Webmart

🌍⌛ Today, 1 August, 2024, is #EarthOvershootDay: the day we’ve used up more of our planet’s resources than it can regenerate in a year. This date has advanced by five months over the past 60 years, and now, we would need 1.75 Earths to sustain humanity's current consumption rates. Businesses often contribute to this problem by consuming more resources than the planet can regenerate and prioritizing short-term profits over long-term sustainability. But #BCorps are proving that businesses can—and must—also be part of the solution. By moving away from economic principles that promote greed, wealth inequality, and ecological collapse, the #BCorpMovement is working towards a future where businesses regenerate rather than deplete our planet’s resources. As the climate crisis intensifies, it is crucial to accelerate our efforts to #MoveTheDate of Earth Overshoot Day. We must shift from incremental improvements to substantial, impactful actions. This urgency is why the standards for #BCorpCertification are evolving. Swipe right to learn more or read the “Environmental Stewardship & Circularity” impact topic in our latest draft standards https://bit.ly/3WpSFvT

With a packed agenda of expert speakers, workshops, and practical advice, Plunkett UK's Conference promises to be an insightful destination for community businesses. We're proud to sponsor this annual event on Wednesday 23rd October. Book your place today via the Plunkett website 💻 https://lnkd.in/eJ6JfszQ #NCBConf

Celebrating World Nature Conservation Day 🌱 At Webmart, we’re passionate about supporting our planet through green initiatives. Did you know we have our very own forest in Scotland? 🌲 AKA the Oxygen Farm - where we’re planting trees and building ponds to enhance biodiversity and carbon sequestration. It’s a vital part of our commitment to sustainability and a greener future. Let’s all do our bit to protect and preserve our natural world. Happy World Nature Conservation Day! Learn more about the Oxygen Farm and how you can book your stay 👉 https://hubs.la/Q02J3pDD0 #WorldNatureConservationDay #Sustainability #RestoreNature #OxygenFarm

Missed us at the marketingSHOWCASE? Our CCO Tom Maskill discussed how digital and offline marketing has a hidden environmental impact and what you can do to become more carbon literate 📖 Watch How To Scale Your Marketing Without Costing The Earth online now: https://hubs.la/Q02HMLM_0 #SustainableMarketing #DigitalMarketing #CarbonFootprint

#Mail could be the final piece of your marketing strategy! Why, we hear you ask? Because mail can hold your customers’ attention, on average, for 108 seconds. 🧩 Get all the tips and tools you need to get your customer's attention and boost marketing ROI, by downloading our report, 'The Attention Advantage', written by WARC. It’s time to start lapping up the attention! ➡️ bit.ly/3uDsRCK #attentionmetrics #marketingeffectiveness

Webmart Summer Party! 😎 In what's fast becoming our annual tradition, we took a 'punt' on the weather being nice and headed out on the river for some wholesome team building fun. It was also a chance for the team to bid farewell to Webmart legend Richard Boon as he sets off on his own entrepreneurial journey 🚀 Until next time 🎉 #TeamWebmart #SummerParty #MarketingAgency

Direct Mail Vs Door Drop - which is better? This is something we get asked a lot and unfortunately there’s no easy answer. It all depends on who your target audience is, what type of brand you have and what your budget is. What works for one brand might work differently for yours! This quick guide breaks down each type, cost, and interesting statistics on engagement levels with mailing campaigns. Do you have a preferred mailing type? Or do you mix it up! Online blog: https://hubs.la/Q02HBcSN0 #DoorDrop #DirectMail #PrintMarketing

Ever wanted to walk down the red carpet? Well now you can- just visit Webmart and you will be treated like a celeb! Hope to see you soon 😍

Marketing emissions account for a good chunk of global greenhouse gas emissions. The ads we produce, share and consume both digitally and physically have an impact which we're often detached from so struggle to see or measure. When we don't see or measure things, it's pretty hard to do anything about it. Assessing and understanding the impact we have is the first step in doing something about it. Without that, and the actions which can then follow, emissions from marketing will continue to increase. In the last year alone, Google's emissions have increased by 13%, and they're now nearly 50% up on 2019. Before running your next campaign, see if you can assess what the impact is and do something to mitigate it. It might be tweaking the ad type, optimising videos and images, improving your targeting, having smoother customer journeys or any number of factors which contribute. Not only will this help make a dent on emissions, but when done right they should improve your ROI as well. https://lnkd.in/eUZJcCGx

Award winning campaign for Exodus Adventure Travels✈️ Delivering a 57% reduction in carbon emissions and enhanced response rates 📨 Are you satisfied with your direct mail response rates? If you're looking for better results, eye-catching designs, as well as helping the planet, we can help. Find out more 💻 https://hubs.ly/Q02GVpql0 #DirectMail #SustainableMarketing #SMPAward