Untold Fable

We teamed up with Monzo and AnalogFolk to craft a campaign that truly resonates with Gen-Z! Capturing six dynamic production setups in two days, we created engaging short-form social content and eye-catching product visuals. Each piece highlights the various situations where Monzo really matters. A huge shoutout to Xiao Wei Lu from our global talent network for elevating both the production process and final outcome!

Our latest campaign for Bumble! An always-on social content series designed to highlight the app's new compatibility features - making it easier than ever to swipe right with clarity. Collaborating with talented director Melissa Espinosa from our network, we produced six engaging short films. Melissa's expertise in dynamic storytelling and post-production was just what we needed for this project, as we focused on creating high-performance marketing assets without huge costs and lengthy timelines.

Our latest work for Badoo! A comedic campaign designed to celebrate the real and perfectly imperfect moments of dating. We collaborated with the brands in-house creative team on the ideation and production of "Find Something Real", a new campaign to relaunch the brand back into the market. Based on real-life dating insights, the campaign features three playful yet relatable dating scenarios - Blender, Salsa, and Family which can be seen across VOD, Social and OOH across the UK. We enlisted award-winning director, Alice Panerai, from our global talent network for the project. Her unique ability to highlight subtle human interactions infused the campaign with an authentic heartfelt touch.

In collaboration with ACON, we developed the “Own It” cervical screening campaign. Today our newest phase of the campaign rolls out nationally across Australia, in TV, digital, social channels, radio and OOH, in 5 languages. The campaign aims to empower women and people with a cervix by educating them on the choices they have today, when having a cervical screening. We cast real people from diverse backgrounds to tell their stories, from First Nations, multicultural communities (including Arabic, Cantonese, Mandarin, Hindi, Punjabi, and Vietnamese speakers), LGBTIQA+, as well as those in rural areas or living with disabilities. We took cameras behind the scenes to hear from our diverse cast and crew about what this campaign really meant to them. Directed by local talents Selina Miles for the main campaign and Hannah Lehman for behind-the-scenes footage, both directors bring rich insights from their experiences within First Nations communities, working with linguistically diverse cast and also with Australian Government projects. Their involvement ensures that authenticity remains at the heart of everything we do.

Check out Kate Tancred, Founder and CEO of Untold Fable on The Courageous Leaders Club podcast with Joanna Howes. In the episode Kate discusses her journey, experiences, and the choices she has made, demonstrating what true courage looks like in leadership. Listen below 🎧 #courageousleadersclub #leadership #podcast #businesspodcast

It was a pleasure as always to work with ACON on their new alcohol and cancer risk campaign “Be Unapologetic”, to raise awareness among LGBTQ+ communities in NSW about alcohol consumption and related cancer risks. We worked with four creators from the LGBTQ+ community to create engaging and authentic content from real people, producing digital, out-of-home, and print assets to targets all LGBTQ+ individuals in NSW, aged 30-59, including diverse backgrounds and identities. A special thank you to creators involved in this project: Benjamin Law (he/him) an Australian author, screenwriter, journalist and community stalwart. Kirsty Webeck (she/her), a comedian, actor, MC, podcaster and self-described really good friend. Kelly (Lovemonster) Dezart-Smith (they/them), a queer dance party curator, creative producer, and writer. Rudy Jean Rigg (they/them), a passionate queer rainbow champion and one-half of the Rainbow History Class podcast.

We stand with our talent network members, our staff and with all of humanity as we overcome the injustice occurring on the streets of Britain. Fascists plan to target areas across the country tomorrow, please help your communities by showing up. This is all about de-escalating and protecting people. If you're attending stay safe, go in groups and avoid any violent interactions. This is not who we are, this is not what we stand for.

Check out our latest work for Amazon Web Services! We created an animation to depict how using cloud services changed Zalora's business in just two weeks. The content was specifically created for LinkedIn, with simplistic and informative illustrations to drive engagement.

We're so honoured to announce that our work with Elvie won bronze for "Most Diverse Production" award by Creative Circle Awards! Created in partnership with Elvie’s in-house creative team, this social-first content is a reflection of our commitment to diversity and inclusivity. Our production team consisted of over 70% females and 40% BIPOC individuals, ensuring representation behind the lens.

Untold Fable's summer screening, Telling The Untold It was amazing to see our clients and talent network members join us to celebrate the differences between us, the power of storytelling, and the connections it creates. A special thank you to our guest speaker Robyn Landau for sharing the neuroscience behind creativity and how it can be applied to storytelling. Dear Bradford by Vivek Vadoliya Speed of Sound by Jade Ang Jackman Birdsong by Omi Gupta Iranian Yellow Pages by Anna Snowball Cara Mamma by sky neal