TDC PR

TDC is honoured to be joining the Design for Good alliance as PR & Communications partner. Launched in 2022 by ten founding alliance member organisations and driven by a passionate, urgent desire for change from the world’s most senior design leaders from brands such as General Mills, Nedbank, Nestlé, McKinsey, PepsiCo, and RCA, Design for Good (DfG) is a global not-for-profit alliance that aims to design direct and lasting impact for the United Nations' Sustainable Development Goals (SDGs). DfG’s ambition is to develop open-sourced products and services with the aim to improve millions of lives and ecosystems. DfG’s shared purpose is to bring together the world’s best designers, mobilise and train them to directly benefit the SDGs. Since DfG’s launch, 1300 world-class designers from 30 countries have focused their expertise on SDG 6 (clean water and sanitation), and more recently SDG 4 (improving quality education), working hand-in-hand with local charities to make real-world impact on the ground with individuals and communities. Estimated impact includes saving dozens of lives through toilet access, educating thousands on menstrual & hygiene health, and influencing hundreds of thousands through changed water consumption behaviour. TDC is delighted to be working as part of the Design for Good team to help communicate the ongoing extraordinary and impactful work taking place. It is the best example of the design community coming together to create actionable change that really matters and showcasing the power of design through global collaboration. #DfG #DesignForGood #TDCPR

High-alcohol beverages are making a comeback. 🥃 Fabio Molinaro, Partner at Robilant, dives into this trend in his latest piece for Global Drinks Intel, where he shares that “Consumers are increasingly seeking stronger drinks that offer more depth, flavor, and a sense of craftsmanship, making the premium high-alcohol segment ripe for innovation.” This growing thirst for premium, high-alcohol drinks signals a significant opportunity for brands to differentiate themselves by embracing craftsmanship and delivering richer, more complex experiences. It's no longer just about alcohol content—it's about depth, quality, and uniqueness. With this shift, what’s next for the premium spirits market? How can brands tap into these evolving consumer cravings? Find the full piece, and more of Fabio's insights here: https://lnkd.in/e2vW2tPR #BeverageTrends #PremiumSpirits #HighAlcoholDrinks #Robilant

A few days into SXSW 2025, and one thing is clear—AI isn’t the future, it’s the now. From robotaxis hitting the streets of Austin to "smarter-than-human" AI, this year’s discussions go beyond speculation—focusing on how artificial intelligence is shaping industries, societies, and even our emotional lives. 💡 AI and power concentration. As Big Tech races toward superintelligent AI, voices like Emilia Javorsky (Future of Life Institute (FLI)) are urging a pause to consider the risks—are we moving too fast to control what we’re creating? 🌍 From hype to real-world impact. Google's AlphaFold is transforming drug discovery, but with AI’s rise comes new challenges—like its environmental footprint and the need for diverse, global perspectives in its development. 🚗 Autonomous vehicles, activated. Uber and Waymo's new robotaxi service in Austin shows that AI innovation isn’t just theoretical—it’s on the road, raising questions about how technology reshapes public life. 🧠 Emotional AI—are we ready? As AI platforms become more human-like, experts like Suhair Khan are calling for cross-disciplinary collaboration to ensure technology enhances—not disrupts—human experiences. As these conversations unfold, one thing is certain: AI’s influence is accelerating, and the decisions we make today will shape how it defines tomorrow. What’s your take—are we ready for AI’s next chapter? #SXSW2025 #AI #FutureOfAI

As we look to celebrating International Women's Day 2025 tomorrow, it’s time to confront a reality: design still carries an inherent male bias. From smartphones that don’t fit smaller hands to office temperatures set for men’s metabolic rates, the world around us has been shaped with a narrow perspective. In Design Week, Jo Barnard, Founder & Creative Director of Morrama | Certified B Corp, challenges the industry to do better. Inclusive design isn’t just a nice-to-have, it’s a necessity. When women lead, design becomes more thoughtful, more accessible, and more innovative. https://buff.ly/N3kfnD2 #InternationalWomensDay #IWD2025 #DesignForAll #InclusiveDesign #WomenInDesign

TDC is heading to New York City with PENTAWARDS! ✈️🗽 We’re excited to be joining our client, Pentawards, in NYC next week for their next Pentawards Meets—and we’d love to see you there! 📍 Where: Vault49’s New York Studio, 180 Varick St. Suite 1018, New York, NY 10014 🕕 When: Thursday, 13th March 2025, from 6 PM This exclusive free-to-attend event will bring together the packaging design community for an evening of industry insights, creative inspiration, and great conversations. Expect engaging talks from experts including the likes of Vault49 and MAC Cosmetics, plus food & drink and informal networking. For more information and to get a sense of what to expect, visit https://buff.ly/NLyWwFg Spaces are limited and filling up fast—so RSVP now to secure your spot! We’re looking forward to connecting with you in the Big Apple. 🍏✨ #PentawardsMeets #PackagingDesign

