StrawberrySocial Ltd

Charity marketers, did you know we have a free resources page packed with online safety, mental health and wellbeing advice? ✅ For nearly a decade, the team at StrawberrySocial has been keeping online spaces safe and positive, and we're sharing our favourite tools with you 🧰 Explore our page to discover helpful resources - including our FREE Online Safety Checklist download - guides, training materials, apps and organisations to protect yourself, your brand and your online community. Head this way and check them out ➡️ https://lnkd.in/erGVxtXJ

Discover the secrets of social media success from the pros! 🙏 We've tapped into our community of social media experts from amazing organisations to get their latest and greatest social media tips and tricks. This week, we're excited to spotlight Laura Mason, Social Media Manager at Dementia UK, who shares her expertise in creating valuable social media content. 'My top social media tip is to always think about how your post adds value to the reader. Social media is a two-way street, you can’t use it only as a promotional tool. It’s a great way to build a community around your organisation. At Dementia UK, we find our social media followers engage best when we share something of benefit to the reader – this could be a personal story they can relate to, an educational tip or piece of advice, or asking them to answer a question or give their advice in the comments.’ Read more insights from experts like Laura: https://lnkd.in/ek3JGhBH P.S. What type of content receives the best engagement from your audience? Let us know! 👇

Keeping the internet experience enjoyable for countless people, cultures and points of view is tough work. Recent studies have revealed that moderation is a high-stress, high-stakes role – one which requires intense resilience and emotional strength. Our latest blog offers essential strategies to support your team's well-being and ensure a healthy work environment. Importantly: 👉 Prioritise mental health: Recognise the challenges of moderation and provide necessary support. 👉 Create a supportive culture: Foster a positive and understanding work environment. 👉 Provide essential resources: Offer 'Employee Assistance Programs' and regular breaks. Read the full story and learn how to protect your moderators! ➡️ https://lnkd.in/ePhDX5ct P.S. Want to learn how we support moderation teams? Get in touch! (Image Description: Yellow background with the text "ON THE BLOG" in bold, white letters, on a black rectangle, in top left corner. Below it, the text "7 ways to protect your social media moderators" is in bold, black letters, with the number 7 shown as a graphic. Image includes a cartoon woman in a superhero pose, ripping open her shirt to reveal the StrawberrySocial logo in the bottom right corner. The StrawberrySocial logo is in the bottom left corner)

Live streaming offers a fantastic way to engage your audience, but ensuring a safe and positive experience is crucial. That's where moderation experts can help!🎮 We loved working with SuperAwesome on their recent campaign with the LEGO Group to keep their live streams safe. ️ "Ultimately, young audiences want to feel safe online, so it's beneficial to both audience and brand to keep streams age-appropriate at all times. Having live human moderators watching the stream, particularly when the chat is active, helps to ensure this safety." 👉 You can find out more about 'How LEGO Fortnite Used Kid-Safe Live Streams To Bring Gaming Content to Life' on their blog: https://lnkd.in/eD-ieaD2 P.S. Ready to partner with a moderation expert? Let's chat about how we can enhance your live-streaming experience: https://lnkd.in/eMGq4Pzy

The results are in. Here are the top 5 most clicked articles from the last edition of our Social Media and Online Safety newsletter. September's issue of the SMOS is out tomorrow. Are you on the list? #socialmedia #trustandsafety #TikTok #Instagram #brand

Discover the secrets of social media success from the pros! 🙏 We've tapped into our community of social media experts from amazing organisations to get their latest and greatest social media tips and tricks. This week, we're excited to spotlight Gabriella Poznansky, Senior Digital Content and Communications Officer at the Directory of Social Change. Gabby shares the importance of carving out time to get creative: 'My tip to the charity comms folk out there is to schedule time in your calendar to be creative. Often as comms professionals, we’re constantly on the go and don’t have much time for thinking ahead. It’s a tough ol’ job, but if you can find one hour every week/month just to sit down and brainstorm, you’ll start to feel more excited about the content you’re producing.’ Read more insights from experts like Gabby: https://lnkd.in/ek3JGhBH P.S. What inspires you to get creative? Share your top tip 👇

Protect Your Moderation Team With Our Essential Tips! Moderation is a demanding role that requires resilience and emotional strength. In our latest blog, we discuss 7 ways to protect the well-being of your social media moderators and ensure a healthy work environment. Here's a sneak peek at 3 key takeaways: 1. Employ a dedicated HR representative who understands the unique challenges of moderation. 2. Schedule breaks to prevent burnout and reduce exposure to potentially harmful content. 3. Allow moderators to work on diverse projects, boosting job satisfaction. Read the full story for all 7 tips! ➡️ https://lnkd.in/ePhDX5ct P.S. Want to learn more about how we care for our moderators and support yours? Get in touch!

TikTok Moderation for Charities: Handling Negativity and Trolls ❌ TikTok offers immense potential for charities to connect with younger audiences. But ensuring online safety is crucial. We've worked together with Media Trust to bring you expert tips to help your charity thrive on TikTok! Learn how to: - Understand online challenges - Protect your community from trolls - Develop effective moderation strategies - Foster a positive and engaging environment ➡️ Read the blog and download your FREE "How to Handle Trolling on TikTok" Decision Tree Resource: https://lnkd.in/e29Cpw_X (screen reader friendly version available)

Discover the secrets of social media success from the pros! 🙏 We've tapped into our community of social media experts from amazing organisations to get their latest and greatest social media tips and tricks. This week's featured expert is Tereza Litsa, Social Media Marketing Specialist and LinkedIn Training Expert. Tereza reveals how empowering employees can boost your organisation's visibility: ‘As automation becomes part of our routine, personal interactions are more important than ever. Since personal profiles get better reach and engagement, it’s a great opportunity to expand your digital strategy to include your team’s profiles. This is not about forcing them to reshare a post, it’s about giving them the space to express their thoughts about the areas they are working on. Your company page won’t be replaced, but you can gain additional visibility. ‘Influencers’ are not always outside your organisation!’ Read more insights from experts like Tereza: https://lnkd.in/ek3JGhBH P.S. Tell us how you empower your employees to share your content on social media 👇

Safeguard Your Brand Reputation With These 5 Essential Steps 🪜 In today's fast-paced digital world, a strong brand reputation is crucial. Here's how to protect and enhance your brand's image: 1. Define Your Brand Persona: Clearly articulate your brand's values and identity. 2. Develop a Robust Crisis Management Plan: Be prepared for unexpected challenges. 3. Build Strategic Partnerships: Collaborate with influencers who align with your brand. 4. Navigate Awareness Days Strategically: Choose campaigns that genuinely resonate with your audience. 5. Cultivate a Loyal Community: Engage with your followers authentically. Ready to learn more? Dive deeper into these strategies and discover additional tips in our blog: https://lnkd.in/e6EvWMgb (Video description: Text boxes are written on a yellow background, decorated with clusters of dots and small speech bubble icons. Title reads, 5 ways to manage brand reputation on social media, with the list as follows: Define your brand persona, Implement plans and processes, Partner with influencers, Navigate awareness days, Cultivate a loyal community)