Threefold

With 15+ years of experience building and operating 10+ Retail Media Networks, we know more than most retail media isn't new. It's just become more exciting. If there's one constant, it's that effective retail media benefits all: 1️⃣ Retailers 2️⃣ Brands 3️⃣ Shoppers Through creative thinking and precision planning, our experts typically double a retailer’s existing RMN within two years, driving iROAS for supplier brands. Whether through our robust consultation services, immersive white-label solution, or our proprietary SaaS Plan-Apps technology, our experts know how to put a retailer’s media network on a path for substantial and sustainable growth. No matter where you are on your journey, Threefold can help. Schedule a call with our team today to understand how. ✉️ hello@threefold.team #retailmedia #retailmedianetworks #commercemarketing

Looking forward to the Retail Media Days event by Dataxis in a couple of weeks in NYC! Join Ben Weisel of DICK'S Sporting Goods, Michael J. Krans of Macy's and I as we discuss "The Challenge of Reliable Attribution" in retail media moderated by Alicia Esposito of Retail TouchPoints. Judging by our panel prep, it will be a diverse discussion as RMNs continue to build their capabilities and organizations to best service their brands, while balancing the economics on the operations of running a media network. See you there! SMG Threefold

👻 🎃 Just two more days until I join IAB's Connected Commerce Online Summit on Halloween! Should I show up in costume? (Imagine explaining #incrementality as Ariana Grande in Wicked—tempting, right? 🧙♀️) If you’re ready to hear some no-nonsense insights on Incrementality and Advanced #Measurement for Retail Media and you haven't signed up yet, now's the time! I'm sharing the IAB’s official post here to make it easy. Join me, Instacart, and Pacvue at 2pm ET for a lively conversation where we’ll uncover the mysteries of retail media measurement. Register, tune in, and maybe help me decide—costume or no costume? 👻 Threefold | SMG #RetailMedia #commercemedia

"A rising tide floats all boats." 🌊⛵ Thank you to everyone who made RMS UK '24 unforgettable—especially those who traveled from around the world 🌍 As Fiona Blades puts it, retail media is an untapped powerhouse, and we’re just getting started. "We won’t be having a retail media summit in a few years; we’ll just be talking about media." — Samuel Knights All on-stage talks will soon be available on demand. For now, enjoy the highlights in the video, and see you next year! 🥂💛 Katie Streeter Hurle | Matt Richardson | Sean Crawford | Jessie Bove Dowd | Samuel Knights | Emma Dean | Chris Riegel | Jessica Myers | Bianca Hall | Jenny Holleran | Dean Harris | Lee LeFeuvre | Matthew Lee | Daniel Torres Dwyer | Cyndi Loza | Path to Purchase Institute Retail Media Summit UK | Retail Media Summit | Retail Media | Commerce Media | Connected Commerce

On Thursday, October 31st, join Michael Becker (Instacart), Lori (O'Neal) Johnshoy (LiveRamp), Nicolas Pirog (Roundel), Amber Roberts (Threefold), Alfred Wang (Pacvue), and #IAB's Jeffrey Bustos to: 🛒 Explore how #retailers, #brands, and #agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement 🛒 Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies 🛒 Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes 🛒 And more! Register now 📆 https://lnkd.in/eENvMaSC

Co-creation goes rural! 🚜 In September, we launched an exciting Co-creation campaign with Nescafé, bringing a hyper-local activation to 32 Co-op stores across Cumbria. The objective? To boost awareness of Nestlé’s Milk Plan, which champions regenerative farming and strengthens sustainability in their milk supply chain. 🌱🥛 The campaign featured standout elements such as: 🧑🌾 A full-aisle floor sticker at the Wigton store 🐄 Die-cut in-store media with QR codes linking to educational content ☕ Geo-targeted display advertising Interested in launching a Co-creation campaign or activating on a hyper-local level? Contact Co-op Media Network today! Leighton Steggles | Jamie Meek | Milo James | Marcin Jedrzejowski | Liv Hunt | Matthew Price | Faria Ali | Ellie Prendergast #CoopMediaNetwork #RetailMedia

💬 Client Director Tara Hekmat has a message for retailers: invest in in-store retail media or get left behind. "Retailers in North America that want to win must adapt, offer brands the opportunity to meet shoppers at their preferred point of purchase and respond to the growing consumer demand for integrated, engaging and personalized brand experiences within their store walls. Otherwise, retailers and their media networks risk becoming obsolete in the race to win," Tara writes for the Path to Purchase Institute. 🔗: https://lnkd.in/encbCmiy #retailmedia #commercemedia #retail #instore

Next week: Join Partnership Director Amber Roberts during the IAB Connected Commerce Summit: Retail Reimagined webinar on Data Collaboration & Incrementality! From the IAB: Explore how retailers, brands, and agencies are partnering to leverage sophisticated attribution methodologies and closed-loop measurement. Delve into best practices for measuring incrementality, MMM, and MTA, and understanding the full impact of omnichannel strategies. Learn how to develop effective data collaboration partnerships that enhance decision-making and drive business outcomes. ❓ Who: Amber, the IAB's Jeffrey Bustos, LiveRamp's Lori (O'Neal) Johnshoy, Roundel's Nicolas Pirog, Instacart's Michael Becker and Pacvue's Alfred Wang. 🗓 When: Thursday, Oct. 31 at 2 p.m. ET. Spend some time on Halloween with us chatting all things retail media. We promise this conversation about data and incrementally won't get too spooky! 👻 https://lnkd.in/geCB86AJ

👀 Did you catch Justin Sparks, VP of Business Development, on the Path to Purchase Institute's retail media podcast with 84.51˚'s Jenny Holleran? 🎙️ Retailers that want to win in retail media must, first and foremost, ensure they're getting the right people in the room and having the right conversations, whether that's about capabilities in the RMN toolkit or the data and insights available to brands and agencies to plan and evaluate campaigns. 🔗 Watch the full episode here: https://lnkd.in/e3NtaNjS Thanks to Cyndi Loza for a great conversation! #retailmedia #retail #marketing #podcast

💡 To succeed in retail media beyond the short term, retailers must find and implement strategies to “plug into” the existing demand ecosystem through tech and services, creating indirect sales channels via buy-side platforms, resellers, and other providers. Retailers can’t do it alone and rely on a single direct sales channel, says Justin Sparks, VP of Business Development. Also inside this edition of Unfold: 💛 An introduction to the new SMG brand. 📂 What Microsoft's reported moves indicate about the state of retail media technology. 📂 How Belk's new retail media offering stands to win, offering a unique proposition for brands. 📂 PayPal has officially launched its ad network with big plans to enhance the offering in the coming year. ➕ That, plus insights on Groceryshop from Connor Perrett, SMG's new brand from Samuel Knights, the possibilities of travel Retail Media Networks from Sean Crawford and more! Happy Friday, it's time to Unfold. 🗞 🗞 🗞