VisitAberdeenshire

Scottish Golf Tourism comes to a close tonight with an awards dinner at P&J Live, celebrating Scotland's brightest and best across the sector. ⛳ The VisitAberdeenshire team has had a full schedule of appointments, meeting buyers and tour operators, to promote the region's incredible golf offer. The team has also supported familiarisation trips, bringing expertise and local knowledge. To help golf tour operators find bookable products, the team has created a handy guide, listing courses and essential information. Take a look at our travel trade golf guide in the comments section below. 👇 Rachel Smith | Alanna Fowler | Millie Clarke | Chris Foy | DC Thomson |

Today some of the VisitAberdeenshire team headed to The Boat Inn in Aboyne for an adventure tourism-themed session with tourism and hospitality businesses. 🚴🏻♂️ The objective of the session was to delve a little deeper into the adventure tourism market, and to find out more about ‘Phil’ - a persona created with an interest in mountain biking. The session also highlighted the opportunities in this growing market, and how to appeal to audiences like ‘Phil.’ Chris Foy | Kayleigh McLeish | Maryn Grieve | Deirdre O'Donnell | Laura Delaney MCIPR Chart.PR | William Clarke | Lorna Carnegie | Opportunity North East Limited

Today marks day one of appointments and is a perfect opportunity to look over the past few days organised by the fantastic team at Scottish Golf Tourism Week. This is just a wee snippet to show how much fun we have up here in the north east. Myself and Millie Clarke from VisitAberdeenshire will be at table 75 over the next 2days and we are excited to tell you all about the fun activities you can do once you’ve won at the golf for the day (although, I’ve never met a golfer who tells me they are the winners)! I am looking forward to collating all the fun pictures the #aberdeenshire fam took but I couldn’t start the day without that little bit of sunshine ☀️ #visitabdn #sgtw25 #golfaberdeenshire #scottishgolftourismweek

Scottish Golf Tourism Week officially tees off today at The Chester Hotel, bringing buyers and businesses together for a packed schedule of appointments, familiarisation trips and networking. 🏌♀️ More than 100 Scottish golf businesses and 90 international tour operators will be taking part, travelling to the North-east for the three-day event. 🤝 VisitAberdeenshire's CEO Chris Foy will address attendees tonight at a welcome reception and dinner, at The Chester Hotel. Millie Clarke | Alanna Fowler | DC Thomson |

📣 The Aberdeen City and Shire Thistle Awards (ACSTA) are now open for North-east tourism and hospitality businesses to enter. Designed to celebrate exceptional experiences across the North-east of Scotland, the ACSTA awards provide the perfect opportunity to highlight business' achievements, boost brand awareness and celebrate the vibrant North-east tourism sector. With 15 categories in all ranging from Best Hotel Experience, Climate Action to Outstanding Cultural Event or Festival, the winners of the ACTSA awards automatically qualify for VisitScotland's Scottish Thistle Awards, Scotland's national tourism honours. The deadline for entries is Monday 28 April. Click the link in the comments below to start your application. Good luck! 🌟

It’s (almost) springtime, and to mark the occasion, VisitAberdeenshire is running a campaign designed to drive visits to the city, targeting local residents in Aberdeen and Aberdeenshire, as well as near neighbours in Moray and Angus. 🌼 ‘Make A Day of It’ is a promotional content partnership campaign with DC Thomson and is funded by UK Shared Prosperity Fund, via Aberdeen City Council. The campaign features things to do with the family, rainy day adventures and a Tall Ships Aberdeen preview to the big event later this year. For more city inspiration, check out the digital magloid at the link below and VisitAberdeenshire’s Facebook and Instagram accounts for even more content. 🙌🏻 https://lnkd.in/euKi5Vdz Ashleigh Pirie | Morgan Dunn | Laura Delaney MCIPR Chart.PR | Chris Foy

At VisitAberdeenshire, everything starts with insights. 👀 We embed insights in all decision making, and by being insights-led, we are able to make informed choices for the work we lead on and support. We are intentional about the way insights are used by us and the wider industry. This includes: ✔️ An annual study of consumer research to understand motivations, behaviours and attitudes ✔️ Insights inform campaign briefs, and resulting evaluation forms new insights ✔️ Annual survey following the tourism development programme helps to shape the following year’s activity ✔️ Follow-up from on-site visits from conference organisers exploring shifts in perception and feedback on experiences. Check out the link below for more VisitAberdeenshire insights. 👇 https://lnkd.in/eK3HX7QJ Deirdre O'Donnell | Chris Foy | Opportunity North East Limited | Aberdeenshire Council | Aberdeen City Council |

March marks Scottish Tourism Month, bringing the sector together to celebrate the industry's contribution to the economy and highlight the support it needs to thrive. ⭐️ VisitAberdeenshire’s tourism development team hosts in-person events and webinars throughout the year, designed to help tourism and hospitality businesses adapt to new markets and consumers’ needs. This month, the team will be hosting: ✅ Visual and deaf awareness webinars with North East Sensory Services ✅ Website 101 design webinar with Business Gateway ✅ Adventure tourism session in Aboyne to understand more about potential audiences ✅ Peterhead networking meeting for tourism and hospitality businesses at Peterhead Prison Museum For more about these events and how to book, visit the link below to secure your place. Millie Clarke | Kayleigh McLeish | Rachel Smith | Maryn Grieve | Chris Foy | Opportunity North East Limited | Aberdeenshire Council | Aberdeen City Council |

As we look back on another Scottish Apprenticeship Week, meet Scarlett Bowman, VisitAberdeenshire’s current Foundation Apprenticeship student on placement from North East Scotland College. Scarlett has worked closely with the VisitAberdeenshire team, immersing herself in all things tourism, learning transferable skills as she moves through the placement. She’s coming to the end of her time with VisitAberdeenshire, and we’d like to thank her for her enthusiasm and excellent work during the last few months. VisitAberdeenshire is committed to developing the future workforce, by sharing the team’s knowledge and experience to help students consider tourism as an engaging, vibrant career path. Chris Foy, Fiona Douglas, Assoc CIPD, Rachel Smith, Rachel Mumford, DYW North East, Skills Development Scotland #ScotAppWeek2025 #MadeForBusiness

Today on World Book Day, we're celebrating the glorious written word by launching our new phrasebook, designed to encourage a common voice when describing reasons to visit the North-east of Scotland. 💙 The phrasebook acts as a recipe, allowing users to select themes, words and phrases that poetically describe the region. It's just one tool that VisitAberdeenshire has created. The online content hub contains hundreds of images, video and even music, to help promote Aberdeen and Aberdeenshire. How would you describe the beauty and grandeur of the North-east? Take a look at a sneak preview below, or request to download at the link in the comments. Chris Foy | Laura Delaney MCIPR Chart.PR | Opportunity North East Limited | Aberdeen City Council | Aberdeenshire Council