Learn how to create a visual identity that’s purpose built to promote engagement and fandom, with Gen Z at the center. Tim Nudd's deep dive into Turner Duckworth's branding work for CosMc's is a great case study in this. Thanks to our clients at McDonald's, especially Sheila Hamilton and Ad Age for the feature. Shout out to the entire creative team, especially Chris G. and Tyler Brooks. #branding #branddesign #cosmcs
McDonald’s threw out its traditional design playbook in developing CosMc’s, its beverage-forward, space-themed spinoff restaurant for Gen Z. For this story, I spoke with Chris G. and Tyler Brooks at Turner Duckworth about unlearning the rules of big branding to create a CosMc’s identity that’s playful, interactive and shareable. Story here: https://lnkd.in/e5zZX7pH