Today Do This

We need both. Both the radical climate activists and the moderate climate practitioners. We need those yelling, screaming, and obstructing "outside the door." Not because they will necessarily convince the people in power or the average citizen to agree with their statement but because they will change the perspective of what's seen as radical. By doing so, they will also shift the collective perspective on what's acceptable, sensible, and, at some point, perhaps even popular. We need moderate climate practitioners, who are on "the inside," to leverage the change of perspective that radicals outside have made outside. We need both to shift the Overton Window and to leverage a shift in the Overton Window. But you can't be both. You can't be both outside and inside at the same time. You have to choose. But know that both roles are important. And this has not become any less important after the heartbreaking US election. Exercising our democratic rights does not only involve elections. It's a daily act at home, at work, out with friends, in our local community - wherever we spend our time.

How do we convince businesses to become more sustainable? Hypnotism? Bribery? Food-based incentives? 🌎 Or do we take the worldly approach, in which we remind businesses that “if there’s no planet Earth left at the end of the day then who will there be to do business with?”. That’s what Robbie Dale, co-founder of Today Do This and author of the new guide 'How to make every job a sustainability' job thinks. “It’s those who embrace the reality today that will benefit in the future.” So what do you think? Read the rest in Ethos 21 and let us know if you agree 👉 https://lnkd.in/d54pkZjz 🌍

The London living hourly rate is £13.85. 💥 If you donate 4 hours of your time per week to a local charity you're saving them £55.40 That's a saving of £221.60 per month. £2,659.20 per year. Wait, there's more According to the Office of National Statistics, it costs around £3,000 on average to recruit someone into an organisation. To train that delightful new recruit another £1,530 ( On average ) That’s £6824.40 per year. That’s £6824.40 per year that your favourite charity or community group doesnt have. That's £6824.40 per year that you can donate in time. That’s £6824.40 which will generate the charity cash through you upskilling them. That's £6824.40 of savings that will go towards helping charities and community groups build strong foundations, grow, thrive and support their communities in a way only they know how to do. The next time you consider a one-off fundraiser as a business, I’d ask you to reconsider. To think outside of the box. Switch things up a little. Give back to your community in a way that will make a long-term impact. You have an organisation full of employees who can build meaningful relationships with local projects needing their support each year. My inbox is always open for those wanting to find out more #socialclub4socialgood #localimpact #socialgood #businessforgood #volunteering #esg

This week a little boy said he’d seen me on the news and he thinks I might have got him and his sister, ‘the best beds in the world.’ I said, ‘That’s a very nice thing to hear you say.’ He said, ‘It was a very nice thing for you and Zarach to do’. 🥰 I’ve been qualified for 17 years. Data and personal experience shows that the number of children sat in classrooms who regularly do not have their basic needs met, is higher than ever. This is not okay. I will not stop talking about this. Research shows the most accurate predictor of academic success is household income. If your household has an equivalent annual net earned income of no more than £7,400, you are classed by the DfE as ‘disadvantaged’. Lots of schools including mine work so hard to try and plug gaps in resources, vocabulary and cultural capital. I’m paid to relentlessly try and close the disadvantage gap ensuring every child who attends my school meets their full potential in the widest sense. In my spare time, I’ve been relentless in the pursuit of ending bed poverty. At first it felt like nobody believed it was an issue. Now we’ve delivered 10k beds, maybe those in power will begin to listen. I’m meeting a couple of Labour MPs on Friday. The message is simple. Our children deserve beds. Our Christmas appeal last year saw over 500 children receive a bed. This year we’d love to double that. Our bed deliveries always bring joy but it definitely hits different at Christmas. This photo was sent to me by a mum we delivered to on Christmas Eve. She said we made her feel like a proper mum again 💔. If you’d like to support us lifting 1000 children out of bed poverty in December please consider one of the following: ❤️Share this post with your network. We’ve delivered 10,000 beds from what started as a handful of shares. Shares have led to so many of our biggest moments. ❤️❤️ Have a Zarach Christmas at work. Find out how your work selects who they support at Christmas and consider putting us forward. ❤️❤️❤️Buy a bed. Put lifting a child out of bed poverty on your Christmas list by either pledging £12.50 a month for a year, or making a one off donation of £150 ensuring we meet our 1000 bed quota by Christmas Day. ❤️💛💙 Much love, Bex https://lnkd.in/eZRYYsnS to give to our match funded Christmas appeal. Zarach.org/donate for all other giving Zarach to connect with our team

