54

Our Pushing the Edge Challenge is designed to inspire our team members to step out of their comfort zones and take on personal obstacles in 2024—whether physical or mental. It’s all about growth, resilience, and fostering a culture of continuous improvement together. A massive congratulations to George Doyle our Group Financial Controller at 54, for successfully completing his Pushing the Edge challenge—a remarkable 1,000-mile bike ride across Europe in just 10 days! George’s journey was a heartfelt tribute to his father, Tony Doyle MBE, a two-time World Cycling Champion. Alongside his brother and two friends, George retraced his father’s racing routes through eight European cities, starting in Ghent and finishing in Munich. Through his Pushing the Edge challenge, George has impressively raised over £11,000 for Pancreatic Cancer UK and Headway. Congratulations, George—what an amazing achievement! You can see more on his journey via Instagram - @rideforthechamp 🚴 #WeAre54 #PushingTheEdge 

A massive congratulations to 54's portfolio brand, MOB, on being nominated for ‘Best Promotional Film’ at the 2024 Motor Film Awards for their remarkable work on the #Senna30campaign with McLaren Racing!   This beautifully crafted tribute celebrates the legacy of Ayrton Senna, 30 years on. MOB’s creative vision and execution are truly world-class!   Check out the full video and join us in celebrating Senna's legacy.   #PushingTheEdge #WeAre54 #Senna30 #AyrtonSenna #MOBFilm

The Asian Tour made a groundbreaking debut in the UK in 2022 with the International Series England hosted at Slaley Hall, marking a significant step in expanding its global audience and showcasing its exceptional talent.     That milestone event paved the way for growing interest in the tour, drawing in new fans and heightening the visibility of Asian golfers on the international stage. Now, with its third return to the UK for The International Series England at Foxhills, the tour continues to bridge diverse golfing cultures and underscore its commitment to global growth for its players.    54 is proud to have played a part in the success of The International Series England, managing communications, social media, and event operations, and can’t wait to engage record numbers of fans in person and online with an outstanding experience this weekend.      #WeAre54 #PushingTheEdge LIV Golf

We’re extremely proud to announce we are a strategic investor in Creator Sports Network (CSN). This collaboration will transform how live sports are consumed by younger audiences, leveraging CSN's innovative distribution model. Together, we aim to drive significant commercial value for rights holders and brands, pushing the edge of sports broadcasting. CSN merges live sports with the reach of digital creators, engaging new and younger audiences on social and streaming platforms. Their unique approach has already seen success with major sports organisations, enhancing fan engagement and viewership. Read more here - https://lnkd.in/ebMdh5ZE #WeAre54 #PushingTheEdge 

We are excited to share that 54 has acquired the award-winning production house MOB, significantly enhancing our content creation capabilities. MOB's impressive portfolio includes collaborations with top brands and sports franchises like Adidas, Manchester City, and McLaren F1. Together, we will push the boundaries of what sport can achieve and deliver impactful solutions for our global partners. Read more here - https://lnkd.in/eMszJ7k2 #WeAre54 #PushingTheEdge 

We are excited to share that 54 has acquired the award-winning production house MOB, significantly enhancing our content creation capabilities. MOB's impressive portfolio includes collaborations with top brands and sports franchises like Adidas, Manchester City, and McLaren F1. Together, we will push the boundaries of what sport can achieve and deliver impactful solutions for our global partners. Read more here - https://lnkd.in/eMszJ7k2 #WeAre54 #PushingTheEdge 

Good morning, good afternoon and good evening.     With the unveiling of our European and Vietnamese bases in Sotogrande and Ho Chi Minh City, 54 is now nine locations globally and counting (and nearly as many time zones).     ‘Global insights, local perspectives’ is something you’ll hear members of the 54 team say often. Our growing footprint of geographies and professionals not only allows for ‘boots-on-the-ground' delivery in some of the most exciting markets in sport today, but their first-hand expertise also crucially feeds our centralised data & insights, delivering knowledge that can be utilised in the development of strategies to be rolled-out anywhere in the world.     This network allows us to spot trends sooner, share unique solutions and learn quickly from our successes and challenges in each market. It’s a position we count ourselves very lucky to be in.    #PushingtheEdge #WeAre54 

At 54, we’re proud of our golf heritage and the heights we've helped prestigious tournaments, brands, rights holders, federations, governing bodies and individual stars achieve. Driven by our experience, and the opportunities afforded to fans and all stakeholders in a rapidly evolving landscape, we have expanded into wider sport, serving as strategic partners to some of the most exciting projects possible. Our team is comprised of an ever-diverse array of experts from across the sporting spectrum, helping us to provide solutions rooted in boundless creativity and positive disruption. To join our team, take a look at our live roles at www.weare54.com/careers #WeAre54 #PushingTheEdge

As our Events and Marketing teams enjoy bumper crowds at this weekend’s LIV Golf Andalucía at Valderrama, it’s hard to ignore the prevailing strength of Spanish sport.  Reigning FIFA Women’s World Cup winners. A Euros final for its men. High expectations of further men's success at Wimbledon. The only country currently with three riders in the top ten of the Tour de France. Second only to the USA in the valuation of its top sporting franchises (Real Madrid and FC Barcelona). Individually and as captain of his Legion XIII team, national hero, Jon Rahm, can assume the top spot in both LIV Golf rankings with victory on home soil on Sunday.   Spain’s system for sporting governance was highly influenced by the Barcelona Olympic Games, the groundwork being laid from the confirmation of a successful bid in 1986.  It’s still recognised as one of the best in the world today, and clearly acknowledges that a connected strategy for sport, from grass roots to elite levels, often yields more than medals.  As in evidence at Valderrama, Andalucía is embracing sport as an economic enabler. It has increased the number of sporting events from 8 in 2018 to 50 this year, including the E1 Puerto Banús Marbella GP, delivered successfully by our events team earlier this year. Our new European office, itself in Sotogrande, has ambitious plans to ride this wave, utilising our Spanish base to connect with brands, franchises, federations and rights holders, who are equally appreciative of the impact of sporting prescience.  Here’s to a thrilling weekend of sport (with a palpably Spanish flavour)! #WeAre54 #PushingTheEdge

We're thrilled to announce the opening of our new office in Sotogrande, Spain, marking a significant step in 54’s European expansion!     We welcome Francisco de Lancastre David, CCM as Director to our growing team. His expertise will help drive our growth and deepen our presence in the EU market.     To discuss opportunities and to find out how you can push the edge with our new European office, get in contact via info@weare54.com    Read more: https://lnkd.in/dum5DhDY   #PushingTheEdge #WeAre54