Launchmetrics

Understanding the nuances of successful watch marketing is essential to staying ahead in the competitive watch landscape of today. Our latest brand ranking unveils the most successful strategies being used by premium watch brands to drive huge impact, expand their reach to new global markets, and connect with audiences on a more personal level. One key takeaway we identified from this ranking was that APAC's influence continues to surge. China saw a 14% increase in MIV® for Tissot, and India experienced significant growth of 84% for Movado. Further highlighting APAC's influence and ability to authentically connect with audiences and achieve unparalleled reach is Lee Dong-wook, through a single post featuring Tissot, garnered $655K in MIV®. Get an in-depth look at the strategies achieving huge success today and request your own brand ranking Get your copy 🔗 https://bit.ly/3Lj22sb #WatchesandWonders #WatchInsights #WatchMarketing #BrandStrategy #MarketingStrategy #Marketing #FashionMarketing

Only one day left until our exclusive webinar, "The Future of Events," takes place. We'll share the tips and tricks you need to create unforgettable fashion events. On July 10th, we'll break down RFID's capabilities and how this game-changing technology helps you reduce registration times, provide precise, accurate attendance tracking and keep your events secure. Discover real-life case studies on how fashion brands are leveraging RFID integrations to upgrade their event management processes—empowering them to offer seamless experiences to their guests. Don't miss out! Secure your spot now 🔗 https://bit.ly/4cxPQji #Launchmetrics #FashionSampleTracking #BrandPerformance #FashionPR #FashionMarketing #datadriveninsights #fashionstrategy #marketingstrategy #Marketing #BrandMarketing #Datainsights #impacttracking #Eventmanagement Crystal Tang Giustina Ciccariello Lara Camagni Mark Brewster Margherita Ghirlandi

The beauty market shows no signs of slowing down. By 2027, it is projected to reach a value of $580B, according to Mckinsey. A rapidly growing industry means increased competition, and brands must stand out to be at the front of consumers' minds. How can your beauty brand stand out from the rest? Sign up for our webinar on August 7th in partnership with CEW. Our CMO, Alison Bringé (nee Levy), will be joined by industry experts to discuss the current beauty landscape using data-backed insights. We will share: ✅ Real and recent campaign examples dissected by beauty industry experts ✅ Today's most relevant Voices and channels by segment ✅ Key trends and actionable takeaways for successful strategy formation We will also share exclusive findings from our new report, 'The Beauty Industry Trends of 2024', featuring case studies from the industry's top 20 brands, the Voice and channel strategies taking center stage and the best practices to boost your brand positioning. Gain a global understanding of beauty market trends by registering for our webinar today. Secure your spot 🔗 https://bit.ly/4cxUwWb #BeautyMarketing #Beauty #BrandPerformance #DataBackedInsights #DataDrivenStrategy #DataStrategy #MarketingStrategy

With S2 on the horizon, it’s prime time for brands to optimize their strategic event management. We recently held a webinar that uncovered the secrets to creating memorable events that will help drive growth and foster meaningful, lasting connections with new audiences, maximizing your marketing ROI. Did you miss out on the chance to watch Lisa Buzzoni, Customer Success Manager at Launchmetrics and Charlotte Gillet, Business Marketing break down how to navigate rising costs and market uncertainties with data-driven event strategies using data from Launchmetrics Events. Well don’t worry! It’s not available to watch on-demand. Our industry experts also discuss how brands can leverage RFID technology to create a hassle-free, digital check-in process and optimize seating charts to maximize your impact. Learn to seamlessly manage event data, analyze performance, and maximize ROI for collection launches, campaigns, and partnerships. Watch Now 🔗 https://bit.ly/45PPuSB #StrategicEventManagement #FashionMarketing #BrandGrowth #MarketingStrategy #ImpactTracking #FashionEvents #FashionWeek #S2

Jacquemus' 15th Anniversary show is now live on Launchmetrics Spotlight! Our powerful Spotlight tool also allowed us to access the exciting data behind Jacquemus' latest collection, revealing that the top look from the catwalk was #47, worn by K-pop star Jennie Kim for her runway debut. This look was featured in 116 placements and generated $371K in Media Impact Value® (MIV®). Interestingly, this is relatively uncommon, with Look #1 often stealing the show. This highlights how your models can have a huge impact on your brand’s performance. In second place was look #25, worn by Deva Cassel, which generated $107K in MIV. The impact of this look was further amplified after Deva's mom, Monica Bellucci, who posted it on Instagram. Alongside offering high-quality images across key fashion events, Spotlight also provides: ⭐️Enhanced image matching using our in-house algorithm that detects which spotlight images have been used across social, media and print with near-perfect accuracy. ⭐️ Improved image tracking, meaning we can track placements across social media, such as Instagram, allowing you to clearly understand the impact of each post. ⭐️ Understand how much MIV each look generated just one day after your event. Request a Launchmetrics Spotlight demo today and elevate your fashion marketing strategy 🔗 https://bit.ly/4eTvUJ2 #LaunchmetricsSpotlight #FashionImages #DataDrivenFashion #Jacquemus

