The Gut Stuff

We are thrilled to announce that Alana Macfarlane Kempner, Founder and CEO of The Gut Stuff, will be a headline speaker at Healthcare Catering Live! “𝗪𝗲 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝗴𝘂𝘁 𝗵𝗲𝗮𝗹𝘁𝗵 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗮 𝗿𝗶𝗴𝗵𝘁, 𝗻𝗼𝘁 𝗮 𝗽𝗿𝗶𝘃𝗶𝗹𝗲𝗴𝗲” Alana Macfarlane Kempner, along with her sister Lisa, started The Gut Stuff after discovering fascinating differences in their gut bacteria despite being identical twins. Their journey into gut health has highlighted its crucial role in everything from immunity to mental health. Join us to learn how The Gut Stuff empowers everyone with the knowledge and tools to achieve better gut health. Don’t miss out on this insightful session! 📅 Date: Tuesday 10th September 2024 📍 Location: The National Conference Centre, Birmingham 🔗 Register Now: https://lnkd.in/ezVE28tw 𝗨𝘀𝗲 𝗰𝗼𝗱𝗲 𝗛𝗖𝗟𝟯 𝗳𝗼𝗿 𝗳𝘂𝗻𝗱𝗲𝗱 𝗽𝗹𝗮𝗰𝗲𝘀. #HealthcareCateringLive #GutHealth #NutritionCare #CateringExcellence #TheGutStuff #AlanaMacfarlane #HealthcareInnovation #PatientCare #WellnessForAll

Thank you to eatbigfish for including The Gut Stuff in their prestigious "challenger brands" report alongside the world's biggest brands like McDonald's and Barbie (!) To be totally honest, I’m always apprehensive when launching big campaigns or projects with a humerous ‘poo focus’ ...I worry that people won’t understand the severity of how important gut health is when we lead with that messaging. But I think always remembering the REASON for the marketing is to EDUCATE, helps shape the ideas behind the 'shock factor' !! We know in order to get people’s attention we’re not competing with other gut health brands but pop stars, sports and whatever's in the news. As a small brand there's a huge reputation, resource and financial risk doing such bold (and big) marketing.. .so which campaigns for us have reached millions of eye balls?... 💩 our nationwide OOH ‘how do you poo’ campaign with JCDecaux UK combining humour, education and a clinical tool - the Bristol stool chart, garnered a huge amount of earned media in the press from the Guardian to Sky News.. 💩Know your sh*t Channel 4 series combining humour, entertainment and heart, over 7 million viewers and 140+ pieces of PR 💩we’ve even managed to do it with the food range (combining poo and food - double apprehension!) with our campaign at train stations - ‘amazing going in even better coming out...’ 😉 Oh...and how could I forget the farting billboard in Manchester Trafford's centre's food court! It’s a constant tussle but we didn't set out on our mission to be safe and reach a few we held each other accountable to be bold and reach many... plus the poo name excel is somewhere I like to swim around in when the days as a founder get tough! https://lnkd.in/eGRNh2-b Lisa Macfarlane

A membership at a cost that won’t make you sh*t yourself! Lisa Macfarlane and I haven't been shy in admitting we have built The Gut Stuff backwards... 🤔 Brand before business model 😱 Physical product before digital 🤑 In our mission to make all our offerings affordable and accessible we have had to do some savage number crunchin… BUT... One thing we do agree on that we did right was focusing on our amazing community and listening to exactly what they asked for and finally it's all in 'one universe' (microbes included!) Our Gut Stuff Membership launched on our birthday this week AND at a cost that won't make you 💩 yourself! Well done to Annabel Sparrow MSc ANutr and Kevin Schmidt for getting this out into the world so quickly...!

Wow. This was not sh*t tele…! ROYAL TELEVISION SOCIETY WINNER! 😱 Lisa Macfarlane Andy Charles Smith NBCUniversal Monkey Kingdom