See what Robbie Dale has to say about convincing businesses to be more sustainable in the latest edition of Ethos magazine

🛍️ Making Green Claims About Product Ranges in the UK 5 Things Fashion Brands Need to Consider 👇 Green claims requirements are NOT just about how you market individual products. The CMA’s recently-released guidance on how to comply with the Green Claims Code specifically addresses what fashion brands must consider when making environmental claims about entire collections / edits. Here are the key themes to bear in mind: 1️⃣ Be super clear on the criteria → Make sure the criteria of the product range are specific and unambiguous, so there’s no chance of consumers misunderstanding its environmental impact. 2️⃣ Full criteria should be easy to find → Whether it’s in-store or online, customers need to be able to access the full details without having to hunt for it. 3️⃣ Provide a clear summary of criteria in all marketing → When promoting a range (or one of its products), ensure this summary specifies any minimum thresholds and a link to the full criteria. 4️⃣ Don’t use misleading names → Avoid broad, vague terms that might lead consumers to think your products are better for the environment than they are—like "eco-friendly" and "green". 5️⃣ Only include products that meet the green claim's criteria → If you're marketing a range, every product you link, display, or refer to should meet the specific criteria for inclusion in that range. ***As always, this isn't legal advice.*** Make sure you check the full guidance, as there's lots of important info in there that should inform your overall green strategy. And if you’d like help reviewing your brand's claims specifically, just drop me a message. _____ ➕ Follow Abbie Morris for posts about sustainability, policy, and startups. 📧 Drop me a DM if you want to learn more about tackling the mountain of sustainability regulation facing the retail industry.

Great example of using what you know to make an impact on an issue you care about...

If you haven't already, you can still get your hands on our free guide 'How to make every job a sustainability job' (it's nicely sized to read with a warm cup of whatever you like!)

Deeply embarrassing for all involved and a big reason we stepped away from the industry to do our own thing. If you are asked to be part of any industry list, panel, jury or event, here's what you do: 1. Ask who else is participating. 2. If they can't give you clarity, tell them you would be happy to be involved as long as it's part of a culturally and gender diverse lineup and you need them to confirm that in writing. 3. If they can't or won't, don't participate. Or idk give your spot to someone who deserves it but isn't being asked. 4. If it has happened without your knowledge or is outside your control, let it publicly be known that you disagree with it and withdraw support. 5. Don't do nothing. Incidentally, we don't ever appear in Campaign Brief after they made it clear we had to pay a not insubstantial amount to be published. We didn't think this was ethical for two reasons: 1) as a purpose-driven agency it isn't right we spend our money this way; 2) it isn't made clear anywhere on their site that this is the cost of entry.

There are over 4,000 emojis, yet not a single one represents Black or Mixed-race hairstyles. We've had a paintbrush 🖌️ and a filing cabinet 🗄️ before we've seen someone with braids or cornrows— aslfjasfljasfsfjasflsajfasnf??. We've partnered with RISE 365, a youth-led group in East London, to help campaign for the creation of the world’s first emojis representing Black and Mixed-race hairstyles, designed by the young people themselves. Huge thanks to BBC News, Metro (print), The Guardian, MailOnline, The Sun (print), Daily Star (print), The Independent, PRWeek, Creative Moment and more for supporting the story, and to Mel B and other Black and Mixed-race creators for amplifying our campaign. To make these emojis a reality, we need to prove demand—so take two seconds and Google "Afro hair emoji"..ask your mum, dog and brother to do the same abeg. Thank you in advance, mwa! ❤️