Threefold

With 15+ years of experience building and operating 10+ Retail Media Networks, we know more than most retail media isn't new. It's just become more exciting. If there's one constant, it's that effective retail media benefits all: 1️⃣ Retailers 2️⃣ Brands 3️⃣ Shoppers Through creative thinking and precision planning, our experts typically double a retailer’s existing RMN within two years, driving iROAS for supplier brands. Whether through our robust consultation services, immersive white-label solution, or our proprietary SaaS Plan-Apps technology, our experts know how to put a retailer’s media network on a path for substantial and sustainable growth. No matter where you are on your journey, Threefold can help. Schedule a call with our team today to understand how. ✉️ hello@threefold.team #retailmedia #retailmedianetworks #commercemarketing

Yesterday, our Partnerships Director, Georgia Martin, appeared on Threefold’s The Power of Three: The In-Store Opportunity webinar. She spoke about advertising through Retail Media, internal budgets, and the future of Retail Media, with the key takeaways being 👇 🧵Retail Media differs from traditional advertising by being the “golden thread which links all channels from off-site to in-store together” rather than its own entity. 💰Brands are still largely separating their budgets into pots which don't include Retail Media. We need to address the internal structure of those brands and how shifting within those pots can be made easier. 🛣 BMG is continuing to nurture our innovation roadmap, making sure there are constant new media channels for brands to trial. 💡 The future of Retail Media will see in-store play a much bigger part, with digitisation to stores being the key to this, more consolidation within UK brands, and continued efforts to make data more accessible to brands, and keep it at the heart of Retail Media. Did you catch the webinar? Let us know your thoughts in the comments 💭 #RetailMedia #OmniChannel #Advertising

🛫 The countdown is on for our next trip out west! Threefold is sponsoring the Ascendant Network's Retail Media Boot Camp, September 25 - 26 in Palo Alto, California. Managing Director Sean Crawford will take the stage to share how retailers can execute a winning retail media strategy by taking a store-first approach. We're excited that Sean will be joined on stage by our friend Stuart Michell, Chief Commercial Officer at WHSmith North America, for the discussion moderated by EMARKETER Principal Analyst Sarah Marzano. Also heading to California, CEO Samuel Knights and Justin Sparks, VP of Business Development. Fellow Ascendants, we'll see you in Palo Alto! ☀

⚡ Join us tomorrow, September 10, at 11 a.m. EDT for The Power of Three: The In-Store Opportunity, a webinar featuring Amber Roberts (Threefold), Arjun Chakravarti (Cogknition Analytics), Amber Stoeber (Molson Coors Beverage Company) and Georgia Martin (Boots Media Group). 🛒 Retail media, when executed the best it can be, is omnichannel, meaning it reaches consumers across their path to purchase in ways that make the most sense in line with the advertising brand’s campaign goals and objectives. That’s at home, on the web, on the go, and yes, in the store. There are so many ways to reach consumers and create an impact beyond sponsored products online; now is the time to tap into retailers’ best, largely untapped asset: the physical store. Register now to gain insights from these top industry experts, and we'll see you tomorrow at 11 a.m.! #retailmedia #retail #commercemedia #webinar

🎨 Creativity in retail media is more important now than ever, says Justin Sparks, VP of Business Development, in this edition of Unfold, the retail media newsletter from Threefold. 📂 It’s harder than ever to catch consumers’ attention, and it’s even harder to keep it. As importantly, Retail Media networks will need to prove they can impact branding metrics, as well as sales, if they’re going to continue to compete for national brand budgets in channels such as Programmatic, CTV and Social. 📂 It is increasingly important for brands and their Retail Media Network partners to understand how to execute creative for the right environments that can not only convert demand, but build it. Also inside this edition of Unfold, unpacking updates from Orange Apron Media by The Home Depot and Pentaleap, Instacart and Ibotta and retail media's race to overtake linear TV. 📺 ➕ Plus, CEO Samuel Knights explains how we're getting nearer to solving the "retail media Rubik's Cube" in his latest for The Media Leader, and see where you can connect with the Threefold team this fall! It's time to Unfold. #retailmedia #commercemeida #marketing #newsletter

The countdown is on, and we are two weeks away from the IAB Connected Commerce Summit, September 17 and 18 in New York City! ☀ As we near the end of summer vacations, we're excited to get back to business to discuss with our peers the opportunities and challenges in commerce media. We know these important conversations will help set the tone for the next year and beyond. Here's who you can expect to see from Threefold: Samuel Knights, CEO (SMG) Sean Crawford, Managing Director Justin Sparks, VP of Business Development Amber Roberts, Partnership Director Steven Bayley, Client Manager Connor Perrett, Marketing Manager 📩 Reach out, and let's find time to connect in NYC about how Threefold's expert team can supercharge your retail media, driving results for retailers, brands and consumers alike. #retailmedia #commercemedia #events

⏰ We are just two weeks away from The Power of Three: The In-Store Opportunity, the third and final webinar in our three-part series tackling the biggest challenges and opportunities in retail media. 🤔 More than 80% of all retail transactions occur at brick-and-mortar retail stores, so why have so many retailers opted to operate their Retail Media Networks through a digital-only approach? 👀 Get a preview below at what you can expect when Amber Roberts delivers a jam-packed presentation about the state of omnichannel retail media and moderates a discussion with Amber Stoeber (Molson Coors Beverage Company), Arjun Chakravarti (Cogknition) and Georgia Martin (Boots Media Group). ⚡ Register now, and we'll see you on September 10 at 11 a.m. EDT! You don't want to miss this. #retailmedia #retail #webinar #instore

🤝 Have you met Matt Hinton, Partnership Director at Morrisons Media Group? Matt leads the team of SMG experts that deliver best-in-class retail media campaigns for brands at Morrisons. 🗽 We're hiring another Partnership Director/VP to work on our growing North American team. This person will lead our first North American retailer partnership, working as a senior leader with responsibility for the culture, processes and successful team performance. ✅ Sound like a good fit? Apply now https://lnkd.in/ea4EERJJ. #retailmedia #commercemedia #hiring

🏪 How important is the brick-and-mortar retail store to consumers in an age where e-commerce has provided more options than ever to purchase? Is there even such a thing as an "average shopper" in 2024? ⚡ Arjun Chakravarti, Managing Partner at Cogknition Analytics, will offer insights on these key questions and more when he joins The Power of Three: The In-Store Opportunity, streaming September 10 at 11 a.m. EDT. 🔗 Register to attend the final webinar in our The Power of Three webinar series here: https://lnkd.in/ezeBbMix Arjun will be joined to chat all things omnichannel retail media by fellow panelists: Georgia Martin, Partnership Director at Boots Media Group Amber Stoeber, Customer Marketing Manager at Molson Coors Beverage Company 🛒 Amber Roberts, Partnership Director at Threefold, will kick the webinar off with a 10-minute presentation about the state of omnichannel retail media, the benefits of leveraging the store as part of a comprehensive strategy and how SMG's partner Retail Media Networks have successfully leveraged the store to drive results for brands and build experiences for shoppers. Register now & we'll see 👀 you then! #webinar #retailmedia #commercemedia #retail

📰 Justin Sparks, VP of Business Development, explains why not everything needs a "buy it now" button and why a more metered approach is better for achieving results. 🚫 Not everything, everywhere online needs to be a shoppable moment. Don’t lose sight of the art of marketing just because we have a little more science these days. Effective advertising campaigns need a balance of both and those at the frontier will get this right. 🔗 Subscribe to Unfold, and get Justin's full insights here: https://lnkd.in/eC2S9HAX