brands 💸 How they’re reshaping the purchase journey 🎥 Watch the full episode: https://lnkd.in/enudmv5h #SamplingUnwrapped #GenZ #GenZmarketing #influencermarketing #SampleSociety

SoPost 🤝 Douglas Marketing Solutions