R/GA

In an industry that holds onto the structures of 60 years ago, have we lost sight of the lessons we've learned along the way? Chief Creative Officer for Australia, Seamus Higgins, has written an opinion piece for The Australian's The Growth Agenda in which he explores the value of creativity, what’s diluting it and what needs to change if we’re to truly honor its impact. Read more here: https://lnkd.in/gDRxwtuS

Your new favorite song is here. “It’s a tax break…up.” R/GA has partnered with Intuit TurboTax for their newest ad campaign highlighting an exciting fall promotion designed to encourage people to “break up” with their old way of doing taxes and switch to a TurboTax Live Expert. We teamed up with actor and comedian Adam DeVine for this 90s R&B inspired song on why now is the perfect time to break up with your old way of doing taxes. Give it a listen and we guarantee you’ll be singing along.

🚨BREAKING NEWS!🚨 A decade of tower defending and cat battling is indeed cause for celebration - the only problem is that the festivities for the 10th anniversary of The Battle Cats seem to have hit a wall. The popular tower defense game is now tasking you to find the evil Spy Cat who's behind all the shifty shenanigans of the in-game festival, adding another ridiculously intriguing element to the already wonderfully ridiculous title. For the 10th-anniversary celebrations within The Battle Cats, you can look forward to uncovering a conspiracy involving a time-travelling cat, a tranquillizer dart, and a pirate cat delivering breaking "mews". This is our most recent installment on The Battle Cats universe stories in partnership with PONOS, bringing to life a new adventure to gamers across the US and English speaking markets. This is Mission Impawsible! Look out for the clues, the story development and the beautifully bizarre characters and stories within and out of the game! Meow! Some of the pieces covering the story: https://lnkd.in/g7P_Pj36 https://lnkd.in/gWSrSPNF https://lnkd.in/g7_dVEbt https://lnkd.in/gujCB684 https://lnkd.in/gpBqM7Wq #rga #rgajapan #ponos #thebattlecats #missionimpawsible #creativeinnovation #creativedisruption #brandstrategy #marketstrategy #mediastrategy #digitalmarketing

A Nike innovation campaign, featuring six distinct footwear lines across three fields of play: running, football, and basketball… …but the Road to Paris was also a journey meant to rally the world around Nike's new Winning Isn’t For Everyone narrative in the lead up to Paris '24 Olympics. Connecting the dots between the Win On Air product launch with athlete stories that highlighted legends like Sha'Carri Richardson, Kylian Mbappé and Victor Wembanyama, our work took over the Nike ecosystem – from dotcom, app, retail and media – before, during, and after sport's greatest stage. Congratulations to our Nike partners and teams on this incredible work. Amy Christensen, Amy O’Connell, Gabriel Navarez, Leslie Robarge, Matt Hutchison, Annalou Vincent, Noah Wilson, Sergio Cantu, Kennedy Raspberry Chantel Sanchez, Frank Santos . . . Nike x R/GA | Product and Brand Innovation 23 years in the making

Breaking mews: PONOS' The Battle Cats (English edition) is turning 10. To celebrate, we partnered with PONOS to create Mission Impawsible, a campaign extension of the Battle Cats universe as captivating as the game itself. Get caught up on latest action from The Battle Cats' CATference and help uncover the Spy Cat October 7th through 14th. On the campaign, Seiichiro Sano, Managing Director of PONOS said, “Who doesn’t love a good spy thriller? From James Bond to Mr. and Mrs. Smith to The Bourne Identity, espionage stories capture our imagination. Typically, campaigns are built outside of the game, but once again PONOS and R/GA’s global team collaborated to integrate the voting system directly within the game, engaging core players.” More on the work on Campaign Brief Asia: https://bit.ly/47tkpF9 Story by Adam Shaw

Zoha Zoya is DMEXCO-bound, delivering an inspiring keynote - Inclusive by Design: Creating a World Where Everyone Belongs. Join her on Wednesday, September 18 to learn how to leverage AI and other cutting-edge technology to create inclusive experiences. More on Zoha's DMEXCO - Digital Marketing Expo & Conference session here: https://lnkd.in/dFcufz8

Stone Island unveils its new website, centred on the unique dual philosophy at the heart of the company: the LAB of product research and development, and the LIFE of the global communities who make the brand their own. The site, which has been entirely rebuilt and brought in-house, is designed to offer a seamless and intuitive experience that allows for an ever-evolving narrative. The product offer is the most representative and comprehensive selection from the Stone Island collections ever online, to reflect and extend upon the range available in Stone Island stores as part of the brand’s coherent omnichannel approach. Product pages bring Stone Island’s highly researched fabrics, treatments, and details to the fore through impactful imagery and 360° videos while its historic archive comes to life with an immersive ecosystem inspired by the Selected Works exhibition which has, to date, visited Tokyo, Seoul and Los Angeles. Robert Triefus, CEO of Stone Island, commented, “This is a milestone for Stone Island as we internalize our website. The new digital destination, expressing our LAB and LIFE philosophy, perfectly complements the progressive roll out of our new store concept ensuring that our community can now fully experience the unique values that distinguish the brand both in our physical stores and online.” Triefus continued, “With regional warehouses now supporting our logistics, our customers will also have access to a range of omnichannel services for the first time.” In Mainland China, the Stone Island world is accessible by a special WeChat mini-program, for the first time completely integrated and aligned with the new global website, offering the full shopping and brand experience. Explore the new stoneisland.com

As of today, StoneIsland.com looks a little different. R/GA is proud to have worked with the iconic brand to redesign and build its new website - now an immersive ecommerce experience, centered on Stone Island’s unique philosophy of LAB and LIFE. On this exciting new launch, Robert L. Triefus, CEO of Stone Island, commented, “This is a milestone for Stone Island as we internalize our website. The new digital destination, expressing our LAB and LIFE philosophy, perfectly complements the progressive roll out of our new store concept ensuring that our community can now fully experience the unique values that distinguish the brand both in our physical stores and online.” Triefus continued, “With regional warehouses now supporting our logistics, our customers will also have access to a range of omnichannel services for the first time.” Read more about the work on LBBonline - Little Black Book: bit.ly/3YZURgC

Hold the front page. We’re handing over the 🎤 to R/GA Singapore 🇸🇬 … Exciting projects are in the works and we’d love your help bringing them to life 🙏. We’re on the hunt for some epic freelancers with expertise in Brand Strategy and Design: ▪ Brand Strategists (SGT/AEST) ▪ Verbal Designers (SGT/AEST) ▪ Designers (SGT/AEST) ▪ Brand Design ACD (Singapore-based, client-facing) If this sounds like you and you're available from September 2 👀 , please send your portfolio to the incredible amanda.wumy@rga.com

Tiffany Rolfe (she/her) , Global Chair & Global CCO, wrote an exclusive op-ed for ADWEEK exploring the next phase of customer engagement and commerce: listening. "This kind of listening is very different from just collecting data," she said. "It’s letting individual customers tell you what they want you to know." Read the piece below to learn how brands can leverage generative AI to become listening - or "promptable" - brands. https://lnkd.in/ew4uMr6A