AdQuick

Zero click content is a direct conflict with how executives want to measure marketing. If there's less referral traffic going to corporate websites, it's going to be harder for executives to justify the investments in our content programs. That's why as marketers, it's our responsibility to educate executives on the new game we have to play: 1. There will be less SEO traffic going to corporate websites. 2. No one watches YouTube videos and clicks description links. 3. LinkedIn sends minimal to zero referral traffic to corporate websites. 4. Instagram doesn't let you post links outside of profile bios. 5. Reddit doesn't let you post links or manipulate threads. 6. X suppresses reach when you post links. Very hard to get users to click links and read content off of X. 7. Podcasts don't send any traffic whatsoever. 8. People are opting out of corporate email newsletters and instead subscribing to individual content creators on Substack / Beehiiv, etc. Google still reigns supreme, but volumes are going down. Going "all-in" on one traffic source is risky business heading into 2025. The winning companies are figuring out a multi-channel marketing approach to mitigate traffic erosion in a zero click world.

AdQuick is poised to dominate the AI-driven future of out-of-home (OOH) advertising, and here's why: In the world of advertising, AI isn’t just a trend—it's the future. At AdQuick, we’ve been building toward that future for years, and our vision is coming to life in ways that will revolutionize OOH. Let’s take a journey through our innovation timeline: 🗺️ 2017 – We launched with a map-based UI, integrating APIs to highlight points of interest, enabling precise targeting around brands. ⚙️ 2018 – We streamlined logistics for the entire OOH process, from sending materials to printing and installing billboards. 💡 2019 – We introduced a Budget Estimator, optimizing planning with insights on how much to spend in each market for maximum share of voice. 📊 2020: Analytics – We led the charge in OOH analytics by being the first to offer full-funnel insights across web, app, and in-store conversions. This was a game-changer for marketers looking to track real-world results. 🌐 2021/22: Programmatic DSP & Real-time API Connections – By plugging into major SSPs and the largest publishers, we make buying faster and more flexible. 👥 2023: Audience Marketplace – Our ability to layer first and third-party data on top of OOH inventory ensures brands can deliver hyper-targeted campaigns with unmatched precision. 🤖 2024: We built an AI copilot with access to vast amounts of outdoor advertising knowledge and data to help strategize campaigns So, why will we win the AI race in OOH? We’re not just talking about AI—we’re integrating it into the core of how campaigns are planned, executed, and optimized. Self-optimizing campaigns aren’t just a vision—they’ll soon be reality. With over 300+ media owners on board with realtime pricing and availability AND the ability to combine data, automation, and analytics, AdQuick is perfectly positioned to make AI-driven OOH advertising more efficient, measurable, and impactful than ever before. 🔗 Interested in learning more? Watch the video from COMMB/DailyDOOH's Ad AI Conference below. Or shoot us a note, we'd love to chat. #OOH #AI #AdTech #AdvertisingInnovation #outofhomeadvertising #outofhomemedia #outofhome #advertising

Join us in NYC and don't miss our session "Winning In The Media Mix" on October 15 at the DPAA global summit. Jason Kunkel-de Cesero & Ty Tinker MS, BA will be presenting, a great opportunity to learn directly from the AdQuick team.

Hey PMMs, stop. Read this. 🔥 analysis by Jason Feifer: Celsius struggled for years — because of a CRITICAL MISTAKE that many brands make: It was selling the wrong benefit. In this case, Celsius spent years screaming “BURN CALORIES!” Problems: ❌ CONFUSION (how does a drink burn calories?) ❌ EMBARRASSMENT (would you carry that around?) ❌ SACRIFICE (the can says little about flavor) In short, Celsius only reached people who want to sacrifice and diet — instead of people who want to enjoy themselves and feel healthy. Now look closely at its new can, and the fixes it made: ✅ ENJOYMENT (flavor takes the spotlight) ✅ PRIDE (premium design, new “Live Fit” tagline) ✅ HEALTH (claims are small and refined) Think of it like a conversation. Celsius used to open the conversation with a bold health claim — which turned most people off. Now Celsius opens the conversation with enjoyment and lifestyle — and THEN, once people are intrigued, its health claims make them feel good. In 2023, Celsius netted $1.3 billion in revenue. Don’t ask, “What makes me unique?” Instead, ask “Am I meeting people where they are?” That distinction is EVERYTHING. -- 👋 P.S. Make sure you give Jason a follow!