WGSN

🏄♀️ Introducing WGSN Sports & Outdoor 🎾 From the minds that predicted Gorpcore, the Outdoor Boom and #Vanlife; WGSN presents Sports & Outdoor; the only specialist trend forecasting platform for the Sports & Outdoor industry. WGSN ensures you will stay ahead of the game by highlighting the most important trends across bikes, fitness, outdoor, snow and water, and how to implement them for new product development. We call the shots to help you create best-in-class products and services that will elevate your legacy and have maximum appeal for consumers. Piqued your interest? Starting right now, you can sign up to explore the world of WGSN Sports & Outdoor: https://lnkd.in/dqVMtseC

In this new podcast episode, we talk about "taboo" personal care trends. Learn about trends destigmatising body hair and what brands can do to infuse Glimmers or small moments of joy in our everyday personal care. Join Francesca Muston, VP of WGSN Fashion and Megan Bang, Beauty Analyst of WGSN and author of WGSN’s Future of Personal Care 2027 report in this episode of Create Tomorrow: https://lnkd.in/dXN6Andr

As the seasons shift, TikTok views for #Whimsigoth and #Witchy are on the rise. For brands and retailers, this is the perfect moment to re-merchandise existing goth-inspired collections. To get ahead and maximise sales, discover the #Witchy trend we outline in our September to October 2024 TikTok Trading forecast. Find out more from the WGSN blog: https://lnkd.in/dKh3Adrm

Are we going backwards? The Regression Generation is a new label given to Gen Z and Alphas who are coming of age while regressing in society in terms of social and educational skills. Unlike previous generations, they are battling crises of confidence, education, and finances as a result of the pandemic, geopolitical tensions and an increasingly online world. Carla Buzasi, CEO of WGSN discusses with Elizabeth Tan, WGSN’s Senior Culture Strategist about the challenges they face, including loneliness, anxiety and social skills in real life, as well as the potential for positive change through community-building. Join us as we explore online and offline strategies to support these generations through emotional and social connections to mature and thrive in our dynamic world: https://lnkd.in/dZqfAteW

🎄 The holiday season is fast approaching and with it comes the annual scramble for gifts. This year, it looks like we are not quite as generous as we used to be – half of us are expecting to buy fewer goods and services and 95% of us will be looking for the best deals. This means that brands need to prioritise discounts to profit from the holiday season. 🛍️ Join us in this episode about holiday shopping and gifting, where we also explore the importance of personalisation, delivering value and sustainable choices with WGSN’s Director of Interiors, Gemma Riberti and Director of Insight, Joe McDonnell.

Just in: ARTS THREAD announce the winners of the Global Creative Graduate Showcase. In collaboration with Coloro + WGSN, the 5th anniversary of this initiative has seen 5000+ entries from creative graduates across the world, showcasing their work in every art and design category, from visual communication, film, fashion and photography, to textiles, interiors and architecture. Judged by esteemed industry leaders and the public, take a look at the winning work 👉 https://lnkd.in/dFc5rkaS Read the press release 👉 https://lnkd.in/ehwdR42Y

Growing up against a backdrop of economic uncertainty and a climate crisis, Gen Z is finding joy through the act of ‘chaotic customisation.’ How should brands respond? Martina Rocca, Insight Strategist at WGSN, tells Jing Daily in this new article: https://lnkd.in/d7ReJYkE

Meet the Key Colours for Beauty for A/W 26/27, presented by WGSN, Coloro - The Color Code and British Beauty Council for British Beauty Week, we are proud to bring you Cocoa Powder and Wax Paper, discover more today: https://lnkd.in/ePgjjzWp

Have you been decorating for autumn earlier this year? You're not alone.⁠ ⁠ 🍁 Consumers are embracing early seasonality, reflected in the TikTok tag #CodeOrange, a term used for when retailers first drop their autumnal and Halloween collections. Related TikTok content surged from mid to late August this year, well ahead of the season.⁠ ⁠ 🎃 The #BooBasket tag provides opportunities for decorative accessories and gifting products that emphasise comfort and relaxation. This wellness narrative is present in a connection to the outdoors, both in the small-space styling of #FallPorch and #HalloweenPorch. #VintageHalloween is also on the rise this year, driving interest in both new products and sustainable, secondhand finds.⁠ ⁠ Across these tags, WGSN confirms the rising interest in Halloween and seasonal Autumn trends for 2024, with direction on investment levels and relevance through the 2025 A/W season. ⁠ ⁠ 👉️ Read the full analysis on the blog: https://lnkd.in/dG25hrMx

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