Veetee Group

Veetee Group

Food Production

Rochester, Kent 8,019 followers

Rice Unleashed.

About us

Veetee is the home of rice. Dedicated to taste, we understand what it takes to bring the best out of meals. From being founded in 1987 to becoming a key, globally established, rice manufacturer today, VeeTee has grown from strength to strength - offering a robust brand portfolio catering to a wide range of global consumers and retailers, including multinational retailers, food manufacturers and small independent traders. We understand that a superior finished product depends on the raw ingredients. That’s why we work closely with the rice farming community in India, Thailand, Uruguay and beyond to ensure quality from paddy to plate. With manufacturing sites in the UK and USA, we are able to support farmers with seed distribution and buy back arrangements. Our own brands include: Badshah, Ashoka, Rozana, Carnival Taste, Veetee Long Grain, Veetee Mega and Veetee Thai plus our unique microwave ready range, which was launched in 2007. We are the only company in Europe to develop and perfect a method of steaming rice on an industrial scale and the first worldwide to use this process in creating a microwavable rice range. This passion for high quality, great taste and pioneering innovation has resulted in an award winning product that does not compromise. For more information please visit www.veetee.com and follow us: www.facebook.com/VeeteeOfficial www.twitter.com/VeeteeOfficial Or For US information, please visit www.veetee.com/us and follow us: www.facebook.com/veeteeusa/ www.instagram.com/veeteeusa www.twitter.com/veeteeusa

Industry
Food Production
Company size
51-200 employees
Headquarters
Rochester, Kent
Type
Privately Held
Founded
1987

Locations

Employees at Veetee Group

Updates

  • Veetee Group reposted this

    View organization page for Veetee Group, graphic

    8,019 followers

    Veetee are thrilled to announce the launch of 13 new Veetee products this July, expanding our range of microwave rice, dry rice and flavoured rice!   To start, we’re adding 4 new extraordinary Steam Filtered™ ‘Specials’ to our existing line-up, making weeknight meals easier and tastier without the hassle of cooking everything from scratch. Badshah now comes in a convenient pouch, offering the same ‘King of Rice’ with the speed of a microwave. Choose from our classic Basmati or fragrant Pilau.   Our premium Mega and Badshah brands are now available in a 2kg paper format, supporting our ongoing commitment to sustainable production using eco-friendly packaging. Last but by no means least, bring your rice to life with our first-to-market incredible Stir’d range. Just stir into cooked rice to serve a family of four, with 4 delicious flavours to choose from.   #Creativity #Veetee #Brand #Innovation #NPD #VeeteeSpecials #Badshah #VeeteeMega #Stird   Follow our journey on Facebook and Instagram @Veetee_Official   Tesco Springetts Engage Interactive

  • Veetee Group reposted this

    View organization page for Veetee Group, graphic

    8,019 followers

    They say always end the week on a high… and with this second set of Veetee NPD landing in Tesco too there’s lots to celebrate! The new Veetee Specials are a flavourful delight… fluffy, steam filtered, convenient and delicious… Whilst the new Veetee Stir’s pots are an amazing way to transform any plain rice into a mouthwatering feast! The weekend’s here. Don’t take my word for it. Go try some! You won’t be disappointed! Thanks to all Veetee Group and the Tesco team for turning this fantastic opportunity into an on-shelf reality!

    View organization page for Veetee Group, graphic

    8,019 followers

    Veetee are thrilled to announce the launch of 13 new Veetee products this July, expanding our range of microwave rice, dry rice and flavoured rice!   To start, we’re adding 4 new extraordinary Steam Filtered™ ‘Specials’ to our existing line-up, making weeknight meals easier and tastier without the hassle of cooking everything from scratch. Badshah now comes in a convenient pouch, offering the same ‘King of Rice’ with the speed of a microwave. Choose from our classic Basmati or fragrant Pilau.   Our premium Mega and Badshah brands are now available in a 2kg paper format, supporting our ongoing commitment to sustainable production using eco-friendly packaging. Last but by no means least, bring your rice to life with our first-to-market incredible Stir’d range. Just stir into cooked rice to serve a family of four, with 4 delicious flavours to choose from.   #Creativity #Veetee #Brand #Innovation #NPD #VeeteeSpecials #Badshah #VeeteeMega #Stird   Follow our journey on Facebook and Instagram @Veetee_Official   Tesco Springetts Engage Interactive

  • View organization page for Veetee Group, graphic

    8,019 followers

    They say always end the week on a high… and with this second set of Veetee NPD landing in Tesco too there’s lots to celebrate! The new Veetee Specials are a flavourful delight… fluffy, steam filtered, convenient and delicious… Whilst the new Veetee Stir’s pots are an amazing way to transform any plain rice into a mouthwatering feast! The weekend’s here. Don’t take my word for it. Go try some! You won’t be disappointed! Thanks to all Veetee Group and the Tesco team for turning this fantastic opportunity into an on-shelf reality!

