WGSN

🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC

This summer’s Olympic and Paralympic games in Paris represent an opportunity for brands to engage with an estimated four billion TV viewers, as well as social media users. From the introduction of breakdancing as a sport to rising opportunities for luxury brands, we explore five ways to capitalise on the 2024 summer game events: https://lnkd.in/dAbEn66u

For the fifth and final part of our S/S 26 Key Colors recap in partnership with WGSN, we have Jelly Mint (Coloro code 078–80–22). Appealing to the kidult consumer, this color is relevant to all product categories ✨ In a 2022 WGSN survey, 65% of respondents said they felt burned out due to more demanding personal and professional lives. Enter: Jelly Mint. This lively, buoyant hue has the power to bring some much-needed joy in times of need, with its uplifting, youthful quality. Swipe to see Jelly Mint bring instant joy 🍡👇 📸 : Valentino, WGSN AI Image, @trendevolve

Tracked by WGSN since 2015, the Outdoor Boom has led to a major shift in how consumers spend their time, creating billions of dollars in demand. There were 881,000 new hikers in the US in 2022 alone, while participation in camping and snowshoeing increased by 12% and 21% respectively. Tap into this growing consumer demand, and hear about WGSN’s brand new Sports & Outdoor platform from our CEO Carla Buzasi and Jon Takao, Content Director of WGSN Sports & Outdoor, in our latest podcast episode: https://lnkd.in/dynN558A

The Future of Outdoor Lifestyles In 2026, old ideas will be challenged and tensions will grow at both a global and local level as more people recognise the need for urgent change in the way we treat our societies, arrange our industries and work with our environment. In this webinar, WGSN Sports & Outdoor Director Jon Takao unpacks what’s driving progress and change in the sports and outdoor industry. WGSN forecasts help to guide and spark ideas. We analyse the signals of change across Society, Technology, Environment, Politics, Industry and Creativity (STEPIC) so you can anticipate future risks and opportunities. https://lnkd.in/e3u_yvdr

Usually, what happens in Vegas stays in Vegas... Not this time. Join WGSN Beauty Strategist Hannah Mauser on July 24 at 12:00pm to discover how to understand your consumers, prioritise brand loyalty and secure future consumers. While visiting the show, book an in-person meeting with one of our experts to gain: • Exclusive insight into the industry shifts set to impact your business • Actionable business-specific strategies to mitigate risk, gain market share and innovate successfully https://lnkd.in/eNbJYu9K

⚽ Football is becoming more than a sport - it's now an influence on fashion. While players proudly showcased their national colours at the Euros, off the pitch consumers are making way for alternative approaches to traditional football attire. From #Blokecore to the Kidult movement, we showcase how colours in football are evolving. [WGSN x Coloro - The Color Code - WGSN, world leading consumer forecaster, forecasts seasonal colours that will shape the future, using the Coloro system. Coloro is the leader in colour excellence and colour provider for the world’s most innovative brands.]

The WGSN Sports & Outdoor team brings you the highlights from Outdoor Retailer, the leading outdoor sports business event in North America. 🏔️Want to get more insights from the event? Request a WGSN demo: https://lnkd.in/dqVMtseC

Beauty was once a one-dimensional reflection of aesthetics. Technological advancements in product formulations and the impact of Covid-19 have led to a significant shift in consumer values, emphasising the growing importance of health and wellness and prompting us to see beauty through a different lens. We teamed up with leading consumer growth equity firm IRIS Ventures to create an exclusive take on the global beauty market. Together, in an exclusive white paper, we identify beauty category growth after years of disruption, divulge key trends and opportunities and uncover the investment potential across the beauty M&A landscape. Download the white paper today to get ahead and win in the #beauty industry: https://lnkd.in/dQDAap64 #beautyreport

An aesthetic at the intersection of prep, activewear and understated accessible luxury, tenniscore is on the rise. The spotlight on tennis and Wimbledon drives the demand for key items, such as varsity jackets, polo shirts and sweaters. Colours are key, with neutral, green and navy taking centre stage (or centre court). WGSN and Coloro - The Color Code are serving up forecasts, trends and colours around the Summer of Sport that are sure to be a guaranteed win. Follow along for more: https://lnkd.in/dqVMtseC WGSN x Coloro - WGSN, world leading consumer forecaster, forecasts seasonal colours that will shape the future, using the Coloro system. Coloro is the leader in colour excellence and colour provider for the world’s most innovative brands.