Vision One Research

In a recent blog Our CEO Tony Lewis shared 10 𝐓𝐨𝐩 𝐓𝐢𝐩𝐬 𝐟𝐨𝐫 𝐒𝐭𝐚𝐫𝐭-𝐔𝐩𝐬 𝐚𝐧𝐝 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫𝐬. 1. 𝐊𝐞𝐞𝐩 𝐔𝐩 𝐖𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 Identifying and understanding your target audience is the foundation of any successful business. Market research helps you gather demographic information, preferences and behaviours, enabling you to tailor your products and services to meet their needs. 2. 𝐀𝐬𝐬𝐞𝐬𝐬 𝐌𝐚𝐫𝐤𝐞𝐭 𝐃𝐞𝐦𝐚𝐧𝐝 Before launching a product, it’s vital to determine if there’s a demand for it. Conduct research surveys and focus groups and analyse industry reports to gauge interest and identify potential market opportunities. 3. 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Understanding your competitors is critical to positioning your brand effectively. Market research allows you to analyse competitors’ strengths and weaknesses, uncovering opportunities to differentiate your business and identify potential threats. 4. 𝐓𝐫𝐞𝐧𝐝 𝐈𝐝𝐞𝐧𝐭𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 New trends are constantly emerging and offer a simple way to keep your brand topical and moving forward. Regularly conducting market research helps you identify emerging trends and adjust your strategies accordingly, ensuring your business remains relevant and competitive. 5. 𝐈𝐧𝐟𝐨𝐫𝐦𝐞𝐝 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧-𝐌𝐚𝐤𝐢𝐧𝐠 Market research provides the data needed to make informed choices about product development, marketing strategies and business expansion. Metrics are objective and reliable data for decision-making, and data-driven decisions are more likely to lead to success. 6. 𝐑𝐢𝐬𝐤 𝐌𝐢𝐭𝐢𝐠𝐚𝐭𝐢𝐨𝐧 Launching a new product or entering a new market involves risks. Market research can identify potential challenges and allow you to develop strategies to mitigate them, reducing the likelihood of costly mistakes. 7. 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Understanding customer behaviour and preferences can enhance your marketing efforts. Market research can reveal why customers choose your product over others and what influences their purchasing decisions, helping you refine your marketing messages. 8. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 Customer feedback gathered through market research can guide your product development process. By understanding what features or improvements customers want, you can create products that better meet their needs and stand out in the market. 9. 𝐁𝐫𝐚𝐧𝐝 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠 Effective brand positioning requires a deep understanding of the market landscape. Market research helps you identify your brand’s unique value proposition and communicate it effectively to your target audience, enhancing brand recognition and loyalty. 10. 𝐌𝐨𝐧𝐢𝐭𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐌𝐨𝐦𝐞𝐧𝐭𝐮𝐦 Regularly collecting and analysing data on brand awareness, customer satisfaction and market share allows you to monitor progress and make necessary adjustments to maintain growth. https://lnkd.in/eHjWiJSz

In a recent blog Our CEO Tony Lewis shared 7 lessons for monitoring brand and business growth. 𝟏. 𝐒𝐡𝐨𝐫𝐭-𝐓𝐞𝐫𝐦 𝐅𝐨𝐜𝐮𝐬 While it’s essential to address immediate challenges, a myopic focus can derail long-term success. One of the biggest challenges for Marketing Directors is striking the right balance between short-term gains and planning for long-term, sustained success. 𝟐. 𝐍𝐞𝐠𝐥𝐞𝐜𝐭𝐢𝐧𝐠 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 Data is the backbone of strategic planning. Many businesses falter by not investing in comprehensive data analysis. Regularly reviewing metrics such as customer engagement, sales figures, brand velocity, brand size, and market trends can reveal critical insights. Implementing robust analytics tools and dedicating time to interpret these numbers can prevent misguided decisions and ensure that growth plans are based on solid evidence. 𝟑. 𝐈𝐠𝐧𝐨𝐫𝐢𝐧𝐠 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫 𝐅𝐞𝐞𝐝𝐛𝐚𝐜𝐤 Customer feedback is a goldmine of information. Yet, some businesses overlook this invaluable resource. Regularly soliciting and acting on feedback can help you understand customer needs and preferences, adjust your offerings, and enhance customer satisfaction. 𝟒. 𝐈𝐧𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐁𝐫𝐚𝐧𝐝 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 Inconsistent messaging confuses customers and weakens brand identity. Ensure that your brand's voice, values, and messaging are consistent across all channels. 𝟓. 𝐔𝐧𝐝𝐞𝐫𝐞𝐬𝐭𝐢𝐦𝐚𝐭𝐢𝐧𝐠 𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 Regularly analyse competitor strategies, market positioning, and performance. In my early days as a researcher, Tetley Tea successfully launched round tea bags. Interestingly, their competitor, Brook Bond (PG Tips), had considered a similar concept but dismissed it after negative focus group feedback. Tetley’s success came from offering samples for trial – participants discovered the round bags fit perfectly in cups, creating a positive emotional connection. This underscores the importance of realistic testing: don’t dismiss seemingly ‘silly’ ideas until consumers can experience them. 𝟔. 𝐋𝐚𝐜𝐤 𝐨𝐟 𝐅𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 Flexibility allows your business to pivot in response to new opportunities or challenges. Brands need to be consistent in style and approach and have a signature that everyone should recognise. If you’re looking to grow, this dynamic and flexible part of a brand is much more important than the rigid brand identity and assets. The fluidity and flexibility are what creates brand momentum and gives a brand ‘wiiiings’ as Red Bull puts it. 𝟕. 𝐎𝐯𝐞𝐫𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 Your employees have valuable insights into operations and customer interactions. Encourage a culture where employee feedback is valued and considered in strategic planning. Their perspectives can highlight inefficiencies, innovation opportunities, and potential improvements. You can read the full article on our website: https://lnkd.in/eEMjxUyx #brand #businessgrowth #Marketing

