The Marketing Practice

One week to go! We can't wait for this year's Global ABM Conference from B2B Marketing, will we see you there? 👋 Drop by stand #1 if so and chat to our team on the ground - Sonia Laverty, Jenny Leighton and Scarlet Sanigar 🎤 PLUS we have a great keynote session lined up, join Scarlet and Annelie Kniep at 10:25am to hear how a fresh approach to ABM helped Splunk redefine relationship-building, boost near-term revenue and enhance C-suite engagement. No ticket yet? Don't worry! You can get 20% off with our discount code: SPONSOR20 Let us know in the comments if you're going! #GlobalABMConference2024 #ABM #B2BABMConference

In this edition, find out how to outthink vs outspend your competition with a recording from Effectiveness Week, get the highlights from a recent LinkedIn workshop and dive into to the latest How to Grow a CMO podcast episode. 

Don't miss tomorrow's webinar on how to create a compelling business case for your 2025 marketing budgets and beyond - one not to be missed! Join Alastair Hussain, Tracy Henshaw and Peter Leighton and leave the session equipped to position your marketing plans as growth investments, rather than costs to be cut. The session will cover: 💡The importance of foundational work, including market research, buyer understanding and competitor analysis. 📈 What evidence is needed to advocate for investment in brand-building, along with insights on how eSOV models can guide media budgeting to align with market ambitions. 📅Ways to improve marketing efficiency for the coming year, whether it’s through AI or by outsmarting the competition. 🚀The tools needed to help marketers reshape their CFO’s thinking and drive better outcomes for their organization. Hope to see you there. #SPS24 Demand Gen Report https://okt.to/UQvREq

Are you in account-based misery or mastery? Like most account-based marketers, you’re probably somewhere in between. Our guide covers the latest trends and solutions to common challenges with practical insights and strategies to improve your account-based marketing. What's inside: ✔️Account-based misery or account-based mastery? ✔️Four trends shaping ABM in 2025 ✔️Common ABM challenges and how to solve them ✔️ Three frameworks to get you started https://okt.to/DkHBdT

What did marketing leaders have to give up to get their budgets signed off last year? What initiatives were they eager to pursue but couldn’t? Join Alastair Hussain, Tracy Henshaw and Peter Leighton next Tuesday to learn how to create a compelling business case for your 2025 marketing budgets and beyond. By the end of the session, you’ll be equipped to position your marketing plans as growth investments, rather than costs to be cut. The session will cover: 💡The importance of foundational work, including market research, buyer understanding and competitor analysis; 📈 What evidence is needed to advocate for investment in brand-building, along with insights on how eSOV models can guide media budgeting to align with market ambitions; 📅Ways to improve marketing efficiency for the coming year, whether it’s through AI or by outsmarting the competition; and 🚀The tools needed to help marketers reshape their CFO’s thinking and drive better outcomes for their organization. Hope to see you there. #SPS24 Demand Gen Report https://okt.to/kdU6Sp

Just two weeks to go until the Global ABM Conference from B2B Marketing! We have a great speaker session lined up: Launching ABM to the next level with a CXO toolkit. Our Scarlet Sanigar will be taking to the stage with Splunk's Annelie Kniep to showcase how we worked in partnership to develop a fresh approach to ABM which helped redefine relationship-building, boost near-term revenue and enhance C-suite engagement. The session will explore: 🤝 Joining up your approach to ABM across functions 🎯 Redefining nearer-term goals for ABM 🎨 Crafting a template for accessing the C-suite 🧰 Creating a toolkit to use across accounts 🤖 How AI can accelerate your ABM efforts Add to your agenda for the day if you’ll be there, we’re on at 10:25am! You can also get 20% off your tickets for the event using our discount code: SPONSOR20 We hope to see you there! #GlobalABMConference2024 #ABM #B2BABMConference

Missed #B2Believe last week? Catch up on the highlights from our social media manager, Jen Tinson. Highlights: 🚀 AI can enhance B2B strategies, but trust is still the foundation for success. 🤝 To reach the modern buyer group, understanding team dynamics is essential. 📈 Authentic influence drives not just attention but lasting trust and value. Read the full highlights: https://okt.to/AUc2Oo

Reflecting back on last week's B2B Summit, EMEA hosted by Forrester - thanks for having us! Always a highlight in our events calendar and we came away with so many great insights from some of the best in B2B. It was a packed three days of networking and hearing about some of the biggest challenges - or 'dragons' that B2B marketers are facing, but also the many opportunities that lie ahead. Read our wrap up of the event for some of our key takeaways: https://okt.to/vE2Wnz

Are you heading to B2B Marketing's Global ABM Conference in London next month? We're proud to be a keynote sponsor again this year! Our Scarlet Sanigar will be taking to the stage with Splunk's Annelie Kniep for our speaker session: Launching ABM to the next level with a CXO toolkit. 💡 Discover how we worked in partnership with Annelie and her team to develop a fresh approach to ABM which helped redefine relationship-building, boost near-term revenue and improve reputation. Catch the session at 10:25am and drop by stand #1 to chat to our team! 👋 Don't have your ticket yet? Book using our 20% discount code: SPONSOR20 https://okt.to/Y9OT2C We hope to see you there! #GlobalABMConference2024 #ABM #B2BABMConference

There's still time to register for tomorrow's webinar where David Hayes will be joined by our expert panel of Annie Headley, Carol-Lyn Jardine, and Steven Shapiro to discuss all things 'brand to demand', including: 💡 How the evolution of the tech buyer’s journey has impacted the balance between brand awareness and demand generation 💡 What ‘Brand Gen’ really means with practical examples of how organizations can effectively combine brand awareness with demand generation 💡 How marketing teams can measure the success and ROI of brand activity 🚀 Plus much more in our quick fire answers round! Book your place here: https://okt.to/AL8cvp #BrandtoDemand #DemandMarketers #BrandGen