A decade at Milan Design Week—bringing brands to life. Since our inception, Milan Design Week has been more than a date in the calendar—it’s a place where ideas come to life, connections are forged, and brands make their mark on a global stage. For over a decade, TDC has partnered with some of the most forward-thinking brands to shape how they show up at the world’s biggest design event—across installations, panels, partnerships, and immersive digital experiences. From Panasonic Design’s award-winning installations and thought leadership series to SketchUp’s intimate dinner with design icons at The Manzoni, we know that every detail matters. Whether it’s crafting the perfect launch moment (like BLOND’s first exhibition, casa blond) or delivering global reach through digital-first experiences with Lexus, we thrive at the intersection of creativity, strategy, and cultural relevance. Our approach? It’s hands-on, collaborative, and deeply rooted in our passion for design. We’ve curated VIP experiences, secured media coverage with the world’s leading titles, and built partnerships that extend far beyond Milan. Thinking of heading to Milan? Whether you're looking to bring bold ideas to life or gather insights from the ground, get in touch—let’s make the most of Milan Design Week together. #MDW2025 #MilanDesignWeek #CreativePartnerships

What makes a great corporate mascot? 💭 From the Michelin Man to the Jolly Green Giant, brand mascots have long been icons of consumer trust and loyalty—but do they still hold the same power today? In City AM, our client Conran Design Group—the creative force behind the Paris Olympic mascot—explores how brand mascots are evolving and what it takes to make them effective in modern branding. Read the full piece from Charlie S., Head of Brand Strategy: https://lnkd.in/egv39mKq

The future belongs to brands that set the agenda. 🗓️ We help brands spot and amplify the signals of change—emerging trends and cultural shifts shaping the future of business and design. In the first volume of our new series, we explore how brands (and our clients) like Lexus, Fedrigoni Group, and Panasonic are redefining what’s next in design, technology, and beyond. Read the full story on our blog—https://buff.ly/43cSTvw #BrandInnovation #SignalsofChange #ThoughtLeadership

Big ideas, bold conversations—with forpeople. We’re thrilled to be working with the team at forpeople, an independent creative studio renowned for shaping future human experiences. With studios in London and Amsterdam, forpeople has partnered with visionary companies worldwide to redefine industries through innovative design—and this March, they’re bringing their insights to SXSW Austin with two can’t-miss sessions: 👉 Humanizing Digital Experiences Through Adaptive Interfaces
Nathan Matthew (forpeople) joins Andrew Conrad (Logitech G) for a fireside chat on how tech brands are making digital experiences more personal, inclusive, and safe.
March 11, 10-11am - Find details here: https://buff.ly/41hbrbk 👉 Pitch Camp! How to Win New Clients at Your Creative Agency
forpeople CEO Nathan Weyer and Jennifer Kilian (McKinsey & Company) lead an interactive workshop, sharing lessons from their careers at McKinsey, frog design, and Philips Design.
March 11, 14:30-16:30pm - Find details here: https://buff.ly/4bgQmCt If you’re heading to Austin, add these to your agenda—you won’t want to miss them. SXSW Assets and design system created by the talented Guerilla Suit #SXSW #SXSW2025 #forpeople #DesignLeadership

The most successful brands don’t just respond to change—they anticipate it. In a world where sustainability, digital transformation, and evolving consumer expectations shape the future, the brands that stay relevant are the ones that lead the way. At TDC PR, we help brands identify and leverage the signals of change—emerging trends and cultural shifts that define the next wave of business and design. We’ve seen this firsthand in our work with leading brands. Lexus doesn’t just create cars; they shape the future of design. Over the years, we’ve partnered with Lexus on major design programs, including their presence at Milan Design Week and Miami Art & Design Week, amplifying their vision of craftsmanship, sustainability, and cutting-edge creativity. These platforms don’t just showcase Lexus’s design philosophy; they reinforce their position as a brand that understands and influences cultural and aesthetic shifts. Then there’s Fedrigoni Group, a brand that has long celebrated the beauty of print and materiality in an increasingly digital world. By embracing innovation while staying true to their heritage, Fedrigoni proves that tradition and modernity can coexist—something we’ve helped them communicate to global audiences. Brands like Panasonic and SketchUp are also redefining their industries—whether through smart technology or empowering a new generation of designers. The common thread? They don’t just sell products; they shape ideas, challenge conventions, and evolve with their audiences. Here are other brands making headlines for driving change: - Coach is making waves in sustainable fashion with Coachtopia, launching a collection that transforms leather waste into new, resale-friendly products—just as demand for circular fashion and waste reduction accelerates. - Jaguar is stepping into the electric era, not only rebranding with a new focus on electric vehicles but also positioning themselves as a luxury eco-conscious choice as high-end consumers embrace sustainability. - PUMA Group is tapping into the rise of digital activism, recently collaborating with young activists, through the Voices of a Re:Generation campaign, to amplify sustainability messages, aligning with Gen Z’s call for brands to support social and environmental causes. These shifts reflect a larger trend: the most successful brands aren’t just adapting—they’re setting the agenda. "Signals of Change" is our new content series exploring how industries—from branding and design to technology and sustainability—are evolving and how TDC PR is helping companies shape the future. So tell us, what signals of change are you seeing in the brand world? Let’s start the conversation. ⬇️ #SignalsOfChange #BrandInnovation #ThoughtLeadership