ThisThat

Ep 5 is live!! ️⚓️🛥️☀️ Ahoy! Anchored with ThisThat in conversation with Charlotte Stavrou & Shakira Akinjobi This episode dives into the challenges creators face in a booming but crowded industry. With increasing competition, undeniable pay gaps, and diversity and inclusion often reduced to buzzwords, how can we secure a better future for the creator economy? Watch the full episode on YouTube & Spotify (links in comments) #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

"Be a child again... that's one thing you can always rely on" - James Dow when asked how he makes marketing enjoyable. Listen now (links in comments) to Natalie Silverstein, Chief Innovation Officer at Collectively & James Dow, Gen AI Creative Director at The Brandtech Group #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

Ep 4 is live!! ️⚓️🛥️☀️ Ahoy! Anchored with ThisThat in conversation with Natalie Silverstein from Collectively & James Dow from The Brandtech Group. In this episode, we explore how influencer marketing is pushing boundaries versus the rest of advertising, how to innovate through leveraging AI, and how to convince brands to adopt these strategies. Watch the full episode on YouTube & Spotify (links in comments). #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

"Our kitchen table at the moment is our office" Ever wondered how married co-heads balance work and personal life? Listen now (links in comments) to Hannah Monds & Devin Monds, Co-Heads of EMEA at Influential #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

ThisThat had its first culture day where the team sat down to co-create our culture and what that means 🧠 For us, culture is the engine that drives all future innovation, which is why it’s the most important thing we will ever design. #ThisThat #Team #DoBetter #CoCreate #BetterMeasurement #BetterAds

Ep 3 is live!! ️⚓️🛥️☀️ Ahoy! Anchored with ThisThat in conversation with Hannah Monds & Devin Monds Explore the intricacies of global business growth; specifically the cultural nuances between EMEA and US. Discover how these changemakers have adjusted to being at the top of the business, and as married co-heads, how they balance each other out. Watch the full episode on YouTube & Spotify (links in comments) #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

"With all the knowledge I've got, why don't I do it myself, but it's like when you're a chef you come home and make a sandwich" Listen now (links in comments) to Jo Burford, UK Head of Creators at TikTok & Luke Townsin, Global Head of Creative Product & Marketing at TikTok #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

Max Osborne sat down with Digital Voices at Cannes Lions International Festival of Creativity to talk about how you know your influencer marketing is working. Listen here (link in comments) to understand how ThisThat is making brand measurable and how Digital Voices is debunking the myths surrounding influencer marketing measurement so that it doesn’t have to be a minefield 🤯 #ThisThat #DoBetter #Makemarketingenjoyable #BetterMeasurement #BetterAds 

Ep 2 is live!! ️⚓️🛥️☀️ Ahoy! Anchored with ThisThat in conversation with Jo Burford & Luke Townsin TikTok has been a predominant driver in propelling the professionalisation of the creator economy, evidenced by the turnout of creators at this year's Cannes Lions compared to five years ago. But why? Get a glimpse into growing in and with the creator economy. Understand what made these early pioneers interested, what made them stay, why TikTok, and how they wrestled with the intrinsic takeover of AI. Watch the full episode on YouTube & Spotify (links in comments) #ThisThat #AnchoredwithThisThat #Podcast #BetterMeasurement #BetterAds

📢 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐦𝐚𝐭𝐢𝐜 𝐏𝐮𝐥𝐬𝐞 𝐍𝐞𝐰 𝐄𝐩𝐢𝐬𝐨𝐝𝐞 📢 Ep.34 | Joe Adsett | VP of Growth ThisThat Coming to you live and direct. The first Programmatic Pulse in-person episode did not disappoint. Joe shares his insights on the growing influencer landscape and much more! Chapters below 👇 🎙 Joe's Career Journey 🎙 Founding and Exiting an Agency during University 🎙 ThisThat and their Solutions 🎙 Role as the VP of Growth 🎙 What is Brand Lift? 🎙 Making Brand Lift more Accessible for SMBs 🎙 Ensuring Accuracy and Reliability of Brand Lift Studies 🎙 Biggest Challenges in Market Research 🎙 When did Influencer become a Main Channel 🎙 Influencer and Community-Led Advertising 🎙 Advice for Media Execs coming across Influencer Briefs 🎙 Career Advice #influencer #brandlift #adtech #podcast