    View organization page for Veetee Group, graphic

    8,019 followers

    Veetee are thrilled to announce the launch of 13 new Veetee products this July, expanding our range of microwave rice, dry rice and flavoured rice!   To start, we’re adding 4 new extraordinary Steam Filtered™ ‘Specials’ to our existing line-up, making weeknight meals easier and tastier without the hassle of cooking everything from scratch. Badshah now comes in a convenient pouch, offering the same ‘King of Rice’ with the speed of a microwave. Choose from our classic Basmati or fragrant Pilau.   Our premium Mega and Badshah brands are now available in a 2kg paper format, supporting our ongoing commitment to sustainable production using eco-friendly packaging. Last but by no means least, bring your rice to life with our first-to-market incredible Stir’d range. Just stir into cooked rice to serve a family of four, with 4 delicious flavours to choose from.   #Creativity #Veetee #Brand #Innovation #NPD #VeeteeSpecials #Badshah #VeeteeMega #Stird   Follow our journey on Facebook and Instagram @Veetee_Official   Tesco Springetts Engage Interactive

  • View organization page for Veetee Group, graphic

    8,019 followers

    Veetee are thrilled to announce the launch of 13 new Veetee products this July, expanding our range of microwave rice, dry rice and flavoured rice!   To start, we’re adding 4 new extraordinary Steam Filtered™ ‘Specials’ to our existing line-up, making weeknight meals easier and tastier without the hassle of cooking everything from scratch. Badshah now comes in a convenient pouch, offering the same ‘King of Rice’ with the speed of a microwave. Choose from our classic Basmati or fragrant Pilau.   Our premium Mega and Badshah brands are now available in a 2kg paper format, supporting our ongoing commitment to sustainable production using eco-friendly packaging. Last but by no means least, bring your rice to life with our first-to-market incredible Stir’d range. Just stir into cooked rice to serve a family of four, with 4 delicious flavours to choose from.   #Creativity #Veetee #Brand #Innovation #NPD #VeeteeSpecials #Badshah #VeeteeMega #Stird   Follow our journey on Facebook and Instagram @Veetee_Official   Tesco Springetts Engage Interactive

  • Veetee Group reposted this

    Today, I feel immensely proud and lucky to be part of Veetee's amazing journey and incredible team. Every day at Veetee is about pushing the limits to innovate the best and finest products for the consumers, who we consider as part of the Veetee family. This winning mindset has led to one of the biggest launches in Veetee's history and perhaps in the category itself. Today, we launched 40 new products in Tesco stores across the UK! What's truly exciting is how we've used our expertise to create some of the finest and most flavorful food products beyond rice. We've completely transformed the ambient convenience category with the launch of 27 ready-to-eat in 60 seconds products across Noodles, Pasta, Ramen, Soups, and Mac & Cheese, all under our flagship 'HungryHeads' brand. These products reflect the innovative spirit and hard work of everyone at Veetee. We’ve poured our hearts and souls into bringing the best products to every consumer. You can find our 27 unique ‘HungryHeads’ flavors across Tesco stores in the UK and Ireland. A huge shoutout to all my team members and colleagues at Veetee Group UK and Veetee Group India for turning this dream into reality. And a special thank you to the Tesco leadership team for their confidence and trust in our mission to transform the ambient category. Leading such a dedicated team and witnessing the realization of our collective efforts is truly a proud moment for me. Thank you all for making this possible. Let’s continue to create and inspire together! Be on the lookout for our products at your nearest Tesco store! #WHERESYOURHEADAT#ProductLaunch #NewProducts #ConvenienceFood #QuickMeals #Delicious #Innovation #Teamwork #Leadership #Inspiration Follow our journey on Instagram and Tik Tok - @be_a_noodlehead / @veetee_official or discover more about the full range here – https://lnkd.in/ex_CGxe7

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  • Veetee Group reposted this

    View profile for Marcel Aerts, graphic

    Head of Marketing at Veetee Foods

    the Veetee team is transforming the ambient food aisle this summer! As of this week our HungryHeads are rolling out to Tesco stores across the UK. No more kettle staring, dried pulp reviving, doom scrolling waits! Just pierce, "mike" & bowl! These BangBanging, flavour laden time savers are all less than 325Kcals, suitable for vegetarians and (excepting MacNCheeseHead) for vegans. Lunch or Dinner? Noodles or Pasta? Ramen or Soup, or a cheeky MacNCheese? Get ahead with our HungryHeads... It's a privilege to be part of the fantastic team behind these new lines. The physical product on the shelf represents only the tip of the iceberg when it comes to the creativity, energy, commitment and drive that have put them there! Great working with all of you! Veetee Group VeeTee India Tesco Springetts #WHERESYOURHEADAT #INNOVATION #MOTIVATION #MARKETING

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  • Veetee Group reposted this

    View profile for Victoria Connor, graphic

    Project Marketing Manager at Veetee

    I am thrilled to announce the launch of our new Hungry Heads range with 27 mouth-watering products. Head over to your nearest Tesco today! Thank you to the whole Veetee Group & VeeTee India ! Special mention to a team I am so proud to be in, delivering the largest ambient food launch ever, Layla Brice, Braschia Egbon and Marcel Aerts (Snehangsu Banerjee - what a sales man!) Prepared by hand with fresh ingredients we’re launching 27 new lines of lip smacking, belly warming, bowl licking goodness. Available from today in the UK’s leading Supermarket, these Bang Banging time savers are all suitable for vegetarians, less than 325kcal, and ready in a mind blowing 60 second Microwave Ping. No more kettle staring, dried pulp reviving, doom scrolling waits… just cut, mike & bowl… With 2 new exclusive Noodle variants flavours (making 7 in total), 9 Ramen meal kits, 5 Asian soups, 3 Mac N Cheese varieties, and 3 Pasta variations the only question is… #WHERESYOURHEADATAuxo Springetts Engage Interactive #Veetee #Innovation #wheresyourheadat #NPD #ProductLaunch #Noodlehead #Ramenhead #Souphead #MacNCheesehead #Pastahead

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