Rationale

In partnership with Scottish Financial Enterprise and Progress Together, we hosted a roundtable to discuss the challenges of driving greater diversity and how firms can realise its long term ROI. Touching on global and regional contexts, there were 4 key themes. 🟢 Data collection to benchmark and report tangible effects on profitability is essential. 🟢 Storytelling is the key to influencing perception and culture. We must use it to build a better sector-wide understanding of socio-economic diversity and its business benefits. 🟢 The sector has made strides in entry-level programs and apprenticeships, but progression into senior levels is not representative of the diverse talent pool, contributing to a skills gap. 🟢 Investment is needed to create and scale robust routes of entry, educate a broad base of stakeholders and appoint dedicated roles to drive initiatives forward. Thank you to the attendees for sharing stories, thoughtful insights and the candid discussion. Sandy Begbie CBE FRSE | Jayne Currie | Abubakar Mehdi | Connie Hammond | Heather Inglis | Kirsty Brownlie | Nathalie Cutting | Margaret Johnson (She/Her) | Liam Fogarty | Andrew Morton | Chris Shields | Sarah Glanville #FinancialServicesMarketing #ESGComms #EmployerBrand

It was wonderful to see our work and the Radiobotics team in action at ECR 2025! Radiobotics is an AI-powered solution for MSK imaging to help clinicians make faster, more accurate diagnoses. Accompanied by a refreshed set of brand guidelines, we’re ensuring that all internal and external material cohesively illustrate a compelling brand narrative so the company can stand out in a saturated market. More on our work in healthcare: https://lnkd.in/epNSqC-W #ECR2025 #RadiologyMarketing #HealthcareMarketing #HealthTech

🪴 Don't forget to drop in for our planting session with Vegware tomorrow, 25 Mar from 12pm - 2pm! 📍 Rationale HQ, 61 Shore, Edinburgh EH6 6RA

As a B Corp, we're committed to donating 5% of billable hours to charities. We’re working with Edinburgh-based charity The Welcoming Association to refresh their communications and messaging strategy, so they can confidently speak to service-users, policy makers and potential donors. The Welcoming supports New Scots with free English classes, community fridges, job-seeking and community-building opportunities. Learn more about their work here: https://lnkd.in/eFzrimSr #BCorp #ProBono #CharityMarketing #BCorpMonth

Beautiful morning to be down in London for The Financial Services Forum's latest event, taking part in a panel discussion on in-sourcing and the use of in-house teams vs out-sourcing and the hiring of agencies. It was a relief to find that, despite the debate-style framing, our discussion focused more on why and how agencies can best add value. I'd say one of the things clients value most about working with agencies like Rationale is the outsider perspective we bring to their challenges. This allows us to spot opportunities or storytelling threads that those immersed in the day-to-day of the organisation might struggle to see. Freed from the constraints and pressures that come from working in-house, agencies often have more license to push for the unexpected, original, outside-the-box ideas that will ultimately have greater cut-through and impact in our noisy world. But at Rationale we also firmly believe that we are at our best when we work collaboratively together with a strong in-house team. Our clients are experts in their brands, products and customers, and learning from them is usually our first priority when tackling a new brief. We always get to a better solution when ideas and builds come from both sides of the partnership. Huge thanks to my fellow panellists Kathryn Pinner and Ian H. for the insightful discussion, and to the team at FSF for hosting.

We have been working with Innovate UK to tell the story of their impact. Funded by UK Research and Innovation (UKRI), Innovate UK Business Connect is supporting the UK to be the fastest transitioning economy to Net Zero. Through a suite of content, including stakeholder interviews, event and case study videos, reports and exhibition booth designs, we’re reaching SMEs, innovators, entrepreneurs government stakeholders and the public to bring awareness to the impact of innovation. Learn more on how we’re supporting Innovate UK: https://lnkd.in/e5sARzm6 #InnovationMarketing #Storytelling #SustainabilityMarketing

As part of our Net Zero strategy, our team follows a set of best practices for better sustainability. In honour of B Corp month, here are some key tips: 🔋 Keep devices charged between 30-70% 📧 Email attachments use much more energy than a cloud link! If an attached file is necessary, reduce the file size and limit large email attachments 📫 Unsubscribe from unused mailing lists. Each spam email requires energy to send and receive, emitting an average of 0.3g of CO2 🚗 Commuting by car emits 5320% more CO2 than traveling by bike ️🌡️ Every degree you turn your thermostat down can save 10% on your energy bill Learn more about our B Corp commitment: https://lnkd.in/eR5XUWyF #BCorp #Sustainability #SustainableBusiness #BCorpMonth #NetZeroStrategy

Is your employer brand costing you? Benefits, progression and internal communication. How do these contribute to an effective employer brand? Our Business Director Drew G. explains how a cohesive employer brand strategy can impact recruitment efforts, customer experience and business growth. 🔗 Read part two of our employer brand series here: https://lnkd.in/e9ZCUWD3

We’re hosting a drop-in planting session for B Corps with Vegware next week! 📆 Tuesday, 25th March 🕛 12-2pm 📍 Rationale HQ: 61 Shore, Edinburgh We'll be providing a variety of seeds, compost and seedling cups. Feel free to bring along your own planters or any special seeds you'd like to share. 🪴 #BCorp #EdinburghBCorp #BLocalScotland

From a dining room table to a bright office on the Leith shore, Rowan Morrison tells Prolific North about where we work and how we bring our creativity to life. Learn more about our office llamas, buddy dates and unwritten tea rule. How many cups should you offer if you’re making a round of tea? Read the full article here: https://lnkd.in/gSvsJneY #BCorp #CompanyCulture #EdinburghAgency