The Social PR

It was an honour spending an evening with our client, The Edwardian, capturing the content for a night of luxury at the Patek Philippe and Boodles annual event✨

One of the many things I love about my job is connecting our talent with amazing brands. This isn’t just any brand, it’s Marks and Spencer 💫 This one in particular is a personal favourite of mine and a goal of mine to connect our talent with a well known & household brand name. Our talent Scott Thomas was invited down to their showroom and more recently invited to attend a VIP appointment with the Head of Menswear for their Big Autumn Energy 2024 collection 🍁 I love what M&S are doing whereby repositioning the brand, making moves onboarding an array of ambassadors over the years and more recently Mark Wright & Spencer Matthews (genius🌟), conducting more influencer activity & of course their brand new TV show on ITV M&S: Dress The Nation 🪡🧵 https://lnkd.in/edfNETkz #talentmanagement #brands #influencer #socialmedia #marksandspencer

I completely agree with this and love that brands are seeing the importance of experiential marketing- the stats don’t lie! - 98% of consumers create social content at experiential events - 65% of brands say that experiential marketing directly leads to sales - 89% of consumers feel more connected to a brand after attending an event - 90% of consumers would prefer to experience a product in real life As we now enter the busiest time of the year I’m really excited to see the projects we are working on at The Social PR come to life. Watch this space 📈

Team breakfast at The Ivy this morning, discussing exciting plans for the rest of the year🪐🚀 The Social PR

✨𝙋𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨 𝙩𝙝𝙖𝙩 𝙟𝙪𝙨𝙩 𝙢𝙖𝙠𝙚 𝙨𝙚𝙣𝙨𝙚✨ Influencer partnerships can provide many benefits for your business, including increased brand awareness, reaching a specific audience and most importantly, authenticity to your brand advertising by cultivating genuine relationships with their audience. 𝘈 𝘮𝘢𝘵𝘤𝘩(𝘢) 𝘮𝘢𝘥𝘦 𝘪𝘯 𝘩𝘦𝘢𝘷𝘦𝘯 partnership I have seen recently is Melissa’s Wardrobe x Blank Street🍵 When Melissa endorses a product, it without a doubt sells and she has her followers eating out the palm of her hand - me being one of them! It’s because we, as her audience, know that she is trustworthy and real. The branding surrounding the collaboration is perfect, with ‘Mel Made Me Do It’ encouraging the social sharing and creating hype around the new drink🤳🏽 Another more recent partnership I can get behind is Claudia Schiffer for Rhode. Bridging together one of Gen Z and millennials favorite brands with one of the 90s most iconic supermodels is genius! Connecting two different audience generations allows Rhode to appeal to women of more ages, rather than just the younger audience which they are currently dominating. I am super excited to see if there are more partnerships like this to come for the brand!🫧🚀 #influencerpartnerships #influencermarketing #marketingtechniques #advertising #marketing

Over the last three months, our team have been working with LTK’s Creator Success team, ensuring that talent get tailored, strategic business advice in order to maximise their revenue on the LTK platform. To do so, we have paired them with LTK Creator Success business partners to help them grown and earn - adding value to their consumers. Our team members recently went down to London to host dinner at The Spring Restaurant in Somerset House, with the purpose of inviting talent who have a huge potential on the LTK platform. Here is how it went… Harriet Stace Kate Saravanamuttu Olivia Roberts LTK

From URL to IRL ✨ This September, our client LOOKFANTASTIC launched their very first concept store in Altrincham, starting with an exclusive pre-opening event with their loyal influencers and press. Home to the worlds first Colorwow blow dry bar, a dermologica treatment house and a build your own beauty box, the store truly is living up to its iconic beauty. After 5 years of The Social PR working alongside LOOKFANTASTIC and seeing the store plans unfold behind the scenes, it was a huge honour to be a part of their special launch night. Here is some content I captured for their socials from the evening💫

Our client LOOKFANTASTIC.COM joined together with ColorWow for an iconic brand of the month collaboration. Known for showcasing his creative expertise on celebrities such as Kim Kardashain, Jenifer Lopez and Drew Barrymore, Chris brought his iconic touch to the event and led a tutorial masterclass on three of his signature looks. Here is how it went✂️

The process of Roxie Nafousi’s Manchester take-over and how we made her vision a reality✨ Roxie and her team came to us with the vision of hosting a ‘Higher Self’ dinner. We connected all the right dots to make this evening a great success. The results spoke for themselves, with huge social reach, and making national press twice. Moreover, Roxie’s book Manifest went back on to Amazon’s top ten best selling books for the first time in nine months. This is why we do what we do, creating bespoke experiences for your brand and community, all while driving results that show the importance of social marketing🚀 #experientialmarketing #socialmarketing #brandevents #community #collaborativemarketing

Recently, brands have reverted back to creating oversized visuals in their advertising campaigns. This poses the question, 𝘸𝘩𝘢𝘵 𝘪𝘴 𝘪𝘵 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘪𝘴 𝘧𝘰𝘳𝘮 𝘰𝘧 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘵𝘩𝘢𝘵 𝘸𝘰𝘳𝘬𝘴 𝘴𝘰 𝘸𝘦𝘭𝘭? For me, by strategically placing these larger than life objects in recognisable environments, it makes it impossible for the audience to ignore the campaigns message. Moreover, when these visuals are brought from online to IRL, they are social media goldmines that urge the audience to create organic content around them. For example, at the live show of ‘Manifest’ with The Social PR , Roxie Nafousi handed out oversized newspapers that she utilized in her campaign video earlier that week. Titled ‘One Million Copies Sold’, these included information about the book, astrology, and manifestation tips. While the information was relevant to the night, the real purpose of the newspaper was to generate content and spread the message of hitting one million. Members throughout the audience quickly snapped pictures with friends holding up the prop, and took videos to share on their personal profiles with it too. Ultimately, the newspaper acted like a magnet, drawing the audience into the experience and making them a part of the story. What are your thoughts on this line of marketing, and what other brands have you seen utilise the oversized props for creative visuals? #marketing #creativeadcampaign #marketingvisuals #creativedesign