VisitScotland

Find out more about plans for domestic visitors intending to visit Scotland this spring with the latest results from our Domestic Sentiment Tracker - now available. 📊 #ScottishTourism #Tourism #Research #Insights Full report - https://lnkd.in/dg5egRaa

As we welcome the arrival of spring, our marketing efforts focus on highlighting the incredible seasonal tourism experiences and events taking place throughout Scotland. Explore our latest collection of spring activities designed to inspire visitors to discover the beauty of Scotland during this vibrant time of year. 🌷🌼 https://brnw.ch/21wRpyV 📸A Highland cow at Pollok Country Park, Glasgow. Credit VisitScotland / Kenny Lam 📸 The Japanese Garden at Lauriston Castle and Gardens. Credit VisitScotland / Kenny Lam 📸 Westerton Farmers in Aberdeenshire. Credit VisitScotland / Mat Hay

Entries are now open for the Scottish Thistle Awards 2025! The awards champion the businesses and events delivering the highest quality experience for visitors and guests. If that’s you, make sure to officially enter to be in with a chance of winning a coveted trophy.   Enter at: https://lnkd.in/eZuY7HfV

It’s back! Series 3 of Scotland’s Greatest Escape kicked off this week to reveal some of our country's best holiday escapes. Tune in to watch presenter Grado and weather expert Judith Ralston join forces to uncover Scotland’s ultimate holiday destinations. You can watch all episodes on BBC iPlayer now. Image credits: BBC Scotland / Red Sky productions. 

It was an insightful and interesting start to the week with The Scottish Tourism Alliance (STA) for their annual Signature Conference covering topics from traveller trends and insights, to becoming a world-leading destination, and industry leadership and inspiration. Our Directors Cat Leaver and Rob Dickson joined the speaking line-up whilst our Strategy Leader Gwen Raez joined forces with Jeremy Sampson from The Travel Foundation for net-zero focussed workshops. Find out more about their discussions and highlights from the event [link in comments]

It's four weeks to go until VisitScotland Connect 2025 takes place at P&J Live, Aberdeen. Our event will welcome more than 240 trade-ready Scottish businesses to connect with over 250 buyers (from 23 countries) who plan inspirational Scotland trips for their clients. Hear from our Chief Executive Vicki Miller, speaking at a previous VisitScotland Connect, about the importance of the event and its role in promoting Scotland to the world. Find out more on VisitScotland.org (link in comments). #VisitScotlandConnect

Have you submitted your nominations for the Scottish Thistle Awards yet? For over 30 years, these prestigious awards have celebrated the very best of Scotland’s tourism and events industry, recognising the outstanding achievements of businesses and individuals who make Scotland a top destination for visitors.  Find out more on VisitScotland.org, and nominate today. Link in comments.

You snooze, you win! Sleep tourism, affectionately known as "Snoorie," has emerged as the top wellness travel trend for 2025. In fact, that perfect nap could help boost tourism in Scotland. Dive deeper to explore this phenomenon and hear from businesses experiencing the positive effects of these wellness trends. Read the full story - https://lnkd.in/eCRmwJE4 📸 Top image credit: Elle Fyfe Photography. Bottom left - credit: Highlands Coast Hotels and bottom right - VisitScotland / Mat Hay

In honour of International Women's Day, we're excited to celebrate the outstanding achievements of our team members. From receiving prestigious industry awards to accomplishing significant work milestones, we want to take a moment to recognise and applaud the incredible contributions of these remarkable women! Beth Thoms, Abigail Shaw, Rachel W., Cat Leaver, Theresa Steven, Nicole Graham, Sam Hossack & Marie Christie

We've had a great week at ITB Berlin with VisitBritain. There's been over 100,000 trade visitors across three days and 5,800 exhibitors from 170 countries. Thank you to everyone who met with us, we hope to see you in Scotland soon!