SURI

Last week was a big week as we launched our most requested toothbrush colour to date—Sunset Bloom. We celebrated the launch with some our wonderful community at the Institute of Contemporary Arts. There was a flower arranging workshop with blooms by FLOWERBX, live drawing by Daria, followed by drinks and a delicious dinner by BISTROTHEQUE. A huge thank you to the team at EMERGE for helping us put the event together and to the Project X team for all the support. Photos by Feruza at www.feruza.co.uk

Glamour x SURI: Best overall toothbrush! Gyve and I are delighted that SURI has claimed the top spot in a round-up of the best electric toothbrushes on the market. We have some very exciting news to announce in the coming weeks...watch this space! Thanks Sophie, Georgia, Denise, Lucy and Georgia! https://lnkd.in/e2y3_dCX

SURI was named Best Oral Care Brand at this year's Marie Claire Sustainability Awards. We set out to create a brush that embodies performance, design and sustainability. So to win this award for the second time in two years means a lot. Read more about the award here https://shorturl.at/pigGk

Our founders featured on the Shopify Masters podcast this week to discuss the launch of SURI. Read about it and listen to the full episode here—https://lnkd.in/em9mhcyH

Proud to share the new branded SURI displays in Boots UK stores! Special thanks to the incredible Ross Murphy who has led this from our side with the incredible support from the Boots UK team including Grace, Lauren, Heather and Marsha! If you see the displays in the wild, please share photos in return for surprise gifts! (Also see if you can spot SURI when we first launched a year ago in the 2nd photo 👀)

Even if only briefly…SURI became the #1 Best Seller of sonic toothbrushes in July on Amazon! It helped that we made page 1 of the deals during Prime Day. Huge thanks to the incredible determination, ambition and persistence of our team including but limited to Frederick, Ross, Kate, Alfie, Jemma and Hannah. Also huge thanks to everyone at Amazon who’ve helped us on the journey so far!

Huge news—we won Startup of the Year at The Grocer Gold Awards 2024! We were delighted to hear that we were nominated, but going on to win the award against stiff competition has blown us away. A big thank you to The Grocer for the award, and to our wonderful community who continue to champion SURI. Well done to our amazing team—we'll be celebrating this one for a while! #TheGrocerGoldAwards #StartUp #Award #SURI

This month SURI turned 2. Not long ago we were just two founders juggling family life with working from home and late night Zoom calls. We've since expanded SURI to a team of 18 wonderful people, and together we've built the fastest-growing electric toothbrush brand in the UK. If we had to pick out three highlights: —Our immersive Outernet event, where we brought to life the epic scale of billions of toothbrushes thrown away every year. —Growing strong retail partnerships with Boots UK, and Erewhon and goop in the US. —Hitting over 5500 5-star reviews on Trustpilot. Feedback really is a gift and we love our customers for it. What a journey so far, and yet this is just the beginning. We've got a hugely busy year ahead with exciting news in the pipeline. Thanks to everyone—the team, our suppliers, agencies, dental professionals, investors, and everyone who enjoys using our toothbrush every day. Here's to another epic 12 months.

SURI on BBC Radio 4!! Two years ago, Gyve Safavi and I shipped our first SURI products. Since then, it has been a wild ride, and we were grateful to be able to share our story this afternoon on Radio 4! Link to the show in the comments.