The Shopper Group (TSG) has chosen Uruguay to establish its’ foundations in LATAM to promote their range of international trade opportunities. We shared our recent case studies for all Snacking and Beverage manufacturers ready to expand into global markets, in particular our strength to reach connected travellers across all major global transport hubs. We also gave advice for those seeking distribution in Uruguay, and the broader LATAM markets as members of the International Ceuta International Alliance. We demonstrated how we helped Grupo Arcor launch Bon-o-Bon in 10 European countries and how we have built Bauducco's presence in major airports across North America. A big thank-you to the Gramado Summit and Uruguay XXI teams for an excellent session! If you want help building your International presence, contact us! The Shopper Group (TSG) ha elegido Uruguay para establecer sus bases en LATAM y promover su gama de oportunidades de comercio internacional. Compartimos nuestros casos de estudio recientes para todos los fabricantes de Snacks y Bebidas que están listos para expandirse a mercados globales, en particular nuestra fortaleza para llegar a los viajeros conectados en los principales centros de transporte del mundo. También brindamos asesoramiento a aquellos que buscan distribución en Uruguay y en los mercados más amplios de LATAM, como miembros de International Ceuta International Alliance. Demostramos cómo ayudamos a Grupo Arcor a lanzar Bon-o-Bon en 10 países europeos y cómo hemos construido la presencia de Bauducco en los principales aeropuertos de Norteamérica. Un gran agradecimiento a los equipos de Gramado Summit y Uruguay XXI por una excelente sesión! Si deseas ayuda para construir tu presencia internacional, contáctanos! #UruguayTrade #InternationalOpportunities #GlobalMarkets #GramadoSummit
The Shopper Group (TSG)
Advertising Services
London, London 425 followers
Shopper | Retail | Martech
About us
Traditional media investment is shifting towards Shopper- driving requirements for solutions that enable evaluation. Retailers and CPGs are rapidly assembling their own eco-systems to optimise their learnings from First Party data. Shopper & Retail Marketing is a positive mix contributor, a truly accountable form of investment that genuinely derives higher ROI. We’re established and winning in this expanding space. Our machine-learning technology enables all Retailers & CPGs to plan and execute their trade plans with the confidence their ROI is being optimised via AI-informed marketing investment recommendations.
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Specialties
- Shopper Marketing, Marketing, Grocery, Retail, Brands, FMCG, and Retail Marketing
Locations
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Primary
Get directions
London, London W1W 7LT, GB
Employees at The Shopper Group (TSG)
Updates
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The Shopper Group (TSG) reposted this
With UK consumer spending on Halloween surpassing £1 billion in 2023, the spooky season has officially become the third-biggest retail event of the year - right behind Christmas and Easter. 👻🎉 Our point here? We can help you pre-plan and get ahead for 2025… At TheSHOPPER.agency, we help our clients create impactful shopper activation programs that leverage key events like Halloween to move shoppers down the path to purchase. Want to take your campaigns to the next level? Let’s chat! 💬🎯 #Halloween2023 #RetailMarketing #ShopperMarketing #TSG #TheSHOPPERAgency #SeasonalCampaigns #ConsumerTrends #MarketingStrategy #RetailInnovation #BrandActivation
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In our view, the winners are the retailers who give insights back to their suppliers for their in-store activations with as much rigour as their online data. The results that are being achieved through non-digital media are arguably even more powerful, and accountable. The trick is structuring your ability to generate these insights quickly and without friction, which is where we help our clients across the globe.
Building & Implementing New Business Models for Retail | Strategy at Vantage | ex-Walmart, Firework | Writer, Speaker, Retail Media Guy | #1 Dad (according to my mug)
With all of this talk of the next big wave of #RetailMedia being in-store advertising I ask, can shopper marketing by any other name smell as sweet? In this week’s retail media leapfrog post - strategies to help retailers navigate retail media by taking learnings from the past to build for the future - we delve into in-store advertising in a multi-part series on the practicality of in-store retail media (how we're actually going to make this work in retail media). The focus areas for our in-store journey are: 1️⃣ Better understanding the legacy of in-store media (this is important because it guides the next step) 2️⃣ Collapsing and operationalizing the ecosystem in a frictionless way 3️⃣ Efficiently operating in-store retail media 4️⃣ Innovation in-store Featuring thought starters from Andrew Lipsman, Kathryn Lundstrom, Eric Savitch, Teresa Aprile, and Jeffrey Bustos. This is a big topic and I can't wait to share more with you. But please comment, like, share, discuss and argue with me on it all!
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Great myth-busting, Digilant – but don’t forget how important the in-store element is as well for Retail Media; for most retailers, this remains where the most sales happen! Metrics, ROAS and insights are equally as powerful – and when you combine activations that span in-store, on-site and off-site – WOWZA!!
This week’s hot topic: Retail Media Advertising 🛒 From endemic to non-endemic ads, we’ve got the scoop on making your campaigns shine and clearing up any misconceptions when advertising on retail media networks. Check it out below ⬇️
The Inside Scoop on Retail Media Advertising
Digilant on LinkedIn
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We agree Rob Sheard– we have monitored Retail Media activations for many years, and the ones which achieve the best success are nearly always linked to a recent and prominent ATL presence away from retail, but driving shoppers towards purchase.
Retail media networks like Amazon Ads and Walmart Connect are redefining advertising with high ROAS, but it's often an illusion. Without top-of-the-funnel brand marketing, there's no foundation for those conversions. Nike's shift from storytelling to last-click optimization shows the risk of focusing only on short-term gains. We need balanced strategies that build brand awareness and drive lasting growth. My experience with Fat, Sick & Nearly Dead at Breville | Sage proved that meaningful cultural engagement can be the lottery ticket for growth that conversion campaigns will never deliver. #RetailMedia #Advertising #ROAS #BrandMarketing #DigitalMarketing
The Rise of Retail Media and Its Impact on Brand Building
Rob Sheard on LinkedIn
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Well said, Amir Rasekh – A pleasure to hear your wisdom, as always!
⌚ Time for a Reset: The Marketing Podcast, Insights from Global Brand Marketers, has dropped a new episode, which you won't want to miss! Paul Frampton-Calero moderates a brilliant panel at MAD//Fest 2024 with marketing leaders Ollie Shayer - Omni Media Director at Boots UK and Boots Media Group; tash whitmey - Group Director of Loyalty, Membership and CRM at Tesco, Amir Rasekh - Managing Director at Nectar360, and Ben O'Mahoney - AdTech & Data Partnerships Lead at Ocado Retail, diving into the cutting-edge of retail media. 🚀 💡 𝐋𝐢𝐬𝐭𝐞𝐧 𝐚𝐬 𝐭𝐡𝐞𝐲 𝐞𝐱𝐩𝐥𝐨𝐫𝐞: - The importance of aligning growth between retailers and CPG advertisers - The evolving retail media landscapes in the UK and US - Personalisation, customer-centricity, and how AI is shaping the future of retail media - The potential of self-serve ad tech platforms in delivering seamless customer experiences Check out the full episode for a glimpse into how AI and data-driven insights reshape retail media strategy! 𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐟𝐮𝐥𝐥 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐡𝐞𝐫𝐞: Apple Podcast: https://lnkd.in/geF-sU6i Spotify: https://lnkd.in/gRJR6dmx Youtube: https://lnkd.in/eKcXphs8 #timeforareset #CvE #marketing #marketing #marketingpodcast #marketingpodcaster #bestmarketingstrategies #bestmarketingpodcast #marketingleaders #marketingdatadriven #datadrivenmarketing #marketingstrategies
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We’re excited about tomorrow’s webinar from Retail Gazette! For years now, we've been committed to driving retail efficiencies and have seen their beneficial impacts first-hand. We’ll be interested to hear their perspective and thoughts, hope to see you all there!
Making money in #retail is getting harder. Costs are rising and consumers are changing. Businesses need to invest wisely in customer acquisition and marketing to stay profitable. Join Ben Smith, former Group Head of Ecommerce at Kingfisher, Marta Sułkiewicz, VP Global Research at Similarweb and Retail Gazette's Head of Content, Kieran Howells, as they discuss Why cost efficiency should be your new ultimate KPI. Register now: https://lnkd.in/eYrzGCVY
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The Shopper Group (TSG) reposted this
As part of our strong connection with the Argentinean Embassy and their new Ambassador, Mariana Plaza, we were proud sponsors, along with our client Arcor, of the Argentine Ambassadors Cup Polo match on Sunday. Argentina's favourite chocolate, Bon o Bon, were enjoyed by all the guests!
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What better time to try bon o bon! Happy World Chocolate Day. #worldchocolateday #whsmith #arcor
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The Shopper Group (TSG) reposted this
Exciting panel discussion alert! Join Pride365 for an engaging conversation on exploring why Pride isn’t just a feeling we celebrate once a year; it’s a daily commitment to honouring identity and supporting our community. Gain insights, network, and expand your knowledge on why Pride is not just an annual tick box event. Don’t miss out – join the online event on 7th May. #PanelDiscussion #Networking #ExpertInsights
Pride – not just for June. Join Pride365 CEO Jack Mizel, along with Pride365 Champions Jacqueline Gavin BEM and Adrian Hyyrylainen-Trett(they/them) as they take part in the Institute of Directors (IoD) online event on 7th May. A panel discussion, exploring why Pride is an everyday of the year commitment, not just an annual tick box event. Click the link for further details and to sign up. Promises to be an insightful meeting of minds! https://lnkd.in/eGa6aW2u
Pride – not just for June
iod.com