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Six at Six Series: Talking Brand Momentum at MADFest Vision One’s Director, TonyLewis, stole the show at MADFest earlier this month (2-4 July) with his original, innovative and – dare we say it – revolutionary concept: BRAND MOMENTUM! Talking to a standing-room-only crowd at London’s must-attend marketing event, Tony shared early access to some of the content of his debut, upcoming book: BRAND MOMENTUM due for release in just a couple of months. As thought leaders in brand building and brand development research, our brand tracking is uniquely actionable because it is centred on the Brand Momentum KPI and actionable driver, Velocity, which Tony spoke about at MADFest, and has written about in his upcoming book. Six standouts from Tony Lewis’s MADFest session in London earlier this month: 1. “Some people really like the science (physics) behind it and that it's grounded in theory which is tangible and real. I think it gives people a different perspective on marketing that taps into some universal science - and particularly energy and forces.” 2. “The predictive nature of Brand Momentum excites people because everyone wants a crystal ball, but this is also further evidence of it being a driver of growth rather than a symptom.” 3. “There are many benefits of momentum, which makes it highly attractive; there are 10-12 very strong benefits that make it hard to resist for CMOs, brand managers, and business leaders.” 4. “Our ability to predict Monarch’s demise (and more recently the Body Shop) helps demonstrate the power of the metric.” 5. “Marketers are always in search of the holy grail, and I think most marketers are unsure about which best metrics are the best for brand growth. The feedback from the MADFest presentation was that this has the potential to be the next powerful metric – and of course we agree!” 6. “Overall, I think what we’re talking about – through our work and our upcoming book - challenges many current beliefs and models, and offers something new and different, which is exciting…” If you’d like to receive a free digital ARC (advance reader copy) of Brand Momentum (in return for a review!) please get in touch with our book publicists info@literallypr.com and visit www.tonylewis.me.

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