What does the future of marketing have in store for outdoor brands? Since 2020, the outerwear industry has progressed from providing athletic equipment to becoming a standard part of everyday lifestyle choices. Consumers, particularly Gen Z, aren’t just looking for the right product, they are now expecting brands to embody their values and ethics, and choose to engage with Voices who genuinenly connect with these values. We’ve taken a look at some of the outdoor brands that seem to be nailing their Voice strategies and are successfully generating impact, through partnerships with celebrities and athletes of immense influence. For example: 🎥 Actor and martial artist Jason Statham generated $1.8M MIV for Arc'teryx across two Instagram posts. 🗻 American rock climber Alex Honnold garnered $578K MIV across 12 placements for The North Face. 🧗♂️ German rock climber Alexander Megos drove $156K MIV across 16 placements for Patagonia in one month. Find out more details about how outdoor brands are transforming their marketing strategies in our newest brand ranking. 🔗 https://bit.ly/3LcpUgW #MarketingStrategies #BrandRanking #IndustryInsights #Outdoorbrands #Sportsmarketing

How did Schiaparelli achieve a 463% increase in Media Impact Value® (MIV®) since the pandemic? Our latest report, "Reinventing Influence: The Gen Z Impact on Fashion Marketing" features a deep dive into Schiaparelli's success in creating viral moments that resonate with Gen Z audiences. From Kylie Jenner's iconic lion dress to Doja Cat's crystal-studded appearance at SS23 Haute Couture Week, Schiaparelli has mastered the art of generating high-impact content that sparks engagement and strengthens their brand relevance. Our report also delves into the top 20 fashion and sportswear brands in luxury, premium, and mass market segments, identifying the most influential Voices and global celebrities driving brand visibility. Discover actionable insights and key takeaways to help you navigate the changing fashion marketing landscape and connect with the Gen Z—most influential consumer demographic of today. Download the report now and elevate your fashion marketing strategy 🔗 https://bit.ly/45Si9Gx #GenZMarketing #Schiaparelli #Launchmetrics #Dojacat #kyliejenner #GenzFashion #InfluencerMarketing #BrandGrowth #DataDrivenInsights #FashionIndustryReport

As brands prepare for the second half of the year and gear up for the fashion weeks ahead, it's essential to use advanced event strategies to secure success.. Join us on July 10th for 'The Future of Events,' our upcoming webinar. This session will introduce you to innovative event strategies and help you enhance your brand's event experience. We will share how RFID technology is a solution to common industry challenges, as well as how you can use it to optimize your brand's operational efficiency. We'll cover everything from digitizing your check-in and eliminating long wait times to enhancing security, preventing unauthorized access and streamlining your performance analytics. Learn how sharing one central database for all attendee management allows multiple teams to work on one event across the globe. Don't miss this opportunity to perfect your strategy and learn from real-world case studies of leading fashion brands. This knowledge will help you stay ahead in today's changing landscape. Secure your spot 🔗 https://bit.ly/3x3JF6Y #RFIDTechnology #EventManagement #FashionIndustry #brandmarketing #Brandstrategy #Brandperformance #datadriveninsights #datainsights #fashionpr 

Every year, there’s a few brands that really stand out at the Met Gala, and this year, some interesting brands took center stage. Pandora dazzled on the red carpet as seen on Pamela Anderson, whose Pandora jewelery amassed $1.5M in Media Impact Value® (MIV®) for the brand. Another surprising brand on our ranking can be seen on Alia Bhatt, who was dress by Indian fashion designer Sabyasachi. These fresh and exciting partnerships highlight how brands are starting to adopt marketing strategies commonly used in the luxury sector, and that it's driving huge success. The right star can exponentially amplify a brand's message, but the real challenge is analyzing the data comprehensively and making informed decisions. Go behind the scenes of fashion’s most exclusive event and learn more. 🔗 https://bit.ly/3yoTahw #MetGala2024 #RedCarpet #CelebrityFashion #brandimpact

At Launchmetrics, our summer socials are well underway… Throughout June, our teams across the globe have been catching up, including our London team, which took part in a pasta-making class, and our Madrid team, which spent the day relaxing by the pool followed by a delicious barbecue. These events are more than just a break from work; they’re an opportunity for our teams to connect, unwind, and celebrate our shared successes. Whether it's learning new culinary skills or soaking up the sun, these moments of joy and camaraderie reflect the vibrant culture we foster at Launchmetrics. Curious about joining a dynamic and supportive team? We’re always looking for passionate individuals to join us on our journey. Check out our latest job openings and see where you might fit in! 🔗 https://bit.ly/49UWcYl