VIOOH

We're live!🎉 The VIOOH team are thrilled to announce the launch of our annual whitepaper, State of the Nation 2024 for the fifth year running. We have partnered with international research and strategy agency, MTM to survey 1,200 advertisers and agencies across the US, UK, Australia, Germany, France, and guest market Brazil to learn about the current state of the nation of programmatic DOOH advertising. 🗣️ “Globally marketers increasingly recognise prDOOH’s flexibility, dynamic creative opportunities and sustainability benefits. We’re confident its growth will continue, and as this report indicates, we anticipate a 28% increase in prDOOH spending over the next 18 months, with significant budgets sourced from existing traditional and digital budgets, as well as entirely new budget allocations” says Jean-Christophe Conti, Chief Executive Officer at VIOOH. 📑 Download our reports today by visiting https://hubs.li/Q02PY1qn0 👉 Read more in our official press release here: https://hubs.li/Q02PY0KG0 #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #DOOH #AdTech #OOH

Today we're reminiscing on the amazing panel we hosted down under in Sydney within the iconic sails of the Sydney Opera House! 🇦🇺 Watch our recording of the event to learn about the key findings from our Australia report with panelists from VIOOH, BCM, JCDecaux Australia, The Trade Desk, UM Australia! 📽 https://hubs.li/Q02WBbYm0 #DOOH #prDOOH #StateoftheNation #SOTN #SOTN24

We're days away from our final State of the Nation event in Hamburg 🇩🇪 Join us on Thursday 7th November for an exclusive lunch event looking into the current state of programmatic DOOH in Germany. Hear from our amazing guest panelists: ✨ Dorota Karc, Head of Programmatic, WallDecaux ✨ Paul Thümer, VP Central Europe, FRAMEN ✨ Felix Huyer, Group Head Programmatic Sales, Media Frankfurt GmbH ✨Mattis Koch, Unit Director, Mediaplus Realtime ✨Jonas Kofahl-Kraatz, Managing Director, Weischer.JvB GmbH ✨Sven Ruppert, Co-Founder and MD, Splicky Last chance to RSVP now 👉 https://hubs.li/Q02WB0Fy0 #RegisterNow #VIOOH #SOTN24 #StateofTheNation24 #Research #AdvertisingTrends #LunchPanel #Adtech #DOOH #OOH #Hamburg

🍫 Find out how Mars© used programmatic capabilities, such as weather-targeting and day-parting, in their multi-channel programmatic DOOH campaign to achieve a 32% increase in brand attribution! Partners:🤝JCDecaux Australia, GroupM Nexus 👇Click below to explore the full case study on our website https://hubs.li/Q02VhgQZ0

Join us in marking another ✨Employee Milestone Celebration✨ Emma Motha, our Marketing Communications Manager, reflects on her 5 years at VIOOH. Thanks Emma for being an amazing VIOOHer! #LifeatVIOOH If you are interested in learning more about careers at VIOOH please visit 👉 https://hubs.li/Q02VtMYN0

Happy Friday!😅 This Friday we're sharing some insight into the out-of-home industry, particularly the many innovative opportunities which make an OOH campaign contextually relevant. A recent article from EMARKETER discusses how out-of-home spend will reach $9.19 billion this year, with an increasing share coming from digital (March 2024 forecast). Here are three trends Anna Bager from the OAAA expects to see in OOH in 2025 and how each will impact brands. 1️⃣ Programmatic DOOH will improve contextual advertising 2️⃣ Measurement and attribution will continue to improve 3️⃣ Creative implementations will allow for more robust data collection 🤔 What do you foresee in OOH for 2025? Comment below! Click here to read the article in full 👉 https://hubs.li/Q02VH7Sk0 #DOOH #OOH #Trends #Insight

What a busy few months it's been! As we near the end of our State of the Nation roadshow today we're looking back at the wonderful panel we hosted in September in London at the incredible venue Frameless! 🇬🇧 Watch the video below to learn about our the key findings from the UK report with panelists from VIOOH, JCDecaux UK, Yahoo, eToro and team × (Omnicom) 📽 https://hubs.ly/Q02VsyTw0 #DOOH #prDOOH #StateoftheNation #SOTN #SOTN24

Happy Friday! 👋 Today we're coming at you with a fun Friday poll! Let us know whether you're Christmas obsessed or a grinch! 🎄

We had a great time at #VideoEveryWhereSummit and hope you enjoyed our session too with our CMO, Helen Miall

🍗 Working with VIOOH and partners, KFC, leveraged programmatic DOOH technology to drive app downloads and sales in the competitive Australia quick service restaurant (QSR) market, achieving 177k app downloads over the 11-day period (nearly doubling downloads from the previous campaign)! Learn more about the campaign and its results on our case study portal below ⬇️ 🤝 Partners: JCDecaux Australia, EssenceMediacom Australia x GroupM Nexus https://hubs.li/Q02TN3Bj0 #DOOH #prDOOH #CaseStudy #KFC #Campaign #SuccessStory #OOH