Thirst

Celebrating the successful launch of the new-to-world Pelinkovac brand we created with our client Stock Spirits Group, Pelinova. Launched in Croatia, the brand was introduced to the world at an event that was executed by the team in Croatia. Amazing to see brand activation creative brought to life so well by client and production teams.

We are on the lookout for a mid-weight designer to join our UK team. This is a position that is open to both remote and hybrid (Glasgow-based) Applications. You will play an integral role in the creative process and consistently deliver upon our Creative Philosophy. You mould rational thinking and exceptional design into world-class work. Must have 2-4 years of experience within a creative agency, with a focus in brand and packaging. Full job spec here >> https://lnkd.in/eJZSeq8M Please apply by sending a concise focused PDF portfolio and a note of why you would be great for the job to work@thirstcraft.com

New Article: An interview with Matt Burns, Thirst ECD and Co-founder with Forbes - How young consumers are changing the marketing of luxury beverage brands. Young consumers, particularly Millennials and Gen Z, are reshaping the marketing of luxury beverages. Moving from "conspicuous to conscientious" consumption, they value sustainability, authenticity, and exclusive experiences over traditional opulence. Brands must adapt by innovating in design, emphasizing eco-friendly practices, and creating meaningful experiences. While scarcity still drives desire, modern exclusivity is tied to knowledge and ethical values. This shift demands a fresh approach to luxury, blending creativity with purpose. Read the full article here >> https://lnkd.in/ebdARcT5

We’re thrilled to announce the well-deserved promotions of four incredible team members who have shown outstanding dedication, creativity, and leadership over the last year. 👏 Glen Thorpe has been promoted to Design Director! Glen’s vision, creativity and relationship-building have had a huge impact on client projects and pitches 👏 Rachel McMullan has been promoted to Account Director! Rachel’s strategic thinking and client-centric approach have been invaluable on some of our biggest client accounts 👏 Tessa Hill has been promoted to Senior Strategist! Tessa’s insights and innovative thinking have been instrumental in shaping our strategic output, and we’re excited about her continued influence on our strategy. 👏 Rachael Craig has been promoted to Senior Account Manager! Rachael’s dedication and exceptional client management have made her a trusted partner to our clients, and we’re thrilled to see her continue to excel. These promotions are a testament to the hard work, passion, and excellence that Glen, Rachel, Tessa, and Rachael bring to Thirst every day. They each also play a massive part in our culture every day and are shining examples of Thirst team members. Congratulations to each of them!

New Work: A New Dawn for Spitfire Lager - Shepherd Neame Ltd   Spitfire Lager, inspired by a British Icon, is taking flight with a bold new design that captures the spirit of contemporary Kent. Our roots run deep in the Garden of England, but our sights are set on the horizon. We've given a cheeky wink to our heritage whilst embracing vibrant contemporary energy. We've dusted off our wings and set course for a brighter future. Our new design balances crafted hoppy details with a warm use of colour, all whilst bringing premium cues to the visual identity. The result? A lager that's as refreshing as a summer’s day on the Kent coast, creating a bold difference that stands out at the bar. With eye-catching new point of sale branding across the pub estate and retail as well as seasonal experiential activations, we're shaking things up to celebrate the best of British wit and warmth across the Summer months. View the full case study here >> https://lnkd.in/eSWjpFMC

As part of our work developing the new masterbrand VBI for Brooklyn Brewery, we created the design intent for how the brand would show up at events and festivals worldwide. Brought to life by Mellakka Events it has been amazing to see the brand show up at European festivals with style and presence consistent with our vision for the masterbrand. Full case study here >> https://lnkd.in/eeAz9Ddm

New Thirst Shots - Unbridiling Bourbon for a New Era For centuries, #bourbon has been celebrated as the quintessential American spirit. And while its rich history has always driven relevance, we're beginning to see how an over-reliance on one-dimensional category stories can limit its potential. In the latest edition of Thirst Shots, we uncover 3 distinct opportunities for Bourbon brands to bring fresh perspectives to centuries-old customs, without losing credibility. hashtag - The near-universal use of Americana as a foundation for the bourbon category has blurred brand lines, creating a homogenous world of bourbon. In a category saturated with compelling stories and high-quality liquids, brands will need to reconsider their innovations, brand identities, and consumer interactions to achieve substantial differentiation. How might you disrupt bourbon's traditional tropes to differentiate your brand and captivate a new generation of consumers? - Given a fundamental shift in how consumers expect to be met, bourbon's traditional emphasis on process and provenance risks losing its allure. To stay relevant, bourbon brands must consider how they engage consumers in ways that transcend their products. How can we transition from storytellers to architects of the next generation of novel, memorable experiences? - The last decade has seen an exorbitant increase in more diverse American whiskey consumers, as well as a larger on-trade presence. With a changing demographic and more frequent consumer interactions, there is opportunity to explore new avenues for recruitment and consumption. How can we abandon outdated whiskey tropes and invite consumers to explore new bourbon occasions and serves? Visit our website to view the full piece >>> https://lnkd.in/egKrgtjs #bourbon #beverage #Thirst #brand

👀 The spirit of Croatia featured in Dieline. Check out our latest project with Stock Spirits Group, the creation of Pelinova. https://lnkd.in/e6UTrv34

🍻 Self-confessed Brooklyn Brewery fanatic Matt Burns shares some BTS thinking in FMCG CEO Magazine from our recent #masterbrand project to to globally unify the NYC brand icon... https://lnkd.in/e3mvyZrc

NEW WORK 🇭🇷 Tasked by Stock Spirits Group to create a new-to-world brand in the Croatian Pelinkovac category, dusting off the nation’s beloved bitters, to disrupt and create fresh relevance. The challenge was to attract a new generation of drinkers, open up the drinking occasion, and drive reappraisal of the category. Introducing Pelinova... Inspired by Croatia’s melting pot of influences, we created the brand platform ‘ignite unexpected connections’. This informed everything from the name to the liquid and entire VBI, with the ambition to create a world brimming with the bustling, sun-soaked terrace drinking culture of Croatia’s youth. Our name Pelinova is a play on the word novi meaning ‘new’ in Croatian and the liquid was given a hint of citrus to appeal to the palette of our target market. 🔗 Find out more about the project here: https://tr.ee/skAOTuC4MU #innovation #BrandStrategy #CreativePartner #Pelinova