Sparks EMEA

As 2025 approaches, brand engagement is undergoing significant transformation, fueled by shifting generational expectations and the blending of B2B and B2C priorities. Check out how brands are transforming their engagement strategies to create memorable, meaningful, and measurable experiences. Backed by insights from our latest EventTrack Report, this new article explores how immersive events and interactive technology are shaping the future of brand engagement. Read the article and get the full EventTrack Report: https://bit.ly/4etQXR1 Event Marketer #EventTrack #PoweredBySparks #BrandEngagement #ExperientialMarketing #Experiential

At Sparks, we specialise in bringing innovation to life for some of the world’s leading Technology brands. We combine cutting-edge design with immersive experiences that create powerful impact moments that leave a lasting impression. From creating interactive elements that captivated Microsoft’s audience to designing Salesforce's seamless, open space that fostered genuine connections and, for Google, a dynamic tech-driven space that invited hands-on exploration and discovery, each stand brought these brands' unique identities to the forefront. Collaborating with visionary teams to make bold ideas a reality is always an honour. #EventMarketing #ExperientialDesign #TechEvents #MWC #CES #TechCrunch #Microsoft #Salesforce #Google #Meta #PoweredBySparks

With COP29 underway, the global spotlight is once again on climate action and the role every industry must play in creating a sustainable future. In his latest article for The Drum, Jason Megson, SVP International at Sparks and advisory board Chair at isla, shares how European event leaders can take actionable steps toward net-zero and understand the impact of upcoming regulations to designing smarter, more conscious events. https://lnkd.in/eTHXseiw #sustainability #COP29 #consciousexperiences #brandexperience

Sparks teamed up with T-Mobile to bring the future of wearable tech to life at T-Mobile's Las Vegas Flagship store! From walk-through frames to interactive try-on areas, we’ve designed an immersive experience that puts the spotlight on the next generation of wearable technology, featuring an eye-catching, larger-than-life Meta x Ray-Ban Smart Glasses display. #PoweredBySparks #TMobileExperience #RetailInnovation #BrandExperiences

Will Christmas 2024 be the ultimate ‘silly season’? 🎄 Sparks' CMO, Kristy Elisano, joins other industry experts in Creativebrief’s latest article, sharing insights on the evolving holiday landscape and what it means for brands. Read more to find out how businesses can navigate the holiday season with purpose and make a memorable impact: https://lnkd.in/gtCtEpt6 #MarketingTrends #Christmas2024 #BrandStrategy #PoweredBySparks

We're thrilled that Sparks has been shortlisted in the Experiential Entertainment category at The Drum Awards 2024. This recognition celebrates our work with Netflix FYSEE, where our team pushed the boundaries of creativity and experience design. We're especially excited to represent the global team at the awards ceremony this evening with some of our top European rising stars across creative, client service and production (looking at you Adrian Collins Gianna Buenaventura Maeve Smyth 😎 ). Check out our shortlisted work and learn more about the other incredible nominees in the link below. Stay tuned for the winners' announcement tonight - fingers crossed! #TheDrumAwards #ExperientialEntertainment #AwardNomination #PoweredBySparks

As more B2B brands realise that a dramatic change is required to their business to stay relevant - the role of research at the start of this journey becomes increasingly important. #b2b #rethinking #businesstransformation #events #experiential

Sparks has partnered with Event Marketer to deliver the most comprehensive annual research report in experiential marketing. EventTrack 2025 unveils crucial insights into the future of brand experiences and reveals significant shifts in Fortune 1000 marketing strategies. As companies increasingly prioritize meaningful audience connections through live experiences, this report provides essential guidance for navigating the evolving experiential marketing landscape. Read the article and access the report: https://bit.ly/3UF8nDq #EventTrack2025 #ExperientialMarketing #PoweredBySparks

The biggest risk to business isn’t change - it’s standing still. CMO's face an urgent need to adapt by harnessing real-time data to capture genuine customer interactions. With 92% of B2B buyers forming vendor shortlists before the formal process even begins, clinging to outdated methods could be detrimental. Customer-first strategies require more than data collection; they need a cultural shift across the organisation. Read more on how B2B brands can redefine success in market research in my recent article with @WARC here: https://bit.ly/3Yuin3k #B2B #MarketResearch #CustomerFirst 

“B2B Marketing is at a critical crossroads” Our Sparks SVP International, Jason Megson discusses in WARC how CMO’s must embrace a more innovative approach to adapt and thrive at these crossroads by taking the first step and understanding the modern buyer’s journey.  Read more here: https://bit.ly/3Yuin3k #B2B #CustomerCentric #PoweredbySparks