We recently completed a project with Family Holiday Charity, a UK-based charity that focuses on inclusion in tourism, providing services to disadvantaged families going through tough times. The aim was to understand: - the barriers that families face in participating in tourism; - how having multiple barriers further affects their ability to participate; - how the barriers relate to perception and knowledge compared to external factors; and - what changes could be made to better support families in participating in tourism? Director of Experiences and Impact Jax Shaw said: “Vision One provided an in-depth report addressing the research questions and offering valuable insights and advice for future actions. The team managed the project well, working closely with the client to ensure all objectives were met. They also demonstrated flexibility and timely output delivery.” Thanks Family Holiday Charity, we thoroughly enjoyed working on this project!

We are delighted to be partnering with Alma again! #Alma #VisionOne #partnership

🌟 Congratulations to the recent winners of our prize draw at MAD//FEST. 🌟 🥇 1st prize – A night away with dinner at the Pig Hotels Chloe Bowers 🥈 2nd prize – Champagne afternoon tea at the Ritz Naomi Broughton 🥉 3rd prize – Fortnum and Mason hamper Jessica Emery Thank you to everyone who visited our picnic stand, took part in our prize draw and collected our tote bags, Terry's chocolate oranges and velocity golf balls!

Six at Six Series: Talking Brand Momentum at MADFest Vision One’s Director, TonyLewis, stole the show at MADFest earlier this month (2-4 July) with his original, innovative and – dare we say it – revolutionary concept: BRAND MOMENTUM! Talking to a standing-room-only crowd at London’s must-attend marketing event, Tony shared early access to some of the content of his debut, upcoming book: BRAND MOMENTUM due for release in just a couple of months. As thought leaders in brand building and brand development research, our brand tracking is uniquely actionable because it is centred on the Brand Momentum KPI and actionable driver, Velocity, which Tony spoke about at MADFest, and has written about in his upcoming book. Six standouts from Tony Lewis’s MADFest session in London earlier this month: 1. “Some people really like the science (physics) behind it and that it's grounded in theory which is tangible and real. I think it gives people a different perspective on marketing that taps into some universal science - and particularly energy and forces.” 2. “The predictive nature of Brand Momentum excites people because everyone wants a crystal ball, but this is also further evidence of it being a driver of growth rather than a symptom.” 3. “There are many benefits of momentum, which makes it highly attractive; there are 10-12 very strong benefits that make it hard to resist for CMOs, brand managers, and business leaders.” 4. “Our ability to predict Monarch’s demise (and more recently the Body Shop) helps demonstrate the power of the metric.” 5. “Marketers are always in search of the holy grail, and I think most marketers are unsure about which best metrics are the best for brand growth. The feedback from the MADFest presentation was that this has the potential to be the next powerful metric – and of course we agree!” 6. “Overall, I think what we’re talking about – through our work and our upcoming book - challenges many current beliefs and models, and offers something new and different, which is exciting…” If you’d like to receive a free digital ARC (advance reader copy) of Brand Momentum (in return for a review!) please get in touch with our book publicists info@literallypr.com and visit www.tonylewis.me.

#BrandMomentum is coming this September - get ready!! 👏

We have had a great three days at MAD//FEST 2024🥳 Sending a huge thank you to all of the organisers, the brilliant speakers, those who stopped to chat to the Vision One team and those who took part in Play Your Cards Right! Winners Announced 10th July📣🏆 #MADFest #VisionOne

Did you miss Tony Lewis’s session on Tuesday but still eager to learn more about the what we believe is the #1 metric for the boardroom? 🥇 Come over and speak to Alex Brown, Charl Baird and Adam Lunt on T19! #MADFest

Play your cards right and win a prize! 👀 Find us on T19 for your chance to win 🔥 